5 Ways to Be Found – Online & In Real Life – Part 3

To quickly recap, your business has one or more physical locations that depend on people being able to find you both online and offline. The challenges you face are that customers don’t know you exist, they are unable to engage with you and they can’t physically find you. There are five steps you can take to begin the process of ensuring your business is found. Steps 1, 2 and 3 were discussed last week. This week we finish up with steps 4 & 5.

  1. Encourage reviews and gain trust

Having a presence in local directories and maps is a good start, but you want to go a step further to stand out from your competitors and gain the trust of your customers. Begin by putting images on your profiles. Nothing is more compelling than visual elements that showcase your business’s physical location. Letting your customers see who they are doing business with builds a level of comfort.

Interacting with consumers on social networks takes this even further by giving a voice to your brand. Show customers that you care and stand behind your products and services. Similarly, paying attention to what people say about you on review sites is also important. While positive reviews are always preferable, use negative reviews as an opportunity to build more trust. Reply thoughtfully and accurately to any concerns, showing consumers you care about their experiences.

While the benefit of trust is obvious from a human standpoint, there is also a benefit for search ranking. While the exact impact is debatable (and likely changes every year), as Local SEO Guide points out in its 2016 Local SEO Ranking Factors, “things like reviews and photos and having an Owner Verified (OV) profile correlated with positive GMB performance”.

Pro Tip: Utilizing commonly occurring words in reviews about your business (or your competitors) is a great way to come up with fresh content for your website. Common themes among paying customers are likely to be important to new customers too.

  1. Website structure

Tips one through four have focused on enhancing your presence everywhere but your website. However, to close the loop and really present your business in the best way possible to people and search engines, take some time to check on a few key elements of your website.

Start with the same critical NAP information you use for directories and maps. Make sure your business contact information is easy to find on the site. Put it in your footer as well as your contact page. Formatting this information with structured data (schema.org) helps to ensure that search engines also understand exactly who and where you are, and makes you more likely to rank well in voice search.

Verify that the content on your site supports the enhanced information you share in your listings. Do you talk about your business category anywhere? Are there sections of the site that discuss your unique selling points and value propositions?

And finally, make sure that your website provides a strong mobile user experience. Nothing derails a potential customer like clicking to your website on their phone only to discover they can’t actually see anything on the site or navigate without squinting and stabbing at tiny links that don’t go to the right places. Since Google announced they are moving to a mobile-first index, having the right structural elements like title tags, heading tags, and schema on your mobile site is potentially even more important than having them on your desktop site.

Pro Tip: Google offers a great free tool that analyzes your site and gives you tips on how to improve both mobile and desktop friendliness.

Measuring success

So you’ve done all the legwork and addressed the challenges. How do you know that it is positively impacting your business? Are you truly meeting both search engine and customer needs to drive more traffic to you?

Having a strong local presence will result in your business getting more online visibility for a variety of searches, as well as more phone calls, more clicks on Google for directions, and more people in the door. One of the simplest ways to measure the increase in impressions and phone calls is through Google Search Console and Google My Business Insights.

The Search Console shows over time not just how many clicks your website is getting, but how many impressions you receive in search. A person doesn’t necessarily have to click to become a customer: if the search result shows the information they need to be able to call or find you that is a win even without the click. Google My Business Insights take that one level deeper and actually track the number of times people click for directions or to call your business directly from your GMB listing.

Screenshot of an upscale boutique hotel in San Francisco’s Union Square district.

The GMB and Search Console typically only show data for up to 90 days, so you’ll either want to export data regularly, or use a tool like Milestone’s NAPtune that allows you to store your data so you can see bigger trends over time.

Once you have made the effort of creating a strong and accurate presence and are tracking your success, continue to drive those customer interactions by monitoring your presence and making sure your information remains updated wherever it can be found. The Internet is not a static document, so make sure you have a plan to monitor and maintain your business data across the web. Ensuring consistency through ongoing monitoring and updating of your profiles builds trust and awareness with search engines and people. Accurate information when customers want it, wherever they try to find it is the key to getting them in the door and winning their business.

If you have additional questions please leave a comment below, visit our website, or email us at [email protected].

For an easy to read PDF of this blog series, download the white paper5 Ways to Ensure Customers Find Your Business.

Source: Paid Search

How To ‘Be Somebody’ And Spark Your Sales

It is common knowledge that ‘celebrities’ are perceived as superior to the rest of the population.

They are highly regarded when it comes to ambition, opinion, latest fashion trends and even in some cases, knowledge, but the truth is; what REALLY makes them different from everybody else?

Take Cam Newton, the Carolina Panthers’ 27 y/o quarterback. He was ranked the number 1 NFL player for 2016- therefore a celebrity in his PARTICULAR FIELD.

‘Relativity’-speaking, Einstein was and STILL IS a celebrity in the field of science. More specifically theoretical physics.

What I’m getting at here is this- these people are ‘celebrities’ because they’re that damn good at something.

They specialize in a certain industry. Cam Newton is insanely good at football, and Einstein was/is a science genius. Swap roles, and their celebrity statuses would probably relinquish somewhat. My point is, they didn’t have to undergo a complete metamorphosis to become a completely different person- they became really skilled at something and that’s how people know who they are.

Remember Kenneth Branagh in Harry Potter and the Chamber of Secrets? His role as the narcissistic Gilderoy Lockhart gave us the quote; “celebrity is, as celebrity does”. Although most of what emitted from this egotistical character’s mouth was utter baloney, this quote does actually speak a lot of sense.

Which brings me to my next point…

Can this self-built celebrity status bring success in the realm of business and marketing? Yes, yes it can.

Our founder Dan Kennedy hit the nail on the head with his ‘8th Wealth Magnet’.

In No B.S. Wealth Attraction in the New Economy, he talks about how we already live submerged in a celebrity-obsessed culture and fame-driven marketplace… no matter what YOUR market and audience may be, it is almost certainly taken in by ‘celebrity’- as a concept AND the people it includes.

So by default, becoming a celebrity within your own business/industry is the key to making the big bucks, right?

Become a shepherd, and charge your sheep to follow you.

I’m not talking about becoming someone akin to the Kardashians, or someone who appears on Oprah. I’m talking about becoming a ‘local’ celebrity to your clientele, which (given how quickly and eagerly everybody laps up the whole ‘celebrity’ thing) will vastly improve your referral rates, sales and customer relationships.

How does one go about beginning this process?

Your ‘brand’ is what makes you famous, and should position you as the expert in your field. Make yourself the epicentre of your advertising… you don’t have to do this forever, but it would be prudent to begin with. Also at this point I urge you to sit back with a fresh page in your Moleskine and a new ballpoint, then make some swift notes about WHO you are and what you’re good at.

Once that’s been jotted down, start to expand on your notes and think about what makes you stand out from the competition.

Did you go for broke and hit the jackpot? Are you completely self-taught and resurrected after a disastrous failing? Did you spend time and capital investing in a risky idea, only for it to be the making of you?

People like to hear the ‘raw’, exposure story. People gossip right? And what’s more, they gossip about celebrities. If you go in with your story about how bankruptcy almost killed you until you jumped aboard the marketing ship and HEY PRESTO here you are today, they are more likely to buy into you AND your business.

Why? Because they might be able to relate. People want to hear about people.

Next, what makes you unique in the minds of your audience? How will they remember you, as opposed to every other Tom, Dick or Harry?

What’s something super-cool about you that isn’t necessarily an everyday fact? Did you visit Thailand and get blessed by a monk? Did you ‘find yourself’ on a journey of self-discovery through the Amazon? Did you get bitten by a shark during that fatal family holiday of ‘88? Did you meet somebody inspirational during college? Did you achieve at university? Did you lack any sort of prospect until reading a marketing book turned your life around?

I could go on forever.

Remember- making yourself a celebrity to your customers automatically sparks their interest.

Which is why it’s also a good idea to use other celebrities as part of your marketing strategies…

33% of U.S adults believe celebrities can make a positive difference to whatever it is they’re promoting.


According to a ‘Social Media Week’ study, one celebrity endorsement can spark an instant 4% increase in sales figures.

See what I mean?

Consider these other stats from the study- “In 1984, Nike launched what later became the most successful athlete endorsement campaign in history; the Nike Jordan shoe brand. In 2009, statistics showed that Jordan continued to boost Nike’s bottom line with the Jordan Brand taking 75% of the basketball shoe market, and a 10.8% share of the overall shoe market in the United States”.

