Driving traffic to your website is only half the battle. If you can’t make the traffic convert into leads and sales, you won’t be in business for long.
So, how do you convert visitors into customers? You have to use conversion optimization. You tweak elements – such as copy, colors, images, and buttons – on your web page to persuade your visitors to convert.
In order to teach you about conversion optimization, I’ve created a 30,000-word guide that covers all aspects of conversion optimization from what it is to how to use it for your own business.
Source: JZ-ArtThe Definitive Guide to Conversion Optimization by Charles