Get 78% More Conversions!

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Hi everyone this is Charles – CEO

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world-class media and I wanted to give

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you something very cool today and this

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is how to get up to seventy eight

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percent more traffic revenue and

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engagement on every piece of content

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that you write this works on Facebook

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Ads this works on landing pages sales

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pages and let me just show you one of my

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clients currently his book that I am

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promoting is actually number one in over

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five countries and you can see in over

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you know five different Amazon’s

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amazon.ca dot u K dot dot com obviously

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amazon com and he’s also number one in

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over five categories so he’s number one

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in five countries and five categories

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and its really kicking butt this is the

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first thing you should understand you

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know about the landing page that we

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created that we create for him and every

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piece of content that we create for him

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he actually had as highest every month

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this last month and you know regularly

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does over 100k a month in online sales

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so it’s very valuable and it’s helped us

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out tremendously and I think you can

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help you out tremendously so enjoy hello

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everyone this is Charles bear hof CEO

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world-class media and this is how to get

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seventy eight percent more traffic

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revenue and conversions from all types

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of content let’s get started let’s start

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with a meet and greet to start off so

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those of you who know me those who don’t

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i’m a google bing certified search

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specialist i was also a lead architect

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on sites that have over 12 million

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visits per month I’ve worked on huge web

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sites previously I was a digital

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marketing consultant for Madison Avenue

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type clients like pimco with Campbell

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Ewald who has clients like Cadillac

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Kaiser Permanente AT&T etc

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I’ve also worked with smaller attorney

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sites I’ve taken sites from scratch to

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you know to 30,000 visits per month in

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under three months time so I’ve done a

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lot of work and that’s you know pure SEO

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work that’s not like paying for the

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traffic so I’ve worked on small sites

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and large sites have worked on the whole

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spectrum I launch world-class media in

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2010 since worked on you know mom and

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pop shops and attorneys and stuff like

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that and I’ve really figured out how to

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take sites from scratch to a ton of

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visits per month and I’m going to show

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you a lot of techniques I use in this

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webinar alright so i’m just a nerd who

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loves SEO code in search engines a lot

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of people asked me to present this

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information to him a lot of friends have

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asked me to spill my secrets but I was

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hesitant because I didn’t know if they

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could get the same results and I think

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I’ve kind of outlined that and made it

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real easy for people to do and so I’m

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happy to share this now and enjoy all

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right so get started I’m a real dude you

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can reach me at world-class mediacom

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just look it up online that’s me and my

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wife and my kids and a very important

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part of taking notes and I want to

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illustrate how many of you write down

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notes and just end up throwing them away

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i know i did this for a very long time

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until I figured out my own best

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practices for keeping notes and i’m

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going to show you that with you today

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and this is what i’d like you to do if

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you don’t have a pen right now you

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should go grab it you can always come

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back to this and watch it again but what

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i do is i take a sheet of paper and I

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draw a line down the middle and on the

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left side I write the theory that the

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really cool stuff that I learned you

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know this should work right so I take

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all the stuff I learn right down the

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left side on the right side I write down

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the practical notes right so you know

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what you do what how you actually

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perform will go right here on the right

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hand side and on the left side your

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usual notes go here but the ideal thing

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is actually to translate every in

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Orton fact into a an action item on the

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right hand side so the goal is to take

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massive action so if you don’t have a

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pen this is how I recommend you do it

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let’s get started so let’s start with

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some facts this particular site i was

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working on I took up you know I brought

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it up to 30,000 visits per month and

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this is the same training that I gave

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their staff on how to write content and

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stuff like that i’m going to make it

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very simple for you and to back up these

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statistics PR newswire reports that a

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study of releases on their wire service

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this is press releases shows that one

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adding a photo or an image increases

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views of the release by fourteen percent

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I mean they get thousands and thousands

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and thousands of press releases

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constantly they’re huge so you know this

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is a pretty pretty accurate statistics

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so adding a photo or an image increases

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views of the release by fourteen percent

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to adding a video gives you a twenty

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eight percent increase in views three

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make that an image and a video and

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you’ll get a forty-eight percent boost

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in views for go all the way and put in a

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photo a video a graphic and a download

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and you’ll see a seventy-eight percent

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jump in the number of views I’m going to

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repeat that again go all the way in your

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content right and put a photo a video a

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graphic and a download and you’ll see a

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seventy-eight percent jump in the number

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of views now those are pretty cool

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statistics now I’m going to show you how

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to make it even more compelling all

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right here’s your first writer downer on

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the left-hand side you can write your

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headline can increase views up to eighty

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percent so your headline is the most

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important part of capturing the

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attention of your potential customers

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and clients and I’ve got a treat for you

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actually at the end of this video I’m

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going to give you a link where you can

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download the top 100 headlines of all

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time and you can use these headlines

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anyway you want you just alter them up

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slightly as you know their performers

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they’ve made billions and billions of

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dollars you just alter them slightly for

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your own personal needs and pretty

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much any product or service that you

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have or anything you’re writing about

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can be altered into these types of

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headlines and it’s just amazing I use it

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all the time so that’s a treat for you

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at the end of this webinar and I hope

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you enjoy it I’m going to put a link

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down at the bottom for you so let’s get

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started one creating a compelling

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headline this story I’m going to tell

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you illustrates what I’m talking about

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so this was an interview of Dan Miller

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who is sold 50 to 60,000 copies of his

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book and this in the interview he talks

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about the only thing he changed on the

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book you know a lot of people say don’t

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judge a book by it’s cover well most

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people do so here’s how you effectively

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change your headline so how did you sell

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50 to 60,000 books was it just promoting

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that’s the 15 million dollar question or

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the 2 million dollar question really

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here Dan Miller says I did so little I

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keep learning now things about affiliate

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links and co adventures and all and all

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I didn’t know any of that really I just

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made it available but one thing I did

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that was very advantageous for me I

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recognize that was the name now the name

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48 days to the work you love on that my

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material originally was called career

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transitions then I called it career life

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transitions 101 to make it sound more

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like an academic course then it was find

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the job you love in 30 days and I

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realized some people didn’t really want

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a job jo bhi so I changed that very

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strategically to work so work open the

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door to other things now it’s really you

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want to make it very compelling like if

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you compare career transitions versus 48

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days to the work you love I mean there’s

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no comparison 48 days the work you love

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is very compelling headline so start

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with something like that you can start

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with any arbitrary number like like the

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one I have here you know how to get

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seventy percent more conversions or you

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know how to get seventy percent more

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revenue and engagement on your content

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just you want it you want to illustrate

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the value to your customer right what is

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it gonna it’s all about them you gotta

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tune into radio station wwiii FM in

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other words what’s in it for me all

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right

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writer down or number two add a viral

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photo I usually put the photo at the top

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of each of my blog posts and I’ll show

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you where to get amazing photos

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ethically for free right here all right

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where to get free images so I typically

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do a google search for Flickr Creative

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Commons and in Flickr you can get free

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images in their creative commons which

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people have to tag their images if they

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want to share it you know with anybody

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if they want to share it with

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corporations or you know if they want to

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make it share alike so I’d look for

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share alike which means you can share it

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anywhere and you can find amazing photos

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by people on there for free so too you

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can also use google just do a google

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search and you can drill it down in

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their menu i’m going to show you an

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example right here of how to do it the

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other thing you can do is take

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screenshots screenshots are great you

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can just take a screenshot of a website

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or something you’re trying to illustrate

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just screenshot it crop it and paste it

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into your into your presentation images

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that you can use legally so I usually

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put the catchy image at the top of my

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blog and you want to get what i call a

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viral image and it’s the image that

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catches your attention the most it’s

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like the image that slaps your customer

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you know that just wow kind of catches

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their attention and it should illustrate

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what you’re talking about as well it

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should communicate what you’re trying to

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say and it should be of the same tone as

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your customer you know if they’re mad

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about something it should be something

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that shows a mad person you know for

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example so in addition to making your

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story irresistible and makes it very

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shareable in social media too so when

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somebody clicks to share your post that

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image shows up on their social media

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feed which is super valuable and it

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increases your clicks tremendously all

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right so a catchy image can also be

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found in all major search engines for

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example you can see image searches at

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the top of Google on many of their

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searches now it doesn’t necessarily

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drive traffic to your site

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but if the image is very compelling

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other people will use it and they’ll

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grab it off your site and it I can get

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thousands of visitors to my site just

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from using this technique all right

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writer downer number three add a viral

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video here’s the awesome part you don’t

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have to recreate the wheel you don’t

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even have to create the video yourself

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all you have to know how to do is how to

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embed it off google so add a video to

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your article for example like this you

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can reach people all over the world now

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how you do it you don’t have to recreate

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the wheel in fact I recommend you find

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something that you like and just embed

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it in your post so you’re taking an

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audience’s viewpoint rather than a

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creator viewpoint if you’re if you take

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the audience’s viewpoint and you look

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for something that’s really good it tip

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they typically feel the same way right

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so for example we are writing about

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electric cars we found a very

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professional comparison from car and

