Here is a simple breakdown of what the Pigeon entails:
The Pigeon update is an update to Google’s formula that determines who ranks where on their search engine results page (SERP) specifically in terms of local-based search queries (ie. when someone searches geo local keywords such as “Hotels in San Francisco”). Pigeon was released on July 24th and so far has had some pretty significant effects on the local SERPs.
Here are the three main things we’ve noticed from Pigeon:
Image Source – Search Engine Land
If you’re wondering how this affects you and your business, the good news is it should help local businesses. For the most part, this update should make a lot of local businesses become more visible to their potential customers, and since local directories are even more prevalent on the SERPs, it’s now more important than ever to make sure all of your business’ profiles are fully optimized (especially on Google+/My Business and Yelp).
Looking at it with an SEO perspective:
We have already seen an improvement in the quality of search results compared to the results from the original launch of Penguin a few weeks ago, so it looks like they are moving in the right direction.
With the rise in the number of smart phone users and the rise in local based search queries, it makes sense that Google is putting an emphasis on improving their local SERPs and making it easier for Googlers and local businesses to find each other.
Contributed by Benu Aggarwal, President and Founder, Milestone Internet Marketing
Source: Paid Search