The three main aspects on a website that influences SEO are: (1) structure; (2) design/user experience; and (3) content. While these are all important, it has always been said that content is king. Ultimately most people are searching for information, right? Therefore, you must provide them with content that is valuable and relevant to their search intent. In other words, an answer that makes sense.
What do the search engines deem as valuable and relevant content?
Search engines use algorithms to return results, and those algorithms (in turn) should determine much of your content strategy. For instance, Google’s most recent Panda 4.0 update focuses on rewarding sites with robust content and penalizing those with thin or low quality content; while the major search engine’s Hummingbird update focuses on the intent of the search (among other things). In general it’s best to think about your content from the perspective of a searcher. Would your content be interesting to YOU? Would you be enticed to click around the website, or would you bounce from the site and look elsewhere? It’s extremely important for content to have context, be clear, and answer the intent of users’ queries.
Here are several things to think about when writing content for your website.
How to keep your website content relevant:
How to keep your website fresh and engaging:
We recommend recommend you review this list at least once a year and evaluate the opportunity to refresh your copy.
Kelsey Hunsinger, Team Lead Manager
Jamie Lesperance, Sales & Marketing Specialist
Source: Paid Search