If a celebrity is associated with it, it MUST be worth investing in. Harness the power of celebrity endorsements to make your business completely desirable.

Or you could BE the celebrity. That, readers, is the bottom line.

At GKIC, we do love a bit of celebrity profiling. In a previous post I spoke about our headlining speaker at SuperConference, Steve Spurrier. He’ll be taking to the stage with other business celebrities to give you their ‘raw’ exposure, and just what makes their businesses grow.

If you want premium access to the hot trends (and by these I mean super-successful spark-provoking growth hacks) that work for business ROCKSTARS right now, then make sure you grab your ticket… there are just 9 days to go!

Register here <<<

Source: Dan Kennedy

5 Ways to Be Found – Online & In Real Life – Part 2

Last week we discussed the challenges for businesses that need to be found both online and offline. To quickly recap, your business has one or more physical locations that depend on people being able to find you both online and offline. The challenges you face are that customers don’t know you exist, they are unable to engage with you and they can’t physically find you. So how do you ensure your business can be found in all the right places by search engines and people?

Have no fear! As daunting as those challenges can seem, when planned carefully in advance, there are clear paths to success. Here are five simple steps to ensure your business can be found:

  1. Create a database of accurate and consistent business information

The traditional vital pieces of information about your business are name, address and phone (NAP). However, as searchers and search engines become more savvy, additional pieces of data like your website URL, business category and hours of operation are equally important.

The first step in your process to being found is to make sure that inside your organization you have 100% accurate and consistent information about your business. This way no matter where that information goes, you can be sure that consumers are seeing the most accurate information available.

Pro Tip: Validate your street address against a national standard, like the United States Postal Service. Formatting it correctly in the first place can prevent errors down the line with directories that may use different standards from your internal organization.

  1. Clean your presence

Once you have your master set of accurate information, the next step is to find out where your business is already listed online. Gain access to those listings, fix any errors, and enhance the listings with quality images and content. Taking over existing listings is better than just creating new listings for a few reasons:

1) Creating a new listing without addressing older ones can lead to duplicate pages that confuse potential customers and the search engines

2) If anyone is already using the older listings, you want to enable them to keep doing so, but with more accurate information

3) While it may be a small factor, older URLs do tend to have a bigger impact on search rankings than new URLs.

You can find existing listings in a variety of ways. The simplest is to Google your business name and see what comes up. For more detailed analysis and deeper search into quality listings that can impact user behavior, you can use a listings management search tool like Milestone’s NAPtune.

Pro Tip: If your business changed its name or phone number, remember to search for that previous information as well. You don’t want old listings coming back to haunt you or your customers.

  1. Publish new listings in critical data amplifiers

Not all business listings are created equal! Since every customer is unique, you need to make sure your business is represented well in any place users can find you – from search engines, to maps, to mobile apps, to in-car navigation systems. While that could mean having to find and manage thousands of listings, a more efficient way to go about it is to identify the key data amplifiers – the handful of sources that collect business location data and power the rest of the internet.

By focusing on having correct information in these core data amplifiers – like Google My Business (GMB), Facebook, Infogroup, Acxiom, Localeze, Factual, etc – you can be sure that your accurate data is being pushed through a complex set of websites, hitting all of your key customer journey endpoints.

Screenshot of listings being managed by NAPtune

Pro Tip: While data amplifiers are a great way to spread your information exponentially, make sure to also build direct relationships with the directories/apps that your customer base uses most to ensure timely, accurate updates.


Stay tuned for next week’s post which will cover more solutions to the problem of being found online and offline.

If you have additional questions please leave a comment below, visit our website, or email us at [email protected].

Source: Paid Search

Kick Ass With Your Next BIG Idea

So many hats, so little time. Sound familiar?

I get it, we get it.

As a business owner you’re probably ALWAYS on the go, struggling to find five minutes where you can really take a moment, breathe (count to ten…) and focus on your business – let alone learn new skills.

It’s super-important to get fully-immersed in learning new skills and considering new topics. I mean, how else will you make mistakes and learn from them?

How else will you be able to talk tactics, formulate a plan of attack and really get stuck in?

Nobel Laureate Tim Hunt makes a valid point; “if YOU aren’t working pretty hard and totally immersed in the business at hand, somebody somewhere else in the world IS.

You have to beat them to the punch.

If you’re fully-immersed in your topic, your research will be thorough and rich in information, and your commitment will really show when it comes to seeing results.

Not only this, but the more you immerse yourself, the better you’ll get at being productive.

That’s all well and good when you have an idea to run with. But what about actually GETTING these new ideas?

In his book, “A Technique for Producing Ideas”, James Webb Young explains that while the process for producing new ideas is simple enough to explain, “it actually requires the hardest kind of intellectual work to follow.

He also explains that discovering new ideas is not the SOLUTION to finding more of them, but rather the need to mould our minds in the PROCESS of producing new ideas.

You can’t just sit around waiting for inspiration to hit you over the head with a baseball bat.

You need to be actively gathering the information around you, preparing your brain to make connections and gearing it up for a new idea to form.

Once you have a brand new idea, what do you do with it?

I’ve broken an example process down into these four stages:

1. Produce The Idea
2. Note Down The Idea
3. Organize The Idea
4. Put The Idea Into Action

It sounds pretty simple, and sometimes inspiration DOES hit you with a home run, but staying fully-focused will result in a breakthrough idea that, when implemented properly, could unlock a brand new goldmine within your business.

Getting to grips with the process of generating new ideas is crucial to what happens next. There are of course a couple of ways to give your brain a gentle shove into thinking up new strategies:

Drown It

NOT literally. That would definitely NOT be productive!

What I mean is, try overloading your brain with as much information as you can. You’ll find yourself approaching the next idea, and even if it fails at least the creative parts of your mind are on full alert for next time.


Don’t get attached to your ideas. They are not baby animals in spring! They are there to be manipulated, changed, added to, chopped, discarded if need be, all kinds of processes.

By not criticizing your own ideas, you run the risk of missing out on extra opportunities that may pass you by while your attention is elsewhere.

However… if you’re wearing too many hats, you may not be able to commit your time fully to each of these stages.

How many of BIG ideas get pushed to the back of your mind and lost forever because you simply DON’T have time to implement them? Do you plan time each week to simply “think?”

Many successful GKIC members tell me that they start off each morning or end each day simply thinking about their business and asking the question “What am I doing today to drive new business? What am I doing today to close new business? What am I doing today to drive new leads?”

Then on top of a daily check-in with yourself and your business – you can plan to have lunch with yourself while reading your newsletter, a book, or listening to an audio CD that will open your mind to new ideas that can grow your business.

And my favorite way to focus on the business, is to actually get out of the business, away from the day-to-day drama and invest my time and energy into learning new skills, honing my current skills and planning for the future. It’s why I love our F-A-S-T Implementation Bootcamp.

It is designed to give you 2 days immersed in our unique tools and ideas, away from the hustle and bustle of daily life with COMPLETE FOCUS and ZERO interruptions, for two straight days.

You can get all the details here – and join us on May 4-5, 2017 for our next Bootcamp!

Source: Dan Kennedy

Escape The Comfort Zone!

Every business superstar and entrepreneurial expert knows the importance of networking.

Not only can it help towards constructing a jam-packed list full of super-hot leads, but you never know where you’re going to meet your next business partner… or successor, if you’re looking to pass the torch and retire in luxury!

This is the ‘comfort zone’ for a lot of people. For others, not so much. Attending events and mingling with like-minded people can be daunting for those who are less confident, but this is a prime opportunity to really boost your profile both personally AND professionally.

‘Events’ can include a number of different scenarios; from seminars to workshops, to parties, conferences and product launches, they are all ripe with brilliant business minds, all there to meet others and exchange personal and professional experiences.

Take Jimmy Fallon. In just five years he progressed from a mere cast member of Saturday Night Live in 1998 to becoming a fully-fledged host of NBC’s The Tonight Show, with blockbuster appearances in films such as Taxi, Arthur and the Invisibles and The Year Of Getting To Know Us along the way.

How did he do it?

SNL’s producer Marci Klein took a liking to Fallon, and recommended he try and break into the show’s creator, Lorne Michaels’, inner circle at the after-parties. By stepping out of his comfort zone and going fully-loaded into thanking Michaels after every show, Fallon’s mingling efforts eventually paid off and the two struck up a unique friendship, which has helped Fallon throughout his career.

