Thank you all who attended our “Social Media: Generate More Than Just Likes” webinar! We enjoyed presenting the latest social media strategies and how social fits in today’s complex purchase funnel. Here are the key highlights:
We also received questions after the webinar, please see below for the additional questions and answers:
We definitely recommend testing Facebook ads for your promos, various amounts from $5-$50 and from a week to several days depending on when your promotion starts and how large of an event (if doing one). If you create posts about these promos and put spend behind it, you will likely see an impact relatively quickly. With Facebook, you can actually see every engagement that happens so you can measure its effectiveness, which is harder to do with print media. Also with Facebook boosted posts, they show up in the newsfeed so it feels like an authentic experience and does not come across so much as an ad so you may be able to garner more attention and engagement. Lastly, you can target the ad broadly or specifically- depending on your goal – so you can reach people who may not see the ad in the print publication.
Snapchat can absolutely be part of the social media mix. Brands will likely benefit more from Snapchat than independent hotels. If you decide to move forward, you should have a good strategy of what you’ll feature and talk about, and of course highlight your Snapchat account on other social media channels to build followers. It’s also a good idea to have a person who represents your brand who can talk through things and add a personality to your efforts, and it never hurts to increase followers by rewarding followers with insider tips, promotions, etc. You should also consider putting some spend behind your snaps to build your audience.
Facebook Canvas provides a new and compelling way to promote your business. It does require more creative work and design. This option may be more beneficial to larger brands due to the creative work required to make it effective. If your budget allows, you should test it out. However, as long you’re incorporating paid social into your strategy, you will be more successful with your efforts.
This was actually the first question answered on the webinar, but think this additional blog post with video will be extremely helpful for anyone with remaining questions on this SEO staple.
If you have additional questions be sure to contact us, firstname.lastname@example.org or 408-492-9055.
Source: Paid Search