Okay, I’m aware that this is going to be teaching anybody who knows anything about SEO to suck eggs, and I’m also aware that this is probably the millionth article on the subject this week. But the subject is just that important that it’s impossible to avoid writing about it for long.
So important is the subject that it’s amazing how much it’s ignored by people creating websites who claim to know about SEO, and in fact offer it in with their services.
Either these people do not perform any keyword research and simply guess what is being searched, or they don’t have the slightest idea about SEO and are just lying to boost their own conversion rate… at the cost of their clients!
Anyway, as we all know there’s no point having some great looking website which perfect functionality, etc… etc… when nobody ever sees it. Why does nobody see it? Because it’s a site in a competitive industry that has either not been optimized, or has been optimized but very badly. If the keyword research had been performed to the acceptable standard, and then those keywords had been implemented into the website content and anchor text of incoming links then this wouldn’t be an issue. Yet so many sites I come across that have apparently had expert levels of SEO applied hardly have a mention (especially within the main areas of search weighting such as title tags) of the searched products and/or services.
So many sites who do not have any real level of branding still have just the name of their company plastered all over their title tags, despite the fact that people don’t search the company name, they search the products and services!
The optimizers: http://www.the-optimizers.co.uk.The Importance of Keywords in SEO! by Charles