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driver’s channel on YouTube and we just

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embed it in the article we are doing

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writer downer number four test your text

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the more text you have the better so

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search engines typically if you think

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about it the only way they can find your

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content is by the words on your page and

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every word on your page is actually

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another opportunity for them to be for

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you to be found in search engines so

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also every variation of each phrase in

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your article is another way to be found

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so the more words you add the better for

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search engines so but the other thing

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that I found in part important if you’re

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doing ads and you’re doing articles and

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whatnot test your text you want to see

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which text is more compelling which you

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want your text to be very compelling and

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you want people to scroll all the way

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down if they’re reading a long piece of

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text now there was a survey done of all

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of the top pages on the internet and the

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typical count for you know all the top

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searches on the internet the top ranking

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sites had over 2,000 words per page

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that’s why Amazon you know increased

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tons of words on their pages everybody

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as has been typically trying to

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add more and more content to each page

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um build it and they will come as false

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here’s the truth outflow equals inflow

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so in other words the more you reach out

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the more people you’ll get in the more

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you promote on social networks the more

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you tell friends and others about it all

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it takes out flow in order to get in

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flow the other truthful fact is that

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really all traffic is paid traffic so

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all all traffic can really be drilled

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down to time how much time did it take

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to create that traffic how much time to

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take for you to write that article and

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if you figure out it took me you know an

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hour well how much do you get paid per

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hour and if you can break it down to

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time you can break down to a dollar

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value and then you can say well that

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costed me fifty dollars for that long

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article i wrote worth of time and that

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equals fifty dollars to get thousands of

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traffic in now organic traffic obviously

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is a very high rate of return so like I

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said I’ve worked with Madison Avenue

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marketing agencies with clients like

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Cadillac Kaiser AT&T etc and it kind of

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dawned on me that really all traffic is

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paid traffic all traffic requires some

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kind of commitment or payment so once

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you swallow that pill it makes it very

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easy you know if you’re paying for very

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highly targeted traffic the type that

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will buy your service then it’s worth it

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you know so the whole trick is how do

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you put a dollar towards your

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advertising and make two dollars back

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that’s the whole trick and it’s not easy

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so I’ve taken sites from scratch from

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brand spanking new to 30,000 visits per

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month and once you’re hitting that level

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of traffic you can get a lot more inflow

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from people right all right writer

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downer number 5 add a free download to

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your article or your ad to increase

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conversions 78% just like I’m doing in

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this presentation i’m giving you the top

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100 headlines of all time to download

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you should give your readers something

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really valuable just like that and

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that’s going to really increase the

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value of your

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product to them okay so here’s a bonus

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writer downer number six this doesn’t

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only work all these steps you know one

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through five of how to get seventy eight

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percent more traffic to your blog your

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articles your ads and everything it

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doesn’t only work on blogs articles and

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press releases it works on ads to and

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specifically this is working really well

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on facebook I’ve tested this you know

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multiple ways and it works amazingly

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well almost every time in all types of

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advertising all right so this works

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amazingly well on facebook in this

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example i’m showing you on the left-hand

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side a ad i saw from offer pop planning

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your digital marketing strategy for 2015

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here’s how to get ahead on top trends

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get my free report now the scoop from

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100-plus marketing professionals on how

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to reach more social and mobile

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customers collect insights and measure

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roi okay and on the right hand side you

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see something from jeff Walker’s product

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launch formula here are you hoping your

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product launch or business will do well

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or do you want to be sure it’s going to

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rock I’ve got a free video training

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00:17:00,550 –> 00:17:02,050
series here that will show you how to

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create a lunch that gives huge sales and

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momentum and avoid the mistakes that

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kill most launches before they even

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start discover the secrets of the no

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failed launch get this free training

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series now they’re both advertising

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downloads they both have text they both

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have a catchy image and they both have

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videos from what I can tell or at least

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the one on the right does it’s going to

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go to free video training series right

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so this works amazingly well I want you

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to try it do these five things and let

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me know how it goes so let’s do a

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summary you know this particular site i

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was working on i took up to 30,000

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visits per month in under three months

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and this is the training that i gave to

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their staff that they implemented so i

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hope you enjoy it like I said PR

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newswire showed that on a case study of

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their thousands and thousands of press

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releases that one adding a photo

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especially catchy photo or image

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increases the views of the release by

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fourteen percent adding a video gives

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you a twenty eight percent increase in

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views make that an image and a video and

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you’ll get a four

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% boost in views so go all the way and

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put a photo a video a graphic and a

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download and you’ll see a seventy-eight

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percent jump in the number of views so

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here you can see on the left-hand side a

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graphic example which shows the

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difference you know you just have text

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you get twenty four percent views you

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have text in an image you get a

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20-percent jump you add text and image

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and a graphic you get a forty-eight

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percent jump and you go all the way put

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an image text a download and a graphic

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00:18:38,620 –> 00:18:40,150
and you’ll see a seventy-eight percent

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jump in the number of views awesome huh

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00:18:43,210 –> 00:18:46,570
so what questions do you have I’d love

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00:18:46,570 –> 00:18:49,000
to hear your feedback you can reach me

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00:18:49,000 –> 00:18:51,520
at any time info @ world-class media I

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00:18:51,520 –> 00:18:55,380
get thousands of emails so bear with me

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00:18:55,380 –> 00:18:58,450
I’m doing training on how to get more

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00:18:58,450 –> 00:19:01,990
traffic and what not you can sign up by

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00:19:01,990 –> 00:19:03,940
clicking the link below and find out

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00:19:03,940 –> 00:19:05,410
more information about world-class media

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00:19:05,410 –> 00:19:07,780
I definitely appreciate hearing your

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00:19:07,780 –> 00:19:10,390
feedback thank you for watching and

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00:19:10,390 –> 00:00:00,000
click on the link below for more info

click on the link …

The post Get 78% More Conversions! appeared first on World Class Media.

Source: World Class Media

Don’t Shoot Your Customers! Unless You’ve Loaded Your Copy With These Powerful Bullets!

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Your headline has your prospects attention… they start to read your sales message…

AND

There goes another customer.

You have made $0!

Why is that?

There could be lots of reasons.

Your offer sucks. (Like trying to sell weight loss to a skinny person!)

They don’t believe what you say is true.

Your copy is weak!

That’s why in today’s blog we’re going to inject superpowers in your copy and help you write killer BULLETS… for all your info-marketing promotions.

Bullets are important.

In fact, Parris Lampropoulos is one of the most successful copywriters in the world today.

His record number of controls, and revenue generated for Boardroom using tons of bullets is proof he’s the real deal!

He says: bullets are the reason why he has so many winners under his belt!

For example he’ll write hundreds of bullets for a single copy package that only needs 50.

I’ve also heard his copy cubs are almost sick of writing bullets!

So why does he spend a huge part of time writing bullets?

Because a bullet’s job in your copy is to deliver a clear benefit and promise to your reader…

TIP: Think of BULLETS in copy as mini-headlines. (read a recent article on headlines here)

You see, the job of your Bullets is to get your reader (prospect) to go back into your content, or go move closer to your CTA.

Let’s not forget bullets can create winning controls!

Here are some bullets featured in a well known magazine MensHealth:

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TIP – Start collecting bullets that grab YOUR attention. You could choose to write them on a pad, and keep it somewhere near your desk. Then when you need inspiration, flip through the pad and read the bullets. Or create a digital bullet swipe file on your computer.

Let’s move on.

Great… Enter John Carlton. John is well known for his bullets. Some of his classic sales letters are jam-packed solid with pages upon pages of bullets!

Here are some bullets from his “One Legged Golfer” Sales letter…

The one mistake even pro golfers make that kills the power in their downstroke… and how to use a simple, easy “adjustment” that will instantly increase your power by 200% or more! (Imagine consistently hitting 300 yard drives, and nailing greens from 150 yards out with a nine iron!)

TIP: Swipe and deploy – let’s take the above bullet and borrow the structure for writing a bullet for a realtor.

The one mistake even realtors make that kills the sale over the phone… and how to use a simple, easy “negotiation” tip that will instantly increase your discounts by 30% or more! (Imagine consistently getting the best deals on property from the realtors bottom draw!)

Note – we don’t support plagiarism. But swiping copy can help you get started.

Here are some more of John’s awesome bullets to get your creative juices flowing:

How to master this new swing in the shortest time possible… while you improve your current game with every stroke! (You’ll learn everything those rich guys paid thousands of bucks for!)

Why “beginners” are able to use this swing to quickly surpass more experienced golfers… even if they don’t play every week! (In fact, the less you understand about what the “experts” try to tell you, the faster you’ll be shaving off strokes and getting distance you could only dream about before!)

How a “secret” 5-inch change in your hip placement translates into massive power for your stroke! (Not one pro in a thousand even suspects the potency of this simple adjustment!)

How to avoid the power-sapping problems of “classic” swings — and guarantee yourself repeatable accuracy, tremendous “punch”, and the most comfortable, natural swing you’ll ever experience!

