Categories: SEM

Speaking Engagement: How to use Social Media to Drive Direct Bookings

AAHOA Town Hall Meeting (South Pacific Region)
Location: BLVD Hotel
10730 Ventura Blvd
Studio City, CA 91604
Date: June 7th, 2017
Time: 5:30pm – 9:00pm
Topic: How to use Social Media to Drive Direct Bookings
Southern California continues to be one of the most competitive hospitality markets and hotels are contending for the loyalty of one particular demographic, millennials. We’ll explore ways to properly execute social strategies at your hotel to attract your target audience and achieve the highest ROI.
Speaker Profile: Craig Carbonniere of Milestone Inc. is a 15 year hospitality industry veteran who is responsible for developing and maintaining relationships with hospitality clients in Southern California. Prior to becoming a supplier, Craig managed various hospitality disciplines for Grand Pacific Resorts, Interstate Hotels & Resorts, and The Walt Disney Company. Craig also serves as Vice President of Communications for his local HSMAI chapter and is known as a trusted advisor for developing hotel ecommerce strategy.
Craig has conducted numerous educational sessions for the lodging industry including those for AAHOA, California Hotel & Lodging Association, Anaheim/Orange County Hotel & Lodging Association, Wyndham Worldwide, and other major hotel associations.


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