It pays to have friends in high places.

Networking has a number of benefits, some of which I will go on to discuss. It’s all well and good confining yourself to your office and reading up on everything you can to do with being a successful business owner, but that can get kind of lonely, right? Plus, how will you ever know what’s working for others?

For starters, networking helps keep your head in the game when it comes to current business trends. Gathering important information at events that are specifically tailored to your industry can push you strides ahead of your competitors. Sometimes, knowing the current trends but hesitating to act on them can also be rewarding. Knowledge is power! Your competitor may try something and it might fall flat on its face. Then you know what NOT to do.

Looking to expand your team? Is your business growing so rapidly that you need a few more bodies to get the job done? Going to events and getting to know different people is a great way to recruit your next marketing assistant, copywriter or even managerial position, for example. Holding conversations with prospective employees provides you with a golden opportunity to get your needs and team culture across, which in turn gives the recruit a chance to weigh up their ability with regards to your vacancy.

Need referrals? Again, moving around at events and introducing yourself to new people can be rewarding for your business, especially if you come across someone who has a problem that you can solve. Not only may you secure them as your next client, but they might just refer you across to someone else they know with a similar problem. Show me the money!

Now for the big reason. The reason why we at GKIC host events like these, full of knowledge, fun, exclusive activities and fresh tool and strategies…

To learn. Learning is something that should be a continual journey throughout your career. Attending events gives you the opportunity to absorb the insider information being shared with you by motivational speakers, marketing hotshots and business bigwigs… especially if they’re from the same ballpark as you are. What wisdom they impart may be just the key to unlocking a whole new revenue stream within your business.

Every year we put on several key events that are designed to help our members get PREMIUM access to the best words of wisdom in small business marketing today, on the topics that significantly boost sales. This year we not only have Info Summit to look forward to, but also our two upcoming events:

1. F-A-S-T Implementation Bootcamp

So many hats, so little time! If ONLY there was a way to implement your next BIG profit-making idea AWAY from the day-to-day distractions that drag you down!

Look no further. Buckle up and get ready to kick some ass at GKIC’s F-A-S-T Implementation Bootcamp, where you’ll learn shortcuts to success, campaigns and funnels that are proving to get results RIGHT NOW, and above all you’ll discover how to DO rather than just theory. It’s time to TAKE ACTION, for 2 days straight where you can really stay focused.

Check out our FULLY LOADED Bootcamp agenda here.

2. SuperConference 2017

We’re offering you the chance to take part in the crucial learning experience, for three days straight under the same roof as other people just like you. Why not see who you bump into? Maybe you’ll meet someone who has the experience with technology that will fill the gap in your business?

If you’re eager to REALLY boost yourself and push your profile out there further into the depths of business ‘mingling’, then I suggest you consider attending this year’s SuperConference.

Firstly, it’s not called ‘Super’ for nothing.

Secondly, this event is renowned for drastically changing the lives of its attendees, and giving like-minded people the excuse to come together and share everything that’s working for them… and this year, it’s Growth Hacks.

What more could you possibly want?

So take my advice, drop out of that comfort zone and get mingling. People aren’t going to approach you if you stand there at the back looking like a lost soul, are they? Nor will they get talking to you if you DON’T ATTEND.

Get involved and you could make your BIGGEST business breakthrough yet!

Click Here to register <<<

You can’t learn this stuff anywhere else.

Source: Dan Kennedy

5 ways to be found – online & in real life.

Does your business have one or more physical locations that depend on people being able to find you both online and offline? Perhaps you are a hotel, or a bank with many branches, or even a retailer with only two locations. Regardless of size, all businesses that depend on foot traffic to complete a transaction need to enable customers to make the leap from the digital space to the real world. So how do you ensure your business can be found in all the right places by search engines and people?

The Challenges

To do business these days, customers need to find you online first, and then they need to find your physical location. To ensure the customer experience is pleasant, the process must be seamless for the user from end to end. There are three main challenges that can break this process and result in lost customers.

1. Customers don’t know you exist

If they don’t know about you, they can’t buy from you. Consumers often start a purchase process with an “informational search query” – a broad topic to help get an idea of what information exists to solve a need. For local business, these searches frequently involve location words combined with a general purchase category, like “nearby hotels” or “ATMs near me.” When these broad searches happen, you want your business to appear so potential customers know you exist.

Remember, if customers don’t find you directly, they will either find your competitors, or be sent to third-party aggregators (like online travel agencies for hotels, airlines, rental and cars). Thus, at best you miss a chance at revenue and still don’t build a direct customer interaction; at worst, you lose a customer to a competitor.

2. Customers are unable to engage with you

Once potential customers know you exist, they likely want to learn more before giving you their business. There are a variety of sources for information, but being present and active in the ones you can control has a big positive impact both on your presence in local search and in helping people form opinions about your business. You earn trust for your business in a variety of ways, from ensuring your public profiles have rich descriptions and photos, to interacting on social networks and responding to online reviews.

3. Customers can’t physically find you

If you make it through the first two hurdles, congratulations! Customers know who you are and feel reasonably confident that your goods or services will fill their needs. Now they need to call, drive and purchase. Having the wrong phone number, address or business hours on your website or any major directory will quickly turn the customer from ready-to-buy into frustrated-and-going-elsewhere.

Next week. Some solutions.

Source: Paid Search

How To Create a LIFE You Only Dream About

What I’ve got for you:

I’m reading GRANT CARDONE’s book Be Obsessed or Be Average, and I have to tell you it is great!

What It Will Do For YOU:

This exercise will get you completely focused on what you want to do in your life.

How To Create a LIFE You Only Dream About …

In order to create a life you dream about – you need to ask the right questions.

What all know that the right questions lead to the RIGHT ANSWERS.

Here are the right questions (note: I wrote these down while listening to the audio book so they are not verbatim)

What Activity or Game Would You Like to Have?

What life game excites you right now?

What is so exciting that you would do anything to accomplish? i.e. Jump off a building to accomplish or drive through a wall?

What currently bores you?

What is the thing or things YOU have always wanted to do?

What don’t you want to do?

What causes you to forget to eat?

What have you been interested in since childhood?

Big Dreams?


What are you willing to do for NO money?

What are you willing to do for ridiculous money?

What would you like to do for a LOT of money?

If money had nothing to do with your life, what would you do with your time?

What amount of money would give you the security that you believe you need?

What amount of money would give you complete and total financial freedom?

What amount of money would you need to really make a difference in your family’s life?


What is the skill and talent you have that makes you better than anyone?

What are some of your native skills?

What have you always been good at?

What have you always been bad at?

What skills or talents that you had that you are ignoring?

What are terrible at and should ever be doing?

What are you doing that is a complete waste of your time and talent?

In what areas do others think more of you than you do?

What are some skills you need to develop in your life?

Market research

What is a product or service that routinely complain about?
(this is how Uber was founded – complaining about Taxi’s)

Look for the things you routinely complain about …

What is a thing or business idea you routinely have thought of but have not done yet?


What do you want to be remembered for 100 years from now?

What contribution can you make to society that you would be super proud of?

What do you want to make sure others never say about you?

Write down 5 successful people that you admire:

What are those people doing that you admire the most?

What to those you admire have in common with each other? Common Link or Behavior?

What do you have in common with those people?

If you could meet anyone dead or alive and spend time with them who would it be?

Who is the most supportive person in your life today?

Who are constantly reminding you that you are not achieving these things or that you can’t?

Who do you a have in your life that are achieving these things or who help support these dreams.


What makes you feel good? What activity makes you feel amazing?

What gives you a lot of energy?

What bores you and does not make you feel good?

What do you not enjoy or annoys or bothers you?

What are you doing that you later regret?

What bad habits do you need to stop and what do you need to start?

If you were to write a book, what would it be about?

What inspirational lessons could someone draw from your life?

If you knew you couldn’t fail – what would you do?

If you could be known for doing one unbelievable great thing – what would that thing be?

This exercise will get you completely focused on what you want to do in your life.









The post How To Create a LIFE You Only Dream About appeared first on World Class Media.

Source: World Class Media



Imagine cranking out 25 Videos per month and doing this super easily!

Here’s why this is so awesome. Videos are typically thought of as “HARD” but in fact videos are tremendously easy – if you do them all professionally and at the same time.