Exactly where each of the six simple segments of the Triple Coil Swing begin and end — so you’ll be able to spot-check your progress… and master the swing faster than anything else you’ve ever attempted in sports! (And repeat your perfected swing every time, without a shred of second-guessing!)

How to use the secrets of “loading” your body for maximum power! (Traditional swings rob you of this potential power — while the Triple Coil Swing actually increases it two-fold!)

Why the new “lag” in your swing will cause your buddies to shake their heads… until they see you consistently out-drive them by 40, 50 and 60 yards off every tee! (I guarantee they’ll make you play with one of their balls, just to make sure you aren’t cheating somehow!)

How to use simple “double checks” (like the “visible knuckle” rule) to instantly make sure you’re prepared for any shot… so you’ll always get a repeatable result no matter what the conditions are! (Even if you’re playing a strange course, in the rain, with your partners coughing and dropping bags to distract you!)

The truth behind “follow through” — and why 99% of all golfers completely blow it right after they hit the ball!

How to instantly diagnose mistakes in your swing — so you’ll never have back-to-back misfires again! (This is a comprehensive list of the most common mistakes you’re likely to make… a complete “fail safe” system of correcting yourself during your game!)

How to practice at home — using props that won’t cost you a dime — to increase your learning curve 10 times faster!

How to use the secret of “choking down” to master any club in your bag… no matter how horrible you were with it before!

To save you time, this old article will help you craft your own bullets…

In fact, it walks you through 8 ways to write bullet points that work.

TIP: When writing your bullets – you won’t go wrong if you treat them as a possible headline! Which means if each bullet passes the “headline” test (Is it readable and does it pique curiosity?)

Now, you won’t create winning headlines with every bullet you write… but if you follow this tip, you’ll be writing winning bullets faster! Plus your new bullets will keep your readers eyeballs ‘super-glued’ to your copy!

URGENT: The huge savings for the 2017 Info-SUMMIT disappears at midnight – NO EXCEPTIONS! And if you have any questions, our team will make sure to get those answered. Email us at [email protected] or call us at 800-871-0147

Source: Dan Kennedy

We’re so excited! And we just can’t hide it.

In less than three weeks we will be hosting our digital marketing conference July 17 and 18 at Hyatt Regency Chicago. In addition to having an opportunity to connect with our customers personally, we also spend time together learning and teaching each other all things digital marketing.

Engage 2017 brings together a select group of digital marketing experts from the hospitality, finance and retail industry. You will have the opportunity to learn strategies rarely discussed in public forums, and immerse in a full day of learning with co-attendees that represent some of the best-in-class practitioners of digital strategies.

To highlight just a few of the amazing topics we will be discussing:

Google’s Head of Hospitality and Travel, Elizabeth Palomino, will be presenting The 3 ‘A’s’ of digital marketing: Audience, Automation and Attribution, and how they matter in your consumer digital journey.

In addition, Ann Payne from Google will be on hand to answer any questions you may have. It will be an amazing opportunity for you to have your very own Google expert!

And you won’t want to miss Dr. Chris Anderson, Director of the Center for Hospitality Research at Cornell University who will present his research on how your hotel can actually benefit from poor reviews. How is that even possible? Come and find out!

Along with Dr. Anderson, we are delighted to announce a session by Eric Papczun, President of InnerActivate and former President of Performics, who shall share his thoughts on leadership in digital organizations an area of immense importance as the spend on digital channels grow and brands look for higher ROI from these investments.

Additional highlights include:

• Real-world case studies on Conversion Rate Optimization & Revenue Recovery techniques that can help maximize your digital marketing investment

• Competitive analysis, digital marketing analysis cheat-sheets, including budgeting and audit sheet formats to help you prepare for 2018

• Learn the secrets of Enterprise companies and retailers and how you can apply their lessons

• How do you optimize your digital marketing spend? How do you know that you are getting the best results from your PPC, display or remarketing investments?

We have so much amazing content, we can’t cover it all here. Check out the agenda for more details: https://www.milestoneinternet.com/education/engage-conference.aspx

For a limited time only, the conference is being offered at $595, a $100 discount. And there are still a few hotel rooms available at Hyatt Regency Chicago for the conference rate of $209. For more information:

We really hope to see you there!

Register Now


Source: Paid Search

Secrets Stolen From The Bat Cave! The Best Practices For Targeting And Optimization On Mobile Devices!

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Batman: I’m not sure info-marketers are ready for this…

PAUSE

Jim Gordon: Shouldn’t the people know the TRUTH…

…In today’s blog we’ve pulled a FAST one on Batman, and borrowed a blueprint from the Bat Cave!

Don’t worry; we’ll get it back before anyone notices…

Targeting and Optimization on Mobile devices!

We’re going to reveal how you can divide your audience by operating system, device, in-app vs. mobile web, and dayparting…

“POW!”

Plus how to track conversions (Google analytics) to understand what drives results, and use this information to improve your campaign…

“Holy Internet Conversions Batman!”

Operating system – Depending on your customers preference, it would be advantageous to track what operating system they’re using.

The reason why you should be segmenting your customers based on different operating systems.

Android and iOS users can behave differently.

Twitter for example, will allow you to use device targeting for creating ads. This will cater for customers who use different operating systems. This article from business.twitter.com walks you through the process.

Device – Knowing how your customer spends their time in the digital realm through out the day can add more dollars to your bank.

If you could know for certain what time of the day your customer will be on their mobile device, desktop or tablet.

Doesn’t it make sense to capture that data?

Imagine how powerful it would be if you knew mobile traffic spikes on a weekend?

Imagine if you knew what time of day to send out txt messages to phones – knowing there’s a 99% chance your customer will read and engage.

Well, this article walks you through some interesting facts on device specific PPC adv campaigns.

Which brings me to…

App Vs Mobile Web

Who’s Winning The Battle?

You should consider the web is for wide audience reach, and mobile apps are driving engagement from your loyal customers.

Both are strategic and valuable.

So when it comes to mobile, it’s not a question of web vs. mobile apps. It’s picking the right approach that will yield better results for your customers.

Have you considered creating an app for your loyal customers?

Imagine if you could have space on their mobile device that you can engage with your customer on a more personal level!

Let’s move on shall we…

Dayparting – is the practice of running you digital marketing at specific times of the day or on specific days of the week to more effectively target an audience.

This is extremely useful if you’re on a budget and you need to get your message in front of your customer when you know they will be looking!

This can be done on PPC ads, FB ads, Radio, and TV commercials.

Enter Google analytics

Mia Vallo – Sr. Director, Marketing Analytics, National Geographic says:

“Google’s analytics products helped us improve engagement by 33% and click throughs by 21% for content promotions on our homepage.”

Would your business benefit from 33% increase in customer engagement?

Don the cape and fly on over to this article all about Google analytics and the 360 suite. Which is designed to help you get the most out of your market research.

Now, if you want more strategies to profit… if you want the latest cutting edge marketing tactics at your disposal…

Why don’t you Step inside the Bat Cave at The 2017 Info-SUMMIT?

The secret entrance will open Oct. 24-26, Cleveland, Ohio For about 500 Information Marketers and Entrepreneurs.

Not to mention a smashing lineup of guest speakers and sales & marketing experts.

Yes, size matters at an event, but even more significant is the quality of the attendee! You get both here.

In case you’re unfamiliar with the Info-SUMMIT, it’s the No.1 Mecca for seasoned info-marketers and traditional business owners alike – we empower them to leverage what they know versus what they do, and parlay that knowledge into real wealth on their own terms.

This year, we’re gathering The Superheroes of Information Marketing and it’s a HUGE HULK-SIZE OPPORTUNITY for YOU to grow your info-business FAST!– find out more here!

Source: Dan Kennedy

Is Your Slow Hotel Website Costing You $100K Per Year Or More?

Milestone websites outperform competitors by up to 2,200%

In a new research report, we published our findings on hospitality website performance. The report compares over sixty-five websites developed by 4 of the leading providers of website design and development services in the hospitality industry, the results of which are published here: Breaking speed records: How Milestone websites compare to their competitors. The research showed conclusively that Milestone websites consistently outperform their competitors on several key fronts:

  • Milestone websites load faster: On average, Milestone websites loaded up to 128% faster than the four competitors.
  • Milestone websites appear sooner: Again, compared to the four competitors, Milestone websites rendered nearly 400% faster than the competition.
  • Milestone websites are not as resource heavy: A typical Milestone website was found to be nearly 200% smaller than the competition.
  • Milestone needs fewer files: Milestone websites were found to need 113% fewer files than the competition.
  • Finally, Milestone websites were “ready” faster: in measuring latency, Milestone websites were found to be over 2,000% faster than the competition.

“The need for speed in website design may not be as obvious in an age of high speed internet and 4G LTE,” said Walter Paliska, our VP of Marketing, “the truth, however, is that speed has never been more important,” continued Mr. Paliska. In fact, Kissmetrics data shows that 40% of visitors are likely to abandon a website (mobile or desktop) if it takes more than 3 seconds to load. Google’s research backs this up as well. Their findings highlight that more than half (53%) of mobile visitors will abandon a website that takes more than 3 seconds to load, and each 1 second delay in website response means a 7% drop in conversions.

