Google announced on their blog that mobile search queries have officially surpassed desktop queries in ten countries, one being the US. So, why are businesses still not taking advantage of advertising on mobile devices? Is it because the same ads for desktop and mobile performed better on desktop? Mobile and desktop users are very different and do not respond well to the same messaging, this requires a shift in thinking to maximize PPC ROI– a “device first” mentality.
Don’t leave money on the table!
Key items to keep in mind for mobile paid marketing:
1. Average position of 3?
2. Misspellings are more common on mobile searches
3. Click to Call and Location extensions
4. Call Only Campaigns
5. Relevant mobile friendly landing pages
6. Keep mobile display ads clean and simple
Trending: Typing long queries in mobile search engines has traditionally not happened, however with the adaptation of voice technology people are now asking questions to the search engines. We are closely watching what the longer queries will change in the mobile ppc industry- broad/exact, CPC averages, and bidding process.
To learn more about mobile strategies attend Milestone’s Digital Marketing Conference in Santa Clara, CA on September 14th-15th. For more information about this conference, please click Milestone Digital Marketing Conference.
Contributed by: Sara Linton, Product Marketing Specialist
Source: Paid Search