And video is 99.9% less competitive than any other type pf advertising!

My name is Charles – I’m the CEO of World Class Media, and in today’s FREE TRAINING you will learn WHY:

Register for this FREE Live Training here:

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Register Now For This FREE Training ...

Register Now For This FREE Training …

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Source: World Class Media

How Mobile Marketing Brings Home The Bacon

The global supremacy of mobile marketing is forever increasing. It’s the 21st Century and almost EVERYBODY has access to a cell phone, pretty much twenty-four seven.

Smartphones have taken the world by storm and are now doing the jobs of what used to be high-tech computers, in less than half the time. The real hard evidence is this; SMS alone has 5.4 BILLION active users. For the savvy Mobile Advertiser, that’s a darn huge goldmine!

Mobile Marketing is a first-rate strategy for businesses who want to solidify their customer relationships, easily reach out and generate new leads, thus increasing sales and profit. While emails go out with the same intention, they tend to falter on the urgency front.

SMS messages are immediate, whereas the customer may not have their inbox linked to their cell. In this case, they won’t get the email until much later and could easily just drag it to trash.

Think about it- if you’re out on a business trip, or it’s your day off and you’re kicking back watching TV, if your cell pings you usually check it straight away. Take WhatsApp for example- the app has 900 million active users.

SMS marketing is incredibly adaptable, and can be implemented into almost any campaign. Take Reminders for example. If you’re hosting a Webinar, or you’re pushing people to schedule a call with you, sending them an SMS reminder is a good way to increase show-up rates AND profits.
If you’re dealing with customers who seem to have fallen off the radar, and you’ve been nudging them with unopened emails, an SMS message may just do the trick.
When customers opt-in to receive SMS messages from businesses, this method of marketing pulls in their target audience (those who are the most likely to buy the product or service). Another sure-fire way to skyrocket sales!

Since all the SMS messages going out to customers are instantly delivered, businesses are able to offer spontaneous deals and notify their customers of any sudden changes to usual deals. Some customers may have forgotten about deals available to them, so a bitesize SMS may inspire them to take action.

Here’s a breakdown of how an SMS campaign can work:

Send out an SMS offer that can take them straight to a landing page.

Once the customer has clicked the link in the SMS, a tag is automatically applied in Infusionsoft

If they progress to the purchase stage, another tag is applied and they cease to receive SMS messages.

If they don’t progress to the purchase stage, they can be taken out of the campaign. Still keep their details though- you might want to get them back on the radar.

Mobile Marketing also includes social media. 90% of Facebook’s daily active users get access via the cell phone app.

If you’re promoting your business through Facebook, such as a Podcast that people can subscribe to, why not advertise a reward scheme for your loyal ‘likers’ when they share your post on their own Facebook Timeline?

Seems like a pretty sound way to power-up your marketing strategies.

At GKIC, we love discussing different marketing tips and tricks that are guaranteed business-boosters and direct-response generators. Which is why this year’s SuperConference is one NOT to miss!

This year, “Growth Hacks” are what our hand-picked business rockstars will be discussing with you, including SMS and mobile marketing, plus SO much more.

We’ve got the Glazer-Kennedy combo out in full force, PLUS a load of bonus extras that will make your trip to Orlando simply the best.

So, if you want to supercharge sparks of growth within your business, find out MORE about mobile marketing and other ways to skyrocket your sales, make sure you grab your ticket NOW!

>>> Click Here

We’re about to arm you with PROVEN “outside the box” tools and strategies that are going to let you GROW your business without wasting your money or your time.

I’m serious, there is no other place where can get this stuff. Uninterrupted, under one roof, for just 3 days!

But HURRY… there’s less than 45 days to go AND tickets are selling out fast!

Secure your spot today.

Source: Dan Kennedy

Why We Listen To The “Head Ball Coach”

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If there’s anyone who knows the most about being the winner, it’s Steve Spurrier.

And with it being 50 years this week since Jacksonville’s “Steve Spurrier Day” on March 3 1967, it’s no coincidence that this Hall Of Fame coach is headlining our rockstar cast of stage speakers in April at SuperConference 2017!

We’re super-excited to hear his “motivational manifesto”, prepared to empower every small business and appeal to entrepreneurs across the globe, willing them to rediscover the “winning spirit” and how to think like a champion and peak performer that could ultimately transform their business AND their lives.

But why ELSE do we listen to the Head Ball Coach?

At GKIC, we love a renegade. Spurrier is a renegade. He fought against the tide when it came to the way he spoke to his team, the way he coached and the clothes he wore.

He was a controversial football outlaw who used different leadership methods, so it comes as no surprise that he served as Head Coach of three college and two professional teams, and was also a standout college football player, spending an entire decade playing professionally in the NFL.

There’s a guy who was never picked last for the team…

He graduated from the University of Florida, where he was the Florida Gators’ starting quarterback for three seasons. Famed for winning the Heisman Trophy in his senior season of 1966, he was inducted into the College Football Hall of Fame twenty years later.

On January 1, 1990, Spurrier returned to the University of Florida to become the Gators’ Head Coach. For the next twelve seasons, he led Florida’s program to success, including Florida’s first six Southeastern Conference (SEC) championships and first consensus national championship in 1996.

His wide-open offensive scheme (nicknamed the “Fun ‘n’ Gun”) continued to deliver at Florida, and his squads and individual players set numerous school and conference records.

On October 12, 2015, Spurrier retired as the winningest coach in both Florida and South Carolina history, and has the second most coaching wins in the history of the SEC behind only Bear Bryant.

Home is definitely where the heart is with this victorious super-star; in July 2016 after retirement, he became the ambassador and consultant for the University of Florida’s Athletic Department, returning to his college roots.

Which is why it gives me great pleasure to reiterate this… on Thursday, April 6, Steve Spurrier will be sharing his out-of-the-box traits that allowed him to “do it his way” and still have one of sports history’s all-time great careers… at our very own SuperConference 2017, Growth Hacks LIVE!

But that’s not all…

Our President at GKIC, Nick Loise, actually conducted an interview with our headline speaker about what makes SuperConference so unique, and why it’s super-important to attend. He’s just as excited about it as we are!

I am happy to announce that this interview is now available for you to check out for yourselves…

Spurrier Interview

Source: Dan Kennedy

What is Marketing Optimization? The Answer…

Marketing Optimization – In this article we will show you the basics of Optimization and the art of turning traffic into revenue. Keep reading…

What is Marketing Optimization?

Internet Marketing Optimization

Internet Marketing Optimization

Some people Define Marketing Optimization as simply getting your listing higher in Search Engine Results. However this is extremely Myopic (short-sighted) – Some people think Optimization is driving traffic to your site (also a Myopic Definition).

The truth is Traffic is nothing on your site unless it is reaching the right audience and converting. You could get a million hits on your website without a dollar of profit.

Optimization is much bigger than that. So let’s define what Optimization actually is.

Yes Optimization includes higher search results, and yes it includes driving more traffic to your site. But more than that Optimization is basically Maximizing what you are doing to get the best result – for example – optimization is making twice the Sales in half the time. That is optimization. It is doubling your conversions – getting the right traffic – getting the right clients – getting the MOST with LEAST effort.

Marketing Optimization – How To Turn Traffic into Revenue

There are three main failures web designers and SEO’s make. I call these the three website holes:

  • 1. Irresistible Offer: Does the site adequately capture identities with an irresistible offer?
  • 2. Follow Up: Once you capture leads, do you follow up with an email or sales call? You should at least email all subscribers your new stuff to get them to return to your site regularly.
  • 3. Ask for reviews, shares & referrals: You don’t often get what you don’t ask for. Word of mouth is by far the most powerful of all advertising. Ask for reviews, ask for referrals and ASK for shares.

Four Secrets to Internet Marketing Optimization – SEO Tutorial:

Four rules you must follow to increase your rank and boost your Google Rankings in organic Search results


Simplifying Search Engine Optimization

If you want to conquer Search Engines, there are four main points, or “pillars”, you must follow. These techniques are built on completely honest steps or “white-hat SEO”. Our Philosophy is that shady techniques and weird tricks (known as “Black-hat SEO”) will eventually be found and blocked by Search Engines and those with hard work and true perfection and care will win. Follow all steps in this book and you may dominate your competition quickly and for a long time.