“Website speed is directly related to whether visitors will stay on your site and whether they will do anything on it once they are there,” said Mr. Paliska. Research firm StatisticBrain estimates the average US full-service hotel books about 240 rooms per month. A hotel with an average daily room rate (ADR) of $150 per night could lose as much as $120,000 per year in revenue simply because of a slow website.

According to research by Google, the average US travel and hospitality website can take as much as 10.1 seconds to load – an excruciatingly long time in an age where consumers expect instant load times and experiences that feel “native.”

“At Milestone, we have always focused on beauty and performance,” said Mr. Paliska, “A gorgeous website is great, but it’s of little use if 70% or 80% of users won’t wait around for it to load.”

The full research report is available here and can be downloaded for free. For more information about Milestone and our website development services, customers can visit Milestone at https://www.milestoneinternet.com/verticals/hospitality or can learn more by calling us at 408-492-9055.


Source: Paid Search

Milestone CEO, Anil Aggarwal, recognized as 2017 Owler Top Rated CEO

Milestone, a leading provider of digital marketing software and agency services for hotels, retailers and financial services companies, announced today that its CEO, Anil Aggarwal, was recognized by Owler as a Top-Rated CEO in Silicon Valley. Out of 167,000 CEO’s, Anil ranked #19 with a score of 97.1.

“I am honored and humbled by this award. An award for the leader is truly an award for the entire team because the leader is merely the reflection of the team. So, I congratulate each Milestone employee for this award. Your excellent work and effort is getting noticed by the industry and this award is a testament to that. Silicon Valley has very good quality teams and companies, for Milestone to garner this award is a big “milestone” everyone should enjoy.”

For the first time, Owler is honoring the top-rated CEOs on their platform. CEOs are rated by members of the Owler community, who have collectively contributed more than a quarter million ratings this year. Owler analyzed those ratings, ultimately distributing 1,000 awards to the highest rated CEOs from over 167,000 CEOs on Owler. Winners span from 50 cities and 25 industries worldwide. Anil was in good company, making the list alongside leaders of Salesforce, LinkedIn, and Netflix.

2017 Owler Top Rated CEO Awards provide a complete market view of a CEO’s rating, which includes ratings from employees, competitors, followers, and general Owler users.

Anil has served as CEO of Milestone for XX years, transforming it into a digital marketing powerhouse.

CEOs are rated by members of the Owler community. Owler analyzed those ratings and distributed 1,000 awards to the highest rated CEOs from over 167,000 CEOs on Owler.

“These winners are truly the best of breed: they beat out the other 99.4 percent of leaders on our platform to win a coveted 2017 Owler Top Rated CEO Award,” said Jim Fowler, CEO at Owler.

Congratulations to Anil and everyone at Milestone


Source: Paid Search

How To Guarantee Success With Mobile Marketing!

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Do you ever look at your phone, and a little voice in your head explodes with rage:

Stop hijacking my digital space!”

Your thumb quickly navigates to BLOCK the ad, news feed, or whatever was occupying space on your screen.

That’s how a poor mobile sales process can lose customers.

Do you have a mobile optimized sales process?

Is your business ready?

Those are questions you need to answer if you want to prosper.

In today’s blog we’re going to take a look at mobile marketing/advertising and how you can amalgamate direct response copy principles to ensure you stay ahead of the curve and generate more sales.

FACT: Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing. It is estimated that mobile app install ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6bn in 2015, and over $6.8bn by the end of 2019!

Mobile marketing is no different to writing direct response sales letters. The delivery of your message is what separates them.

Knowing your customer is using a mobile device you need to be smarter with your message to market.

Why?

Two reasons.

  1. Space is limited. You’ve got less than 6 inches to get their attention!
  2. Time. You’re entering a competition to win attention (you’ve less than a second) with every social media platform hustling for a piece of the action.

Not to mention texts, Whatsapp and more!

What can you do? You need to approach your marketing slightly different to sending a 20-page direct response sales letter in the mail… or a long email.

Here are some samples:

Text MSG Marketing

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When was the last time you didn’t open a text message?

Tips for creating the perfect call to action using text messages.

Tip 1 – Use Bullets – dig through some old sales letters and look for the bullets; these are a great starting point for grabbing attention and getting a call to action.

For example,

How to Run Ads on social media platforms – (The best mobile solutions for you!)

Could be changed to: How To Dominate Social Media (Including Facebook) Using This Secret Data Hack!

Followed by your call to action. Click a link, visit a web page, and call this number.

Tip 2 – Think about how you would text a friend. That way you keep the message personal.

For example, you wouldn’t start your message saying: FLASH SALE on food at Billy’s, jump on this special offer right now!

You would probably say: Hungry? Try the Hunger Buster tonight? – Show this MSG and get an extra 20% off!

Tip 3 – Headline copy can make great texts. Check out last week’s blog: sage info-marketing advice from a marketing legend ahead of his time! You can learn the secrets of writing headlines that sell from his vault of blockbuster ads.

Let’s move on to Mobile Aps…

You should also consider getting a mobile app created for your business so you can be visible to customers at all times.

Research has proved the average American spends more than two hours a day on his or her mobile device.

By having an app downloaded by a prospect or customer you’re creating a direct marketing channel with them.

Which means you can communicate more effectively and make sure they don’t miss out on your promotions!

Also it can be a great way to deliver specific content and can promote better engagement.

Finally, we’re going to look at Image Marketing

The old saying: “A Picture is worth a thousand words” is definitely true for your customer!

You see, strong imagery can resonate with your prospect often better than words!

Especially when your customers haven’t got much time.

Even celebs are riding the wave.

Take Beyoncé for example, her Instagram posts are worth $1 million each! According to a new report from D’Marie Analytics, which tracks social media reach… Beyoncé is now the most valuable personality on social media, a feat that’s even more impressive when you consider that she’s only the 22nd most followed person online!

If you want to stay ahead of the curve, and be SEEN by your prospects… and have your customers engage with you… then you need to amalgamate mobile marketing in your business.

Which brings me to an important question:

Have you registered for the most anticipated event of the year?

If you want to learn the best ways for mobile marketing… and know what your customer wants without harming conversions or hijacking their digital space then you need to be at 2017 INFO-SUMMIT – The place for fighting poor conversions, protecting your wealth, meeting business growth allies, and battling profit-sucking villains!

Source: Dan Kennedy

Sage Info-Marketing Advice From A Marketing Legend Ahead Of His Time!

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He sold stoves to nuns, drunkards, and everyone in between…

“Now, You Can Learn The Secrets of Writing Headlines That Sell From His Vault of Blockbuster Ads!”

Hidden in ads, is a ‘Secret Selling Formula’ proven to skyrocket your sales…

Read on To Double, Triple Even Quadruple Your Turnover…

If you want your business to explode out of the gate with maximum success then keep reading because you’re about to experience.

A secret selling formula responsible for making business owners, entrepreneurs and info-marketers seriously wealthy!

And this selling formula has worked in many different markets, such as:

• Motor vehicles
• Oil
• Clothing
Beauty
Finance
B2B
Travel
Food
Hotels
And has done so for years

Since everyone else in the INFO MARKETING space are using the same marketing tricks and lame gimmicks…

There has NEVER been a more important time to STAND OUT from the noise and get your messages read and acted on.

The proven, time-tested way to grab your prospects attention and turning them into customers (buying from you) is through the written word.

Introducing copywriting!

Mores specifically, direct-response copy!

So what is direct-response copy and why should you care?

Direct-response copy is basically copy designed to lead the reader to a buying decision immediately.

You see, writing copy is the most profitable and useful skill any business owner, entrepreneur, and info-marketer can master.

If you want to increase your response from an advert in a local paper…

If you want to increase your response from an online blog post…

If you want to increase your response from website visitors…

Having the ability to produce good copy can make you wealthy!

Not only do you need to learn about writing good copy for:

• Email marketing
• Free reports
• Blogs
• Web copy
• Press releases
• Direct mail
• Flyers
• Business cards
• And more

You also need to be able to SPOT good copy at a glance.

Why you may ask?

There may come a time in your business that you have to outsource copy projects…

This could be due to business growth.

You may pass this work to someone in your office

Maybe a freelancer…

Or even hire an agency…

You’ll want to know if the copy meets your high standards.

That’s why we’re going to explore the world of direct response copy…

…And who better to give you a lesson for boosting conversions and multiplying sales than the remarkable David Ogilvy. He was an marketing legend ahead of his time!

In case you’re not familiar with David Ogilvy, he built an advertising empire, known today as Ogilvy and Mather!

In his agency’s first twenty years, Ogilvy won assignments from Lever Brothers, General Foods and American Express.

Shell gave him their entire account in North America. Sears hired him for their first national advertising campaign.

“I doubt whether any copywriter has ever had so many winners in such a short period of time,” Says David Ogilvy.

Around 1965, Ogilvy formed a new international company. One year later the company went public. Soon Ogilvy & Mather had expanded around the world and was firmly in place as one of the top agencies for hire!

To Sell More, Earn More, and Build a Truly Successful Infobusiness in Any Market.

We’re going to look at the mechanics behind some of his remarkable ads, so you can add them to your swipe file, use for inspiration, and start to think like David Ogilvy when you write copy.

David Ogilvy’s says this was the best headline he ever wrote…

RollsRoyce

Not only was this headline a huge success for Rolls Royce. David Ogilvy mentions that Shell put Ogilvy’s agency on the list of agencies that they were considering because his Rolls-Royce advertising impressed them!

Shell Oil Ad

ShellOilAd

Marketing lesson 7 – By getting your content out there, you NEVER know who could be reading! And just like Ogilvy, you may attract your ideal customer without looking for them!

Let’s Take A Look At His Dove soap Ad

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Can you see how he uses a strong picture of his target market?

And the headline copy is in a conversational tone.

Could you model the style of this ad in your business?

Can you start thinking what conversations your customers and prospects are having? Then when you tie that into your copy it can make it powerful.

In the next ad Ogilvy uses a strong picture with a short headline. Yet this ad is extremely targeted and very powerful!

35yearsyounger

I’m sure you’ve come across the term pattern interrupt?

If not, a pattern interrupt is a way to change a person’s state or strategy.

We all have behavior patterns that are habit sequences or mental pathways. It is also a great way to induce trance.

Marketers like Frank Kern have been known to use pattern interrupts in copy to GRAB attention in a crowded market.

Well, can you spot how Ogilvy uses it in this ad?

hathawayshirt

Can you spot it?

Yes, it’s the eye patch!

Let’s take a look at how you can write some compelling headlines for your business.

As Ogilvy says: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar”

So how do you approach writing a headline?

Research – This is the most important part of creating a winning headline. You need to put yourself in your ideal customers shoes. Imagine what they are thinking. Imagine what keeps them awake at night. You need to read what they read. A good starting point is checking out the forums that your ideal customers hang out. This may give you some clues to how they talk and what interests them.

Benefits To Reader – Ask yourself does your headline offer your reader benefits. The more you can cram in the better!

Interesting – does it peak curiosity? – This is very important. If your headline doesn’t stand out, it will get lost in all the online noise screaming for your customer’s attention.

Here’s what Ogilvy says: “What do work are photographs which arouse the reader’s curiosity.” He glances at the photograph and says to himself, “What goes on here?” Then he reads your copy to find out. This is the trap to set.

Problem/Solution – what problem are you addressing and what solution are you offering your customers?

Guarantee – how will you guarantee your product or service? Money back? free trial for X days?

With that said, here are five headline templates you can model to grab your prospects attention…

The “If-Then” Headline.

Example: If You Can Read A Magazine, You Can Write Better Headlines!

Example: If You Can Use A Keyboard, You Can Write Copy!

Example: If You Can Use Your iPhone Camera, You Can Record Sales Videos!

The “How-To” Headline.

Example: How To Write Headlines That Sell

Example: How To Collect Sales Letters That Sell

Example: How To Double, Triple Even Quadruple Sales

The “Reason-Why” Headline.

Example: 5 Reasons You Should Be Focusing On Your Headlines

Example: The Reason Why Your Copywriting Needs These Powerful Bullets

The “Question” Headline

Example: Do you make these mistakes with your headlines?

Example: Do Have The Courage To Write Million Dollar Headlines?

The “Who Else Wants” Headline

Example: Who else wants to write headlines that sell?

Example: Who else wants to own a 10 million dollar swipe file

Example: Who else wants to become an Internet millionaire!

Now it’s time for you to

PRACTICE

PRACTICE

PRACTICE

If You’d Like To Multiply Sales, Boost Profits And Increase Productivity…

You also need to start building your own swipe file today. (If you have, that’s great keep up the good work) And it doesn’t have to cost you an arm and a leg to do it!

So what’s a swipe file?

It’s where you collect tested and proven adverts, sales letters and emails.

You can also check out our vault of proven swipe copy here!

You can study your swipe file and refer to them for ideas when creating your own sales materials.

What’s amazing about owning a swipe file is its perfect to refer to, no matter what you want to sell—books, newsletters, cars, DVDs, memberships, financial advice, e-books, beauty products… almost anything in INFO MARKETING!

Owning the right swipe file is priceless, and I guarantee you’ve never seen those ads from anyone else, ever, no matter how many ads you’ve read or collected!

GKIC is coming to you LIVE from Cleveland, Ohio on October 24 – 26! This is THE place where the Superheroes of Information Marketing – led by Dan “Batman” Kennedy himself – reveal the secrets of their success and actually transfer their superpowers to business avengers like you! Take cover in the Force Field of Financial Freedom so YOU can achieve maximum and sustainable success in YOUR information business. The best “early bird” discounts are happening right now, but they fly away forever on July 2! Don’t throw money away by waiting till the last minute to claim your seat. You know you need to be here, so head over to http://info-summit.com and get it taken care of today.

Source: Dan Kennedy

Milestone Inc. Receives 2017 Best of Chicago Award

We are thrilled to announce that Milestone Inc. has been selected for the 2017 Best of Chicago Award in the Internet Marketing Service category by the Chicago Award Program.

The Chicago Award Program identifies companies that have achieved exceptional marketing success in their local community and business category. Milestone was chosen because of our ability to enhance the positive image of small business through service to our customers and the Chicago community. Milestone was recognized, in large part, because, along with other honorees, we help make the Chicago area a great place to live, work and play.

Each year, in and around the Chicago area, the Chicago Award Program chooses only the best local businesses. The companies chosen exemplify the best of small business; often leading through customer service and community involvement.

This recognition is a result of our dedication and efforts as well as the work of others in our organization that have helped build our business. Our team is now a part of an exclusive group of small businesses that have achieved this selection.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2017 Chicago Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Chicago Award Program and data provided by third parties.


Source: Paid Search

The Challenges Of Running A Successful Mobile Direct Response Campaign On A Small Screen

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The marketing world is changing at a frightening pace. The IGENERATION has taken over mainstream marketing.

Google state 96% of consumers now research products or services on their mobile phone.

Facebook released statistics that 1 billion of their 1.3 Billion users access their accounts via mobile each month!

You’ll see it for yourself, the next time you visit Starbucks, almost everyone has a mobile devices glued to their hand while sipping their coffee!

With Facebook, INSTA, Twitter, Messenger, and Whatsapp screaming for your prospects attention… How do you get them to take notice of your business on the small screen?

In todays noisy, over crowded ‘digital world’ with everyone jostling for your customer’s attention… the delivery of your message is critical.

Get this wrong, and it will cost you business… that said, there are four essential elements to running a successful mobile Direct Response campaign you must follow:

1. Targeting – A well-defined target market should be the first element of your marketing strategy.

Knowing that your customer is highly likely to be on their mobile device.

What platforms should you be marketing?

• Text
• Facebook
• YouTube
• And more!

Let’s study Facebook and their custom audience feature; this is a great tool for reaching your ideal customers – here’s how you can set this up from you mobile app.

In a nutshell, the benefits of using a custom audience in your marketing efforts, you can create Facebook campaigns targeted directly at them… and there’s a strong possibility your customers will be sharing your content! Which is free referral marketing!

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2. Optimization – Software platforms like Facebook allow you to monitor your ads performance.

Other options include Google analytics. Once you know which stats you need to measure your ad performance. You can use that data to improve your performance. For example, you find a winning headline for an ad, now you can optimize your campaign based on your budget constraints. Your main priority is improving your conversion through attracting the right customers to your business.

tttt3. Scale – To reach the most possible customers based on budget, scale is important. From the information and research you collected during your targeting investigation. This will help you strategically create the best approach for delivering your message across multiple platforms.

However, your research may suggest your best customers only hang out on Facebook and nothing else! So you may want to focus all your marketing efforts there! Once you have the stats you can scale your business accordingly.

4. Mobile-optimize conversion flow – you need to know past performance so you can measure improvement. You also need to monitor your customer’s journey through your funnel/sales pages.

This will arm you with important information on determining why specific parts of your funnel/sales process are not converting.

Also consider what your customers want to see when they click to visit your site and does your site actually deliver on your promise.

Remember almost everyone jostling for your customer’s attention!

Once you have a winning control (a mobile funnel that’s converting) you need to keep tweaking and testing variations.

For example split test ‘A v B’ headlines.

Split test offers.

Run trial offers and referral campaigns.

Ask your customers about their experience of buying from you!