Wordpress Multisite SEO Tips
WordPress Multisite SEO Tips

1. Well Built: (Also known as SEO Architecture) is building your site correctly so that it is easily navigated by a user as well as Search Engines. What if I told you that you can beat many of your competition on correct website architecture, 5 out of 10 sites can be beaten on SEO Architecture alone.

2. Back Links: Think of backlinks as ‘votes’. Similar to politics – Search Engines consider sites by the amount of other websites that ‘vote’ or link-back to your site. It used to be sheer number of votes would rank your site – however, as Search Engines became smarter – it now depends on the trust (relevancy) and rank of the sites that link to your site – called ‘Google Page Rank’ the higher the trust of the sites and the more relevant they are to you – the higher your site will be ranked.

3. Site Content: Readable – unique content is becoming more important than ever on every page. This is where keywords come in. What is your public looking for? How can people find you? What words are you using? If you were a visitor arriving at your site, how would you find what you are looking for? Would you consider recommending this site to others? Search Engines are looking for good content that is relevant to what searchers are looking for. Do people stay on your site or do they bounce off of it.

4. Site Age: This is a hard one to fake and for that reason it is an important point of Search Engine Rank. The longer you keep your website the more stable it seems and the more unlikely it is to disappear. There are other signals that you can’t fake as well: like the number of years you own that domain for (two or more is recommended). What other sites are on the same server and their trust.

SEO Web Design

When developing an SEO Web Design Strategy, you should include these important facts:

Speed Test Website

Question: How long does it take for your website to load?

Answer: The number of opportunities to fail will be directly proportionate to the length of the runway.

Computer Speed Test

Did you know that 17% of the Internet’s traffic is now done on a Mobile Phone.

You should regulary test your website to see how long it takes to load on a mobile phone. The faster you can get you site to load the better.

How Many Clicks To Conversion?

Click Depth: How many clicks to arrive at the desired page? Ideal = 3 or less.

Note: Improving website speed also improves Search Engine ranking.

Share this Image On Your SitePlease include attribution to World Class Media with this graphic.Marketing Optimization Info Graphic

Internet Marketing Optimization Infographic

Internet Marketing Optimization Info-graphic thanks to http://strangeloopnetworks.com



Do you know of any other major points that help increase your marketing optimization?



The post What is Marketing Optimization? The Answer… appeared first on World Class Media.

Source: World Class Media

Amazing Social Media Marketing Questionnaire to Get Ideal Clients

I am giving you an amazing Social Media Marketing Questionnaire – which will help you locate and target your ideal clients online and offline (and via Social Media). You may use it for free, all that I ask in exchange is that you share it by clicking those cute share-able buttons beside this post. Enjoy!

Social Media Marketing Questionnaire

Social Media Marketing Questionnaire

Social Media Marketing Questionnaire:

How To Get Your Ideal Clientele With Minimal Effort.

Estimated Time: 1 Hour
The very first step is to decide what the ideal scene is for your business – you have to picture the IDEAL SCENE of your business as a vivid picture in your mind and then compare the ideal scene to the existing scene.

How would you like to feel? Would there be a stress-free abundance?

This is not a long process – I just want you to establish one goal – all we need is one goal! To get it your existing scene to ideal – what would that be:

Write down the ideal scene for your company or business.
Really get the mind-set of exactly what you want to achieve so that is does not waiver or falter. “You have to aim for the Stars to get to the top of the Palm Tree”.

Now, write down the existing scene.
You need a clear picture of what is missing – or what is not happening in your current business.

Now, compare the two outlines and note those differences.
When comparing the existing business to your ideal business – it makes it easy to determine what the biggest problem is – and what the immediate goals should be to bring the picture closer to ideal.

Create a “Unique Selling Proposition”
A.K.A. “Slogan”, “Elevator Speech”, “Mantra”, “Motto”, etc.

List out 5 reasons why your product or service is of better value:
You should know and really believe that your product is better and that you would be doing a disservice to your clients if you let them use another vendor who is going to either treat them worse – or cheat them out of their money. You need to know that you are doing your client a huge favor by ensuring they are taken care of – if you are not helping them out correctly – who will?

Summarize all five of those points into one short statement: i.e. “Hot Fresh Pizza Delivered in
30 Minutes of less”:

Make a clear decisive statement for your customers so they understand why you are the superior person to go with when considering your competition. This is also known as the “Elevator Speech” where you can tell people exactly what you do in one sentence.

Domino Pizza – created this “Unique Selling Proposition” a long time ago and it made them millions. Another example is Fed Ex – “When It Absolutely, Positively has to arrive overnight” or some such statement. This resonated with people and Fed Ex is where it is today because of this.

Determine Your Ideal Prospects


Estimated Time: 1 Hour


Who is your ideal customer?


Your Ideal prospect is a type customer that you would like to have many more of (perhaps hundreds more of). Consider your current clients right now, which one of them is ideal? If you have no ideal clients – let’s name who they should be. Here are some questions to help isolate a list:


Write down the answers to these questions – so you know what direction to take:

List who are your current ideal prospects? The ideal prospects are the customers you would like to have hundreds more of.

In order to get the ideal clients – you have to focus on the ideal client and their needs. You have to “Step Into Their Shoes”

What benefit (or benefits) does your ideal prospect want-and-need?

What can you provide that your ideal prospect is looking for in terms of solutions.

What do your competitors provide? What do they do better than you and worse than you?

Check your biggest competitors to see what they are providing – in a way that delivers this need.

What do you provide? What things are better or worse than your competitor(s)?

Compare yourself to your competitors – what can you provide that makes you much better than the competition?

What is the ideal prospect’s biggest problem that is not being met? How could you help him solve it?
You need to clearly understand your client. Know him almost better than you know yourself. Out of all of the problems – what would you say is the biggest?

What are your goals? (Examples: More money, more free time, more control, to be able to sell your business in 5 years, to be able to have the business run itself, etc.)

Really step into the shoes of your ideal prospect – once you have really assumed the “Role” of your ideal client – do the following exercise: Write down generally what you think your ideal client is most likely doing from dusk till dawn.


























If you still don’t know what their day looks like – ask an ideal client.
You should be getting a clear idea of exactly the needs and lifestyle of your client. Isn’t this awesome. It gets better:

Step Three: Find Out Where To Promote To Your Ideal Client:

Estimated Time: 1 Hour

Write down the Demographics of your ideal prospect:

• Age
• Buying preferences (retail – upscale or discount, direct mail magazines, phone, etc.)
• Educational background
• Ethnic group
• Financial worth
• Gender
• Geographic region
• Hobbies
• Income
• Marital status
• Membership in associations or groups
• Neighborhood
• Other
• Political views
• Position
• Religion
• Subscriptions to magazines, cable or newspapers
• Type automobile
• Type business
• Type investments (home owner, savings account, stocks, bonds, etc.)
• Vacations


Now go through the ideal clients Day and Demographics and figure out the best places to meet – talk to your ideal clients and brainstorm 5 ways to contact your clients:

You want to create some great ideas that your competition are not doing in order to start contacting these clients with the vital services that they need.

Write down who can refer these types of prospects to you:


For each of the following groups include both existing and former. For example, you would consider existing and former vendors, customers, employees, competitors, etc. Or you could consider combinations such as former employees of competitors.


• Association members (Fraternal, social, industry, charity, or interest based.)
• Church members
• Competitors
• Customers
• Employees
• Governmental regulatory agencies
• Leaders or celebrities who your prospects admire, respect and/or trust.
• Magazines editors, writers for publications.
• Neighbors and friends
• Other businesses and professionals who your prospects trust in your area.
• Other businesses and professionals who your prospects trust outside your area.
• Prospects
• Prospects who did not convert
• Relatives
• Special interest groups (Cigars, travel, music, whale watching, etc.)
• Vendor
• Who do the prospects do business with before, during and after the prospect does business with you: In other words, who has the customers you want


Step Four: Start to immediately start getting referrals from current clients and vendors:


Using the list that you created in the earlier steps – create a list of people to contact – by any means possible get their Email – Phone or Address (Preferably all three).

The bigger the list, the better.


Of course, it must be relevant names to your business and contacts. This is where you should be looking to build a large, ever-growing email list, and so continue to build that list as the years go on. Note: Be sure that all emails sent have the option at the bottom to stop receiving your emails.


CREATE A KILLER LIST (You most likely have a great list already…)

Add all current and past clients to your email list. Go through all records, billing statements, receipts, emails, business cards, etc. Unless they are dead or ill-willed, add all names and emails to your list.

Now add all vendors, past and present. They want you to succeed as they have a vested interest in you staying in business and being profitable.

Add any followers from your social media sites (LinkedIn, Twitter, Facebook.); import their email data over to your email list.

Add anyone that has ever inquired about your services, but has yet to do business with you.

Website visitors. Add an opt-in box and/or a pop-up to your website to capture their identity. Offer something, such as a free consultation, white paper or subscription to a newsletter as an enticement for their email.

Add the emails of any members of any groups that you belong to, such as the local chamber, Rotary, BNI etc.

If you have purchased any legal email lists, add these names.

Friends & Family. Yes, they should receive your emails as well. This is a great source of word-of-mouth.

Now start adding the emails of hose that you meet at trade shows, community events, seminars, etc. Follow up and remind them that you exist.

Create a custom email to your current clients – an email to your current customers, explaining that it’s a privilege for someone to be your customer.

Most people get it wrong. They beg for customers. A great way to get referral business that we’ve developed is to write a letter to your current customers, explaining that it’s a privilege for someone to be your customer.


Example Email


Dear [Client].

I just wanted to say that I enjoy doing business with you more than any other clients I work with – and I realized that you associate with other amazing people, like yourself – friends and vendors who mirror your values and qualities.

I’m writing as a service to alert you to the fact that my consulting practice is getting extremely full, and I’ll only be able to accept maybe a dozen or so more businesses.

You obviously know the exact people I prefer working with that you’d like to extend to them the opportunity of referring your valued and trusted associates to you.

I would prefer your referrals to any other source of customers or clients.

For example: We helped [insert another client’s name] tremendously since they started with us [specifics – Help the customer or client see a clear picture of who in their lives could benefit most effectively, and naturally, from your services or products.]

In fact you may know several businesses just like this…[Show them what that person or entity would be doing or buying right now—so that the picture is vivid]

But before I accept new people from the outside, I want to alert you, because if you would like to refer any of your associates or friends to me, I’ll give you first priority. I ask only that you don’t dally.

Give me a call and register their names so I’ll know how many spaces I should reserve for you. I appreciate your business.



CEO World Class Media

The post Amazing Social Media Marketing Questionnaire to Get Ideal Clients appeared first on World Class Media.

Source: World Class Media

I’m Sorry Shape Layers! I love you!

I must confess… I was never a big fan of shape layers… we just didn’t get along. I was used to using masks but suddenly (around AE CS3) the same mask tool began creating Red vector shapes.

At first, they seemed cool enough but after accidentally adding shape layers to my comps, instead of masks, I lashed out! I even made a few jokes at the expense of them. It was wrong and I apologize

Since working on a few space movies, I really took the time to learn the tools better and began to realize how cool and powerful they are.

There are some extremely cool things that can be done with layering and ways to randomize path position with a wiggle settings and other cool things that would be impossible to do with masks.

I’m nearly finished with with an unrelated tutorial (See below) but I’m looking forward to incorporating some interesting tips about shape layer creation!

Refining this Technique! I plan on making plenty of crappy tutorials but this next one is gonna be alright!

A post shared by Video Copilot (@andrewkramer) on Feb 10, 2017 at 2:36am PST

Source: Video Copilot

Milestone CMS Delivers Record 30% Average Revenue Growth And 300% Average Group Booking Increases For Its Customers.

Santa Clara, CA – February 14, 2017 – Milestone announced another banner year for its customers as they achieved record results by leveraging Milestone’s unique value as both a software developer and a design and digital marketing agency. New web sites on Milestone’s Content Management System consistently experience a 25% to 40% growth in revenue. Hotels and resorts like the Tan-Tar-A Resort in Osage Beach, Missouri, for example, achieved year-over-year revenue growth in high double digits, over 57% with an increase in group bookings of 300%.

Milestone achieved these exceptional results by leveraging our unique combination of in-house developed technology, award-winning design, and omni-channel digital marketing strategies. In 2016, Milestone customers enjoyed a series of technological “world’s firsts”:

  1. The world’s first CMS system for hospitality designed to build and deploy native AMP pages, leading to exceptional mobile performance and visibility.
  2. The worlds’ most robust CMS system designed to benefit from voice search technology, Milestone’s CMS system supports over 70 hospitality-specific schema-tags.
  3. Access to the world’s first Content Management System for the hospitality industry fully capable of developing ADA conforming pages and of automatically flagging ADA conformity issues on pages.
  4. Exclusive access to Milestone Analytics, the first analytics system for hospitality that allows hotels to measure engagement across all channels through the customer journey, providing a complete investment picture that allows hotels to maximize ROI.


“2016 was another record year for Milestone,” said Anil Aggarwal, Milestone CEO, “as we head into 2017 we are very cognizant of the looming threat from AirBnB and OTAs to our customer base. We continue to provide the best mix of technology, strategy and exceptional design to our customers,” continued Mr. Aggarwal. By the year 2020 comScore is predicting that over 50% of search will be powered by voice. To stay ahead of the huge leaps in artificial intelligence, voice search, and machine learning, Milestone’s in-house developed technology will keep hotels ahead of these rapidly changing conditions that threaten to put the market out of reach for all but the largest players.

Hoteliers interested in getting more out of their marketing investment can meet with Milestone at the upcoming HSMAI Digital Marketing Strategy Conference in New York, as well as download the Tan-Tar-A case study at: http://info.milestoneinternet.com/acton/media/22640/tan-tar-a-resorts.

About Milestone

Milestone is a leading provider of digital marketing software and services for hospitality, retail and finance. We provide a full range of solutions including website and mobile design, content creation, SEO, analytics and competitive intelligence. Our state-of-the-art technology and solutions drive revenue and ROI for clients across the globe. Over 2,000 companies world-wide do business with Milestone, including leading hotel chains, major retailers and financial services companies. Milestone has garnered over 300 awards and a reputation for blending outstanding design with advanced technological capabilities. Milestone is one of Silicon Valley Business Journal’s fastest growing companies and is an Inc. 5000 company.

Source: Paid Search

How To Create “Endless Chains” of Referrals

The other day I ran across an article that offered advice for Valentine’s gifts. The author started by saying that most gifts come up short—either hollow or too cheesy. The article also talked about what husbands really wanted.

Before your mind goes off wandering in places it needn’t, it’s the same thing that is at the core of every business. It’s what we want from every client, customer or patient and it’s what you must strive to get from them to be a leader in your field with more business than you can handle.

I’ll reveal what it is shortly, but first I want to issue a challenge to you.

A challenge that has the power to transform your marketing, prospecting and presentations…and ultimately your business.

The challenge is based on something called “The Endless Chain of Referrals.” I first heard about it from Paul J. Meyer, a famously successful insurance company developer, who went on to create the Success Motivation Institute (SMI) who for decades have been a leading force in sales and success training and publishing.

Paul’s premise is that you never need to be without a good prospect as long as you have just one client, unless you are inept at trust.

In other words, every client should beget another.

I made this challenging concept a major part of my own business approach. In my own professional practice, I have over an 85% repeat/reoccurring patronage factor and nearly as high a referral rate.

2 million dollar clients (in fees and royalties) have been brought to me by other clients—not just told about me—brought to me.

This reveals how effective I am at creating and managing trust.

When a client brings a business peer of theirs to me, they know that person will be risking $100,000 or more on my advice and work-product, and if that person has an unsatisfactory experience, the client who brought him will hear about it. Endlessly.

This is a critical fact few marketers grasp. There is risk in referring. Even more risk in hand-delivering clients to you. Greater risk than there is in doing business with you.

The trust hurdle becomes increasingly more difficult as prospects ascend from buying from you to referring clients to bringing clients to you. In other words, it’s easier for a client to trust you enough to make a purchase from you, but it takes a higher level of trust in you for a client to refer someone to you through word of mouth. And yet an even higher level of trust for them to actually bring clients to you.

So my challenge to you is to look at your true statistics. How many “endless chains” do you have?

Building endless chains of referrals can transform your business. A copywriter I know was in the early stages of building her business. She received a call from a potentially career-turning-point prospect. We’re talking about the kind of client that makes you seem like an overnight success to onlookers and would easily add six figures to her bottom line, if not more.

The potential client told the copywriter that she had spoken to several business associates about who they used for copywriting projects. She proceeded to list an impressive list of well-known marketers in the copywriting and marketing world then she said, “But the recommendation I received for you was by far the best, so I called you first.”