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Source: Dan Kennedy

Speaking Engagement: How to use Social Media to Drive Direct Bookings

AAHOA Town Hall Meeting (South Pacific Region)
Location: BLVD Hotel
10730 Ventura Blvd
Studio City, CA 91604
Date: June 7th, 2017
Time: 5:30pm – 9:00pm
Topic: How to use Social Media to Drive Direct Bookings
Southern California continues to be one of the most competitive hospitality markets and hotels are contending for the loyalty of one particular demographic, millennials. We’ll explore ways to properly execute social strategies at your hotel to attract your target audience and achieve the highest ROI.
Speaker Profile: Craig Carbonniere of Milestone Inc. is a 15 year hospitality industry veteran who is responsible for developing and maintaining relationships with hospitality clients in Southern California. Prior to becoming a supplier, Craig managed various hospitality disciplines for Grand Pacific Resorts, Interstate Hotels & Resorts, and The Walt Disney Company. Craig also serves as Vice President of Communications for his local HSMAI chapter and is known as a trusted advisor for developing hotel ecommerce strategy.
Craig has conducted numerous educational sessions for the lodging industry including those for AAHOA, California Hotel & Lodging Association, Anaheim/Orange County Hotel & Lodging Association, Wyndham Worldwide, and other major hotel associations.


Source: Paid Search

3 Simple Ways To Keep Your Customers Coming Back For More

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Sounds simple, but I can tell you now there is a whole lot more to keeping your customers engaged than what meets the eye.

(At this point I also urge you to open our previous blog post ‘Follow The Rules Of Engagement’ in a separate tab…)

We say this all the time; there will always be someone who responds to your marketing efforts. Always. But that doesn’t mean your efforts are making you MONEY.

So, how can we make sure we get optimal response and maximum profits?

As a busy marketing champion, we get that you’re uber busy. You’re probably on the go, so why not take a moment to digest these three simple points that can make a BIG difference to your business?

This week’s post offers you some bite-size information that you can take away and quickly implement into YOUR marketing efforts today…

  1. Keep Up To Speed With Digital Processes

Utilize the platforms where most people go. Take to the crowded stages of Facebook and Twitter to get your message across and publicly engage your customers.

This is also a fruitful opportunity for you to reinstate the strength of the customer relationships you’ve already built.

All conversations on public platforms like Twitter are viewable to the public. When anybody posts a query, it is visible to everyone in their following.

Responding to these quickly depicts you in a positive way; you CARE about your customers and how they feel, which (even if there’s an issue that needs resolving) enhances the KNOW, LIKE and TRUST elements of your relationship. They are more likely to come back for more, knowing you’re a sound logical choice.

  1. Post Regular Podcast Episodes

Podcasts are easy to record and produce, and provide an opportunity for you to meet your customer (or listener) on a personal level by literally speaking to them inside their ear.

With digital marketing evolving every day, people are keen to stay up to date with the latest trends and popular social media platforms. Podcasts make the daily commute less boring, they are largely educational and easy because people can tune in WHENEVER and WHEREVER they are. Cooking dinner? They can have a podcast on in the background. Getting ready in the morning? Time to stick a podcast on.

Not only do podcasts make reaching out to customers easy, but they also give you a chance to collaborate with other big marketing names.

At GKIC our podcast ‘Small Business Marketing Hour’ features many other business renegades. We have episodes where Dan Kennedy collaborates with people like our CEO A.J Mirabedini and elite direct-response executive Jay Abraham. We have an episode where our president Nick Loise speaks with the famous Doberman Dan Gallapoo.

We aim to produce high-level content in our podcast in order to keep our listeners engaged, and coming back each time we release a new episode. Check them out here <<<

There’s nothing stopping you from advertising an offer over your next podcast episode. While you work towards solidifying customer relationships and boosting your credibility, give them the opportunity to invest in you too.

  1. Keep Offering Valuable Information

You can leverage different content channels here.

Aggravate your customer’s problem and offer them a solution (lead magnet) in a downloadable format. Free to download, but once they’ve harnessed everything your lead magnet has to offer, make them an even BETTER offer (one that requires them to pay).

Your lead magnet could be fashioned in a range of different formats:

• eBook
• PDF
• Postal audio CD
• Free guide
• Toolkit
• Resource list
• Training video

People love videos. You could even (if you haven’t already) set up a YouTube channel to run alongside your business, that lets your viewers and subscribers see you at your most vulnerable, in raw impromptu videos that let them connect with you personally. Trust me- if people can connect with you personally, they are MUCH more likely to keep coming back for more.

Source: Dan Kennedy

[Whitepaper] Recover Lost Website Revenue and Drive a Higher ROI Just Like the OTA’S Do

The hospitality industry spends billions of dollars every year driving traffic to their websites, yet 81%* of visitors leave before completing their booking. This presents the hotelier with two key challenges. How do you reduce the number of booking abandonments? If visitors do abandon, how do you get them back to your site to complete the transaction? Do what the OTA’s do. Implement a revenue recovery strategy utilizing several popular digital marketing tactics. Studies show that one third of visitors to your website start a reservation but only 2% complete the booking. With the average hotel’s conversion rate around 2-3%, maximizing the conversion rate is critical. Also important, enticing that visitor to book direct, rather than with an OTA.

Do these statistics panic you? Well, the good news is that all is not lost. Studies also show that over 30% of customer’s reconsider booking the same day and over 50% within the same week. Sounds like an opportunity, right? Wondering what can you do to increase your website conversions and directly influence revenue and room nights for your property?

The Revenue Recovery Module is one of the most effective ways of directly enhancing your bottom line and driving online bookings for your hotel. By utilizing the tactics below, you can gain back a reservation that would have been previously lost. Download our whitepaper to know more.

Download Now


Source: Paid Search

FREE – Three Secrets to Create a #1 Best Seller in 5 Countries!

Today, I’m going to show you, three secrets I learned creating a #1 International Best Selling BOOK in over 5 Countries.

Have you ever thought of writing a book? What will your legacy be? Was there some piece of information that changed your life? Would this change the life of others? Well, my friend – it is your obligation and duty to share what you know … And I can help you not only do that but perhaps turn that book into clients and revenue!

Imagine writing a book and using it to snowball your revenue and clientele at the same time! I’ll show you how.

P.S. If you want help doing this click here

AMAZON IS KILLING IT! Did you know that approximately 64% of all online books are sold on Amazon! I’ll show you how we made my clients book a number #1 International Best Selling Book in over 5 Countries!

“They also dominate 65 percent of all (yes, all) new online book units, in both print and digital copies. They have the largest share of the e-book market as well, with 67 percent. As for print, Amazon controls 64 percent of sales of printed books online.”

HOW TO CREATE A #1 BEST SELLING BOOK IN OVER 5 COUNTRIES AND 10 CATEGORIES!

As the CEO of my own Ad Agency (World Class Media), I helped build my client’s book to a number one Best-Seller in over 5 Countries. I have also helped build websites to over 12 million visits per month, and I’ve managed Digital Marketing Campaigns of over 1.5 million per year. I’ve tested hundreds of Ads and I can tell you what works.

Here’s the mistakes and what I Learned:

SECRET #1 – DON’T USE AN OUTSIDE PUBLISHER! I RECOMMEND AMAZON’S CREATE SPACE – PRINT ON DEMAND …
(OR BUY 10,000 BOOKS IN BULK UP FRONT for $1 PER BOOK).

Here’s Why: We first used a publisher and as soon as things started going the book sold out and it took weeks to get it back in stock in some countries! When you use Create Space – it will never say “Sold-Out” on Amazon – because Create Space is an Amazon company and prints books as you sell them – yes they take a cut but at around $5 per book to print and ship and do everything for you – including customer service – that’s a pretty dang good deal! Plus the publisher only allowed us to see stats every quarter – which meant we could not see how many we sold for three months! If you have a Create Space and Amazon Seller Account you can log in and see your stats directly every day. Plus you can see the seller’s addresses and use an email appending service to get their contact info (we can help you with this).

SECRET #2 – YOUR COVER AND TITLE ARE 80% OF THE PURCHASE DECISION.

People say “Don’t Judge a Book By It’s Cover”. Well, the truth is that most people do. The fact is that people will not read an entire book before they decide to buy it. It is true that word of mouth is important. However – one change in headline and cover can get you up to 80% more sales. Make the book about the reader – not the writer. In other words what will your book do for the reader, how will it change their life?

Example: The Book “Career Transitions” was changed to “48 Days To The Work You Love” and immediately started selling tons of copies – here’s what Dan Miller said in his interview where he was asked how he sold 50,000 copies:

JAIME TARDY: How did you sell 50,000 to 60,000? Was it just promoting? That’s the $50 million question or the $2 million question.

DAN MILLER: Jaime, I did so little. I keep learning now things about affiliate links and co-adventures and all. I didn’t know any of that. I really just made it available. But one thing that was very advantageous for me, I recognize that, was the name. Now the name 48 Days to the Work You Love on that, my material originally was called Career Transitions. Then I called it Career Life Transitions 101 to make it sound more like an academic course. Then it was Find the Job You Love in 30 Days. I realized some people didn’t really want a J-O-B so I changed that very strategically to work. So work opened the door to other things.

SECRET #3 – AMATEURS FOCUS ON THE BOOK AND PROFESSIONALS FOCUS ON THE UP-SELL …

You need to have a system in place:

  • A. Capture the Identity of the website visitor or buyer and
  • B. Sell them a much higher-priced valuable service after they buy the book
  • C. Then Keep Selling Them.There are only three ways to increase your revenue: 1. More Clients – 2. Bigger Transactions – 3. More Frequent Transactions!