That copywriter knew something about creating trust.

Acquiring new business is one of the toughest challenges businesses face. Asking the question “Where can I find clients?” is the wrong question to ask. The right question is “How can I construct a business persona and life so that clients seek me out, with trust in place in advance?” (In No B.S. Trust-Based Marketing, I discuss the ways to demonstrate trustworthiness to clients and offer a master checklist of trust triggers.)

Building chains of endless referrals brings you more and better clients to your door and helps you attract only those people who are interested in what you are selling. You must have trust in place to do this.

And by the way, if you haven’t figured it out yet, the article I mentioned at the beginning suggested that what husbands really want is for you to trust him.

If you do not have clients bringing you good clients, customers, or patients, a number of which repeatedly bring you new ones, and endless chains of referrals emanating from clients, you won’t like this, but you are failing.

There’s something wrong. You are creating only enough trust to get customers, but you are NOT creating enough trust to multiply those customers. Don’t BS yourself. Statistics are reality. If they are harsh reality, do something about them.


Source: Dan Kennedy

Common Productivity Drain Holes And How To Avoid Them

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This is a continuation of last week’s blog The Value Of Being An Extremist. This week we’ll be focusing on the most common things that can drain your productivity and what you can do about that.

Common Productivity Drain Holes

  • Doing the wrong work
  • Poor priorities, ranking, organisation
  • Not know where the money actually comes from
  • Some things should not be done. Some things should not be done now
  • Others’ urgencies VS. your agenda

Failure Environments (VS. Success Environments)

  • Workplace VS. Social Club
  • Temptations
  • Absence of needed resources
  • Not conducive to efficiency or effectiveness

Here’s your most common productivity drain holes. Number one doing the wrong work altogether. A lot of people don’t know where their money comes from so they’re doing low money work. It’s surprising how many people don’t know where the money is in their business. They may have opinions, they have ideas, but they do not have facts. And that means more often than not they are doing the wrong work.

I start asking math questions. How many calls? How much is it costing us to generate a call? What is each call coming into the office costing you? That’s simple math, ad budget, PR budget, everything you’re spending out there in the marketplace divided by the number of calls you get– now we know how much each call cost. My next question is conversion percentage. How many of these calls get converted to appointments? Which obviously tells us how much it cost to get an appointment. And then how many appointments turn into clients?

Which gets us to cost per sale, which is where we want to get. What’s your call-to-appointment success rate? What are we doing about the people we don’t book appointments with? Now there’s the big opportunity.

Second big productivity suck, your environments. For me it’s donuts. Candidly, like anything else, if I made that my life’s work, and dedicated all my mental and emotional resources to creating disinterest in or aversion to donuts I know how to do that. And I know the NLP stuff, I know the pressure points stuff, I know the visualization stuff, but here’s a truth for all of you: no matter how much willpower and self-discipline and motivation you have, there is a cap. You’ve only got so much and what you choose to spread it around on and use it on ought to be important. For me this is too difficult a hill to climb, it will suck up too much of those resources, and take them away from more important things so it’s easier just not to put myself in a Dunkin’ Donuts. It’s easier for me to just try and stay out of the environment. I just try not to go where they are right in front of me.

Your environments are full of temptations; everybody has their own problem with this. For you it might be your iPhone, for me it’s donuts. You’ve got to know what it is, you’ve got to be in a place that is conducive to what it is that you want to accomplish.

There are now resources for your internet addiction. I’m serious. There is a thing now called Rescue Time, which is an online time management tool which you can pre-engineer to nudge you back to work. When it catches you at YouTube, you can tell it only let me be at YouTube for three minutes and then shock my testicles. That’s actually how it ought to be read in my personal opinion, but it doesn’t to that. It just shuts down YouTube and beeps at you or something. Or you can block the internet altogether for a pre-set period of time so you can manage to actually work on your computer without running around the internet.

Common Productivity Drain Holes

  • Poor, undisciplined work habits
  • Lack of preparation
  • Too often starting from scratch & blank state
  • Disrupted rhythm (VS. clumping like activities together)
  • No-appointment access
  • Unscheduled work activities

No rules & no training for those who you interact with

  • Reluctance to making demands on others… to be perceived as tyrannical, arrogant, unreasonable – reluctance to be criticized
  • Tolerance for Time Vampires
  • Inability to say No or “This is UNACCEPTABLE”
  • Standards, procedures, process (VS. random or situational)
  • Incompetent and/or ineffective people around you
  • Emotionally needy people around you

Three, poor undisciplined work habits. Lack of preparation, all sorts of people show up unprepared. They get on the phone unprepared. They go to meetings unprepared. They go to conferences unprepared. Who am I trying to meet? Go to their website or their Facebook site, get their picture so I can find them when I’m in a big crowd.

I have more, but these are my three basic schedules. I have an official calendar that we let people see. We don’t let the whole world see it, but we let people I work with see. I have weekly to-do list, monthly and daily and most importantly stuff that’s assigned to a date with start and stop times. Stop time real important. Most people have a start time for a call, but they don’t have an end time for a call. They have a start time for somebody coming in their office to meet with them, but they don’t have a stop time for somebody coming in their office to meet with them. And then the daily script, here’s how the day is going to go hour by hour by hour, minute by minute by minute by minute. If I’m doing copy writing today and I’m doing a sales letter for you and I’ve allocated 9 to 11 for it, it has to be because something else is scheduled to start at 11:01.

Common Productivity Drain Holes

  • Cheap & penny-wise, pound-foolish; unwilling to buy time – Insufficient value of your time
  • Mental & Physical fatigue and burn-out – The sense of slogging through mud because you are slogging through mud
  • Staying stuck VS. Swift Sword – Unproductive SITUATIONS rarely improve/usually get worse – the willingness to EXIT is essential

We’ll finish with some cool rules for you.

Best Extreme Measures I Know

  • Schedule and script your daily activities
  • Minimize discretionary time
  • Play to your strengths
  • Immunity to criticism
  • Reputation for intolerance for being screwed with

Best Extensions of Productivity

  • Replace manual labour every way you can
  • Multiplication
  • Replacement
  • Leverage of …
  • Well-chosen and properly prepared prospects (Role of superior marketing)
  • Avoid one-and-dones

Here’s my approach, the three biggest things to extreme productivity. Number one if I’m going to go to work, by God I’m going to work. I want to use every minute, I want to squeeze every drop of juice I can squeeze out of it. I’ve done it at everything I’ve ever done. Speaking engagement? Man, if I’m going to go speak I’m going to scheme. What can I do before that engagement to make it as productive as possible? What am I going to do during it? What am I going to do after it? Can I squeeze in a meeting with somebody else? Scheme, scheme, scheme, scheme, scheme.

The script is, everything by appointment with yourself. Lunch break, there’s a timeframe for that on my daily scripts. There’s a start, there’s a stop. And then there’s another thing starting. Tight time allotments.

Source: Dan Kennedy

Fake/Incorrect Listings Threaten Local Businesses

There has been much buzz in recent days about the spread of fake news and its impact. But fake news stories aren’t the only type of false information being spread around the internet; the truth is that the spread of malicious, false information is becoming increasingly common and it comes in many forms. A recent article on searchengineland.com lists out a few of the top fake information threats, one of which is the very real issue of fake local listings for brick and mortar businesses. Local listings is a subject very near and dear to us here at Milestone, so we decided to go into detail about the issue because these fake listings can have a very real impact on your bottom line.

Creating a business listing on Google is quick and easy, and unfortunately there’s not much in the way to prevent the creation of false business listings. This ability has become the crux of scams run by call centers, typically located abroad. These call centers create fake locations for bogus businesses on Google Maps, and they offer services such as locksmithing, carpet cleaning, etc. The call centers then employ unskilled workers to perform these tasks that would otherwise be done by more appropriately trained professionals representing actual business locations in the area, all while charging premium prices. People in need of a services close to their location will reach out to these deceptive listings without thinking twice, which is why the home repair/service market is heavily affected by this scam. The end result is that customers are overcharged for third-rate work, and legitimate local businesses suffer from the lost patronage. While crackdowns on these scams can be swift, unfortunately it’s equally quick to create new fake listings and revive the operation

But this type of scam isn’t the only problem plaguing business listings. Duplicate and incorrect listings can be just as harmful. Your business’ UNAP (URL, name, address, and phone number) is recorded and stored in many places across the web, and there are many ways that incorrect UNAP information can be attributed to your business. With so many different listings, It’s nearly impossible to pin down the exact source of false information. Erroneous changes could be coming from changes made by someone from within your organization, an agency you’re working with, and even customers have the ability to contribute information that may be incorrect. All of this will be detrimental to your overall performance, as customers and search engines alike tend to trust businesses with more consistent information. This is why it’s essential that your business listings are constantly monitored.