It is very hard to get rich selling a book, very few people have and most of them do it through turning that book into movie. Hey, it can be done, but with 17,000 books published in the USA every year – it’s like winning the Lottery.

You need to turn your book into a machine and the first part is to capture the identity with an irresistible offer like this: http://www.thechargebook.com/

Want help creating an irresistible Book and turn your book-buyers into lifetime clients? We can help:

P.S. If you want help doing this click here

I’ve been creating ads and landing pages for over seven years and chasing the elusive $1 in and $2 profit. And it can be done but it must be done skillfully and tested!

Why Do I Care?

Look, if you know something that changed your life and that could help others change their life (I BELIEVE WE ALL DO) then it is your duty and honor to do so. Also what do you want to be remembered by when we move on? What will you leave behind – because all that wealth is not going with you. Know what I mean? May as well leave a Legacy and start working on it today.

The way to get what you want is to help others get what they want. And who does not like to profit at the same time! So start on your Legacy today.

Conclusion:

Do you have any questions on this process – I am only as valuabel as I can serve others – so feel free to ask me anything and connect with me on Linkedin or Facebook any time!

YOUR THOUGHTS?

The post FREE – Three Secrets to Create a #1 Best Seller in 5 Countries! appeared first on World Class Media.

Source: World Class Media

Milestone Continues Winning Streak with 9 Communicator Awards for Website Design

Milestone, a leading provider of digital marketing software and services for hospitality, retail and finance, is proud to announce that 9 client websites have won Communicator Awards. Six website designs were awarded the highest Communicator Award of Excellence and 3 were awarded Communicator Award of Distinction.

Grand Solmar Land’s End Excellence
Mystic Hotel Excellence
Old Edwards Inn Excellence
Seaport Hotel & World Trade Center Excellence
Turf Valley Resort Excellence
Watermark Baton Rouge Excellence
The Chase Park Plaza Distinction
Randy Watkins Golf Group Distinction
Vagabond Inn Distinction

With over 6,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Condè Nast, Disney, Lockheed Martin, Monster.com, MTV, Time Inc., Tribal DDB, Yahoo!, and many others.

“The Milestone team works very hard to ensure that our clients receive the best in terms of design and technology,” noted Walter Paliska, Vice President of Marketing at Milestone. He added, “Our continued recognition is a huge testament to the team’s dedication to developing beautiful, creative websites that convert visitors into customers.”

 

To learn more about Milestone’s award-winning website designs and digital marketing strategies, attend the annual digital marketing conference – Engage 2017 – in Chicago, July 17-18. For more information about this conference, please visit: http://www.milestoneinternet.com/2017-digital-marketing-conference.aspx.

For more information about Milestone’s digital marketing software and services, please visit: www.milestoneinternet.com, email [email protected] or call us at 408-492-9055.

About The Communicator Awards:
The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, and interactive. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

About Milestone

Milestone is a leading provider of digital marketing software and services for hospitality, retail and finance. We provide a full range of solutions including website and mobile design, content creation, SEO, analytics and competitive intelligence. Our best in class technology and solutions drive revenue and ROI for clients across the globe. Over 2,000 companies do business with Milestone, including leading hotel chains, major retailers and financial services companies. Milestone has garnered over 300 awards and a reputation for blending outstanding design with advanced technological capabilities. Milestone is one of Silicon Valley Business Journal’s fastest growing companies and is an Inc. 5000 company.

 

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Contact:

Angela Lyons
[email protected]
408.200.7918


Source: Paid Search

Psychology Tricks That Can Positively Influence Your Ideal Customer

entryimage-tricks

Writing copy to boost conversions is not something that comes easily without practice.

There are a number of things to consider when undergoing the task of writing copy. And the things outlined in this week’s post are NOT necessarily things you may have considered before…

Let’s talk about psychology-based copywriting tips. Tips that make your words latch onto your reader’s subconscious, which solidify the connection between you as you become the best provider of the solution to their problem… and thus the only logical choice.

First of all, your copy needs to be coherent. That’s a given. However, to make sure your words and syntax tally up to keep the reader interested and your connection strong, you need to include things I like to call ‘Coherence Flags’.

coherence

  1. Coherence Flags

These are ‘connections’ within the copy. They connect ideas together for the reader, which prevents them from getting overwhelmed or simply bored when reading your copy.

Here’s an example from Nick Kolenda’s Psychology & Marketing article:

Your skin’s natural oils keep it silky and supple. As you age, it becomes less elastic and the production of oil slows down. Aging can cause dull, dehydrated skin.”

“Your skin’s natural oils keep it silky and supple. But as you age, your skin becomes less elastic and the production of oil slows down. That is why aging can cause dull, dehydrated skin.”

Read those aloud and you’ll catch my drift. The second phrasing is much more intriguing and interesting than the first. Coherence Flags are casual reminders within a sentence or paragraph that keep the reader on track, and (if you’re encouraging them to buy your product or service), more likely to choose you as the solution to their problem.

2. False Truth

The false (or illusory) truth concept keeps our brain from becoming overwhelmed with day-to-day decision-making by providing a smooth, easy alternative. Simply put- repetition matters.

humans-love-repetition

The more you reiterate the same concept within your copy, the more accurate it becomes in the mind of the reader, thus causing them to invest their belief.

This isn’t just about truth and lies… this is also a direct link to the know, like and trust elements of our relationships, or connections with our customers. Repetition also solidifies TRUST.

The next time you write a piece of copy, repeat the phrases you want your readers to BELIEVE and invest their time (and money…) in. Keep doing what you can to strengthen the connection between your words and your reader’s psyche.

  1. Positive Energy

This first tactic can be used by ANYONE if they want people to think about them in a positive manner. Even dentists use this as a calming mechanism when conversing with their patients (particularly the nervous Joes).

Your customer’s name.

Kolenda states that as human beings we have “implicit egotism, a natural tendency to be self-centered”, and so when we are addressed with our own name, we become naturally drawn to the source and thus more likely to pay attention.

Using your customer’s name when addressing them directly in your copywriting efforts will trigger positive energy, which engulfs your entire pitch and is proven to enhance the message you’re sending out.

One quick way to incorporate your customer’s name is in email subject lines. Say you’re sending an invite to your next Webinar, and the event takes place the following day. You could have the subject line as “Join me tomorrow, “~Contact.FirstName~?” When people look through their inbox, they are more likely to open an email that contains their name in the subject line.

positivethinking

Another way to evoke positive energy is to offer freedom.

Sure, you’ve already got your OFFER, which is what you’re trying to sell using these psychological tips in your copy. But you can make something I like to call a ‘ghost’ offer; FREEDOM.

When your customers have freedom to choose, they feel less pressure, and are thus more reasonable when it comes to making buying decisions.

Typical ‘freedom’ phrases include:

It’s entirely up to you…

It’s your call!

The decision is yours…

Does [OFFER] meet your needs? You decide.

Can [OFFER] do this for you, too? That’s up to you…

People like to be completely in control of where they send their money. By appealing to them on a personal level AND giving them choices, you’re onto a winner.

  1. Rhetorical Questioning

We learn about rhetorical questions at a young age, but I cannot stress how important they are when you’re trying to strengthen the connection with your customer. They work. All the time.

They’re devious little phrases that jump out from the shadows acting all innocent in their endeavours, when in actual fact they’re accelerating the persuasive, trusting nature of your copy by miles.

They generate an immediate response from the reader by causing them to question themselves.

This isn’t a bad thing; human beings love questions. It’s weird.

Questions provide us with a narcissistic opportunity to clarify MORE about ourselves.

In your copy, rhetorical questions like ‘do you ever feel unappreciated at work?’ get us thinking, and we are more likely to read on to find out what the copy suggests as a solution (if the answer is yes, of course). Rhetorical questions can always be less specific, such as ‘do you see what I mean?’ (the reader then thinks ‘do I?’ and peruses the content AGAIN to make sure they do).

thinking_edit

In his Innovation Insights article, Josh Little says; Beyond being fun, quizzes are helping people simplify a complex world, understand their place in that world and convey their personal narrative.

The bottom line is, questions increase engagement.

  1. Texture

If you harness the power of textural adjectives, you give your copy more than just ‘body’. You give it physical ‘touch’. Want your words to grate your reader like sandpaper? Throw in a ‘coarse’ or ‘rough’.

In Kayleigh Moore’s Entrepreneur article, she explains the fMRI data collected from experiments shows that activity jumps in the somatosensory cortex when textural metaphors are used—but is quiet when literal meanings are used in their place.

This where you can consider the ‘surprise’ element of your copy. Surprising your readers with a textural adjective will trigger a better response than a bland colloquialism that they would probably be expecting anyway.

There are countless psychological techniques that you can apply to your copywriting. As long as you harness the above correctly and avoid overcomplicating your prose, you’ll definitely start seeing a difference in the response your copy generates.