If you have any questions about managing your local listings please reach out to us, we offer software and services that can help you avoid these issues.

Source: Paid Search

What Matters In Search This Year [Webinar Recap]

The Milestone team presented an educational webinar, What Matters In Search this Year, to highlight the latest digital trends as we kick off 2017. Your strategy this year is all about understanding your customer’s world, what motivates them, and what gets them to want to interact with you. Focusing on omnichannel; removing internal barriers to make sure that people inside your organization or across the organizations that work for you are working towards a common goal. And don’t forget that 2017 is the year that mobile is no longer the future… mobile is the present, and it should be the very first thing you think of, when you think of interacting with your clients. This Webinar highlights these topics and more, as illustrated by some of Milestone’s top experts in digital marketing. You can’t afford to miss it.

Thank you to Benu Aggarwal and Walter Paliska who hosted the webinar and everyone who joined!

Source: Paid Search

The Value Of Being An Extremist

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We’re going to talk about the process of extreme improvement of productivity. The first thing I would say about it is that we mostly talk about it as being a time management issue. But is this right?

About Ambition

People are less productive than they could be because:

Bad methodology – 10%
Insufficient motivation – 70%
Insufficient pressure – 20%

…but when discussing this, we go to “time management” and focus 90% of the discussion on 10% of the problem.

Truth be told, it’s mostly not a time management problem, it’s mostly an insufficient motivation problem. It’s mostly not sufficient drive, determination, and reason. My original mentor said the number one reason there aren’t more millionaires in America is because most people haven’t come up with enough reasons to do what’s necessary to be a millionaire. Same things are true with being productive.

Most people are just not sufficiently motivated to do everything that’s necessary to be super productive.

This is from Harvey Firestone’s 1926 autobiography titled Men in Rubber, which had a much different connotation in 1926 than it would now. Here’s a couple of things that are significant. The first story is: I was on the hunt day and night for men to buy our stock. It was no easy matter to sell stock in a company that had no assets except on a patent on which it was losing money. For years I never saw a man with money without turning over in my mind how I could transfer some of his money into our stock.

What he’s just described is specific ambition. That was Harvey Firestone every minute of every day. If extreme productivity is your ambition, that’s how you have to approach that too. You’re on the hunt night and day; you’re trying to control every single minute, every interruption, every person, every everything.

Second then, part of the game plan is self-awareness. Tyson used to have two people whose job was to follow him around all the time; walk behind him and say, “You’re the man Mike, you’re the man.” This goes a long way to explaining Tyson’s current financial position. What would be more useful is having someone walk around behind you all the time with a baseball bat and every time you were acting in a way grossly incongruent with your stated goals, just haul off and whack you.

We’re not going to do that as a practical matter, so we’ve got to do it to ourselves mentally. And we have to do it on a real-time basis, not a retrospective basis. The time to determine whether or not your behavior is congruent with your stated ambitions is not at the end of the week, not at the end of the month, not at the end of the calendar quarter, not in December—it’s real time minute by minute, hour by hour, day by day. What you can’t measure you won’t be able to manage. We have to have measurement benchmarks of our productivity and of our congruent behavior.

Again, if you want an extreme result you’ve got to go to the extreme. You’ve got to be very aware of leverage, value, use of time. Like on the dress thing, today if you were going to meet with somebody who might be worth a million dollars to you, would you look like you are? No, no, of course not. You might run into the guy in the checkout line in Wal-Mart that’s going to be worth a million bucks to you and you can’t be looking like you’ve been working on your car, that doesn’t work.

The Value of Being An Extremist

  • You cannot have extreme productivity without taking extreme measures.
  • Those who most ardently advocate “tolerance” need your tolerance.
  • Extreme Productivity can bring with it Zero Tolerance for unproductive activity

The other awareness is what you are permitting to happen around you, with you, it’s getting in your way, and kill it. If you aren’t willing to defend your productivity violently, if necessary, what exactly are you willing to defend? Somebody is screwing up your productivity, how tolerant of that are you? First of all, how aware of it are you? Then, secondly, how tolerant are you of it? I will suggest to you that there is a direct correlation between high income and low tolerance for anything that is screwing up one’s productivity; something they are doing to themselves or something other people are doing to them.

Third, very specific decisions over how you are going to control these things. What you do, where you do it, if you do it, who you do it with, and how you do it. Most importantly here is “the who.”

I want to make it very clear the very first thing on your job list is to facilitate my maximum productivity at my best mental attitude so I can be productive. That’s your job. That’s who you want around you and there is no neutral, spouse, staff, friend, there ain’t no neutral, they’re either helping or they’re hurting.

When you talk about going home and getting to work and making things happen, there’s eight specific types of actions. One is immediate. That’s start. General Schwarzkopf, who I was on programs with for quite some time in his leadership talk, he always said it’s better to get started in the wrong direction than it is not to get started. Because we can fix the direction, we can’t fix the not starting. And he’s right about that. One of my premises is I’ve got four or five things as a result of my being here that I want to do. I know that the best odds of them ever getting done is if I start something having to do with them immediately, immediately. No matter how ill prepared you may be to follow through, start matters.

So Carville says the best time to plant an oak tree was 25 years ago, the second best time is now. That’s true of everything. The best time, if you can’t do it last week, which you couldn’t because you didn’t, so the next best time is now. There is enormous power to starting.

Second is visible. Puts you on the spot and conveys certain things to others so visible actions matter from two directions.

Third, renegade millionaire principle “simultaneous, not sequential” and you really ought to watch yourself on this. It’s hard not to slip back because you’ve been conditioned since birth that everything ought to be sequential: step one, step two, step three. A then B, and walk before you run, first grade, second grade, third grade, blue badge before you get red badge, etc. You’ve been conditioned since birth to do everything sequentially. There’s two problems with that. One, that’s not how high performers and rich people do anything. If you’re trying to get extreme results that’s not what they did; they run around and make all kinds of messes and start 500 things at the same time, that’s what they do. They live in perpetual controlled purposeful chaos, that’s how they live. Secondly, the problem with sequential behavior is that in many cases nobody ever completes the sequence. Financially here’s what everybody thinks, here’s how all poor people think about money; they think I’ve got to get a job, then I’ve got to get my basic stuff taken care of, I’ve got to buy a house, I’ve got to get some furniture, I’ve got to have some appliances, etc. If I’m making enough money to take care of rent, car payment, movies, beer, stuff I’ve got to do, my iPhone, my cable TV, which all of that adds up to 30 bucks here, 30 bucks there, before you know it you’re a trillion dollars in deficit. They’ve got to get all that taken care of—then if I’m making enough money, I’ll start saving some money. When I’ve saved up enough money to make it worthwhile, I’ll start worrying about investing the money. They never get there doing it that way. Never, never—in part because nobody ever has any money left over. Nobody ever has any time left over, either. And if you’ve got any lying around, time or money, that you have left over, that you’re not doing anything with, somebody will take it.

So simultaneous, not sequential. Massive, not dinky. You put a lot of stuff in motion all at the same time with urgency.

Everybody understands that they perform more under urgency. I’ve always been amused in pro football at the two-minute drill. These guys haven’t been able to move the ball for two hours past the fifty and all of a sudden, even with no possibility of winning the game, in the two-minute drill they come down and screw up the spread and I lose a thousand dollars. How come nobody plays the two-minute drill every two minutes?

Congruent– is your behavior congruent with your stated specific ambition? Synergistic, so we’re looking for leverage. How can we make the same piece of work do more than one thing? How can we make the same relationship do more than one thing? How many ways can you get productive benefit out of each act? Out of each conversation? Out of each relationship?

From here the next thing you’ll want to consider are the most common points that drain your productivity, and how to avoid them. But don’t worry I won’t leave it all down to you, come back here next week for the second part of this series on Extreme Productivity where I’ll talk you through drain points and how to avoid them!

Source: Dan Kennedy

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