 

Source: Dan Kennedy

If You Missed It: Google Webinar on Monetizing the Customer Journey Now On Demand

Milestone and Google co-hosted a webinar titled Get the Most Bang for Your Buck out of the Customer Journey on Wednesday, May 17. The recorded webinar is now available on-demand for those that may not have had the opportunity to attend.

“Digital marketers are busy, we realize that, and the webinar was a huge success, filled with highly informative content and key takeaways,” said Milestone Vice President of Marketing, Walter Paliska. “We wanted to ensure anyone who was not able to attend has an opportunity to see the webinar at their own pace,” continued Mr. Paliska.

The Milestone/Google webinar focused on three key areas of the customer journey and how it relates to your business:

Micro-moments in the customer journey
The Google and Milestone teams discussed the customer journey and the micro-moments that are associated with hospitality consumers. They also shared critical data on consumer behavior as it related to travel, how consumers choose their hotel and their use of technology.

Strategic takeaways related to the moments
Milestone shared strategic insights at each of the micro-moments to help hoteliers put the micromoments
data within the context of marketing strategy and gave examples of some of the
techniques hoteliers could use to leverage the consumer customer journey.

Real-world examples
The webinar also provided the audience with an opportunity to learn how Milestone clients have benefited from strategies and technologies presented and how they were able to boost conversions, ROI and direct revenue by optimizing their spend in the customer journey.

Watch the webinar on-demand now
Milestone would like to invite those who could not attend to watch the complimentary webinar on demand here


Source: Paid Search

Don’t Stop After One Email… Follow The Rules Of Engagement!

followup-entryimage

In the best interests of your business, your marketing follow-up strategy needs to tick a number of boxes. The real money is in the follow-up. As a business renegade you need to focus on more than just your product and its sales… how you reach out AFTERWARDS is also crucial to success.

Bob Stone once said, “A follow-up to the same list within 30 to 45 days will pull 40% to 50% of the first mailing”. HOWEVER… sometimes, the follow-up can outstrip your initial sales efforts!

Here’s four pointers I think are important to consider when implementing your follow-up process.

  1. Relationships

Building long-lasting relationships is key to any business in our over-competitive marketing world. Simply having ordinary testimonials and case studies makes this difficult, because they are both quite impersonal.

You could send your customers social proof that increases the value of what you’re selling, such as video testimonials. Teach your customers about your business THROUGH success stories, and you’ll guarantee they’ll start coming back to you for more.

Calls work, too. When people can hear your voice, they are automatically drawn to you. Videos are more personal because people get to put a name to a face AND a voice.

video-testimonials

We always remember the ‘know’, ‘like’ and ‘trust’ elements of building customer relationships.

Following up with people on a personal level adds to each of these three elements, which boosts the value of your products and YOU as a business owner.

By considering this point, you can extend your customer relationships past the initial monetary exchange for the product. Who knows- further down the line you may hold a special offer, and the people who you spent time following up with could be the first to click ‘buy’.

Brainstorming Brainstorm Business People Design Planning

  1. Direct Mail

If you’re sending offline follow-up, take our founder Dan Kennedy’s advice and DON’T re-fashion it this way:

It never makes sense to me to denigrate your message by putting it into a “junk mail” format”.

A traditional envelope will do the trick. Humble, handwritten envelopes work, as do quirky wax seals and ribbon, and of course you want to make sure your direct mail stands out from the rest of the pile on the doormat. Size-wise, 9”x12” tend to work best, and also 6”x9”.

A white envelope is hard to beat. But that doesn’t mean you shouldn’t try to beat it, because if your envelope doesn’t get opened, your package doesn’t get read…“—Malcolm Decker

A spam letter opened with the contents on display

Think about it- how many times have you personally ignored an envelope addressed to you? Envelopes outperform other mail a staggering 80% of the time. Even if your recipient picks up their pile of mail and your envelope falls out, you want to ensure it isn’t left on the floor, or immediately discarded.

You don’t necessarily have to be offline for your whole campaign, either. A customer may have bought from you online, but sending an offline follow-up could solidify your relationship with them on a further scale.

And vice versa; your sales letter may have gone out in the mail, but your follow-up could be an automated email sequence.

The possibilities are endless.

  1. Q&A Option

No matter how thorough and concise you are in your sales efforts, there will always be questions customers have that you can’t cover initially.

Why not follow-up with a ‘Q&A’ process? If you have a customer care team, this can work perfectly to your advantage because your customers will feel able to reach out and find out more, they’ll receive personal treatment and thus will be more likely to remain a loyal customer.

For example… your customer buys your product. Wait a couple of days, and then send out an automated email that ‘checks in’ to see how they’re getting on.

Make it clear that if they have any further questions, they must feel free to contact your customer care team.

q-and-a-event-professional

  1. Most Importantly…

Nurture your growing fan base, or leverage an affiliate/membership system.

If you’re following up with people and building all these solid relationships, why not create a place for them to interact?

At GKIC we have a Membership program AND an Affiliate program. Our Membership spans over Gold, Diamond and Platinum tiers, for savvy marketers who want to get the very best out of themselves AND the GKIC learning experience.

Our Affiliate program gives marketers a chance to boost their income and success rates by selling GKIC products, which lets them profit from our founders’ high-profile reputations, ongoing support and perks such as weekly mailings and competitions to help them stay on top of their game.

gkic-logo

So there you have it, food for thoughts during your next campaign setup. DON’T hold back on the follow-up, as you can guarantee it will outstrip your original sales pitch at some point!

Source: Dan Kennedy

Milestone Launches Customer Communication Initiative

Milestone continues its tradition of excellence in education this week. Kicking off our customer communication initiative was global marketing expert Bill Hunt, his reputation in the SEO industry is unmatched and he has been a long-time partner to Milestone, working closely with our product teams and our customer success organization. He led the team in an extensive two-day discussion focused on effective communication for non-linear themes such as omnichannel strategies. At Milestone, we recognize that many of the strategies we recommend may seem confusing and we know that explaining what we mean well, concisely and effectively is key. Bill worked with our team this week on creating that compelling story that explains the benefits of omni-channel strategies, while removing the complexities.

Bill has also been working with our customer success teams in identifying key opportunities in digital marketing strategies that align with our clients’ corporate goals and objectives and how to continue to effectively utilize the confluence of organic and paid search strategies by identifying opportunities between organic and paid search strategies. Key parts of the sessions focused on the role of OTAs in the digital marketing mix, and on how to map strategies to our customer needs as the market continues to evolve.

Ongoing training from some of the best in the industry is one of the key reasons that Milestone continues to be the leader in digital marketing software and services for hospitality, retail and finance, our customer success teams continue to evolve and stay ahead of the technology and marketing curves, to put themselves in an ideal position to serve our customers in the best possible way, which of course, in the long-run, is why we are in business..

About Bill Hunt

Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer via their cloud-based keyword data mining and management platform, which aggregates keyword data into a single web-based application enabling marketers to quickly identify actionable insights into the interests and needs of their target market while helping to eliminate inefficiencies and missed opportunities. Clients include many global brands such as HP, Cisco and the entire portfolio of Pernod-Ricard.

Bill is considered the top thought leader on Global and Enterprise Search Engine Marketing and is an internationally recognized search marketing speaker having spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.

Bill Hunt with Milestone – Chicago Customer Success Team

 

Milestone – Santa Clara Customer Success Team


Source: Paid Search

Google Launches Local Events Search, Milestone is Right There with Them

Yesterday Google announced a new feature as part of their mobile search results capabilities. Mobile users can now find local events happening near them by simply searching for them on Google. This capability is a continuing effort to make mobile devices more beneficial to users as mobile usage by consumers continues to soar.

The new local events feature relies on Google identifying sources of local events data from websites that have events calendars enabled, and that are properly tagged with the relevant schemas. Milestone customers are already benefitting from this new feature if they have Milestone’s Event Calendar feature enabled on their website and populated with local events.

“Staying ahead of the trends has always been a huge priority for Milestone,” said Walter Paliska, VP of Marketing for Milestone. “We were there when schemas became important, we were there when Google AMP was launched, and we are right there now with local events.”

Milestone customers who have purchased and deployed the Events Calendar don’t need to “do” anything to have their properties included in search results. In fact, in preliminary testing conducted at Milestone, our clients are often appearing on page one of local events searches being conducted on mobile phones, simply through the event data that is already posted on their websites. As consumers continue to expand their usage of mobile devices, having access to events and things to do in their area is critical to a successful experience. Location-based businesses like hospitality companies, banks, financial institutions and retailers can take advantage of these opportunities to not only solve real-world problems for their consumers, but also to create exceptional experiences for their customers.

Screenshot of search results for Milestone client The Abbey Resort in Fontana, WI.

Milestone customers who don’t have the Events Calendar feature on their website can add this capability easily by contacting Milestone at 1-408-492-9055 or by email at [email protected] Location-based businesses that are not Milestone customers are also welcome to inquire about moving their properties to Milestone to benefit from advanced technologies like Local Events Listings as well as the myriad of other technological advancements that have made Milestone a premier provider of digital presence solutions for location-based businesses.


Source: Paid Search

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