How to Find a Good Wedding Videographer

The internet is likely the best way to find a good wedding videographer. Using search engines you can type in key search phrases that will bring up videographers in the geographic area you are interest in. Once you are on a videographer’s web site you can often view sample videos. Sometimes these videos are fairly long to watch, so you may want to skip through the videos and check out the quality of the content. Remember that many of these videos are streaming from a compressed version of the actual video. So the actual video should be higher quality. The main idea is to watch for the style of the wedding video. Also on the website you may be able to find out more about the videographer under an “about us” type page. This is a good way to get to know a little bit about a wedding videographer before you contact them to schedule their services. The good thing about the web is that you can visit many wedding video sites in a very short period of time.

Another good way to find a good videographer for a wedding video is to visit some local wedding vendors. Most of the times wedding vendors who offer services will have a packet of other vendors they recommend. They often do it as a service to their clients and may not even be earn monetarily from these packets. Many of these vendors have met many wedding videographers or worked with many videographers. They are a good source to ask because they will recommend a videographer from first hand experience.

Ask your photographer. Many times photographers will have a videographer they will recommend. The two wedding services are tied together in many ways. The videographer will work closely with the photographer during the wedding day, so they usually get to know each other fairly well. Also a photographer will be able to recognize a good videographer better than most other people. Even if you receive a recommendation you should still visit the videographer’s website and view their sample videos.

Wedding facilities or resorts will often host weddings several times a week. They have many videographers come through their facility. They usually gain relationships with the best videographers and may even offer package deals including the wedding videographer and other videos. Also if the wedding facility is recommending a videographer you can be assured that the videographer is familiar with the facility as they have obviously probably shot video there before.

These are a few of the best ways to find a good videographer. Regardless of the way you decide to find a videographer, make sure you view their sample videos. This will give you a clear idea of what to expect in a video. Many Phoenix wedding videographers won’t publish their prices on the web. Prices can be seasonal and may adjust for weekdays or weekends. The easiest way is to ask the videographer to send you their current price sheets and they will be happy to oblige. Once you find the right videographer, the rest is up to you.

Find an expert in wedding videography for your special day at http://www.memoriesputtomusic.com.

Author: Juhlin Youlien
Article Source: EzineArticles.com
Provided by: Guest blogger

Five Tips for Displaying Numbers During a PowerPoint Presentation

When you are presenting financial results on a PowerPoint slide, do not overwhelm your audience by displaying too many numbers on a slide. Use the power of your numbers to support your conclusion. Do not make the mistake of thinking that “the numbers will speak for themselves.” They do not!. Numbers need to be analyzed and explained. Do not allow your numbers-filled slide deck to overshadow you, the presenter.

Your audience came to listen to you. They came to hear your opinions and conclusions. They came to see the trends that you have discovered during your analysis. Use the power of your numbers strategically during your presentation. Reveal your numbers point by point on your slides as you direct discussion of the meaning of the numbers. If you display too many numbers on a slide you risk boring your audience and putting them into a mind numbing coma. By discussing the meaning of the numbers you will engage your audience. Don’t dump blocks of numbers on to the screen Bring your numbers to life; give them meaning. Animate your charts to liven up your presentation!

Here are five tips to help you to effectively present numbers during your presentation:

  1. Create a Relevant Handout. Your handouts need to include more than just the “four slides to a page” format that many speakers use. Your handout should contain relevant facts and links to helpful resources. Your slide show is not your presentation, nor should it be your handout.
  2. Use the Notes Page in PowerPoint to Create Your Handout. As you create your slides, develop the habit of using the “Notes View” in PowerPoint for listing your sources and your background notes. Then you can “polish” your notes and distribute them as your handout.
  3. Communicate Trends with Graphics on Your Slides. Notice that I said “graphics.” In addition to using charts, you can use tables to compare options or use SmartArt diagrams and other shapes to illustrate concepts. When you do use numbers, display only the significant numbers, You can put the details in your handout. Consider your audience. Don’t force them to squint and strain their eyesight.
  4. Use the Appropriate Chart Type on Your Slide. Understand the purpose of each chart type: Use a Column Chart to show comparisons – usually over time moving from Left to Right. Bar Charts are not Column Charts turned on their side. Use a Bar Chart to show results in a “Top to Bottom” order. Pie Charts display the parts that make up 100 percent of the category. Line Charts help us to see the trends in the numbers. When you use a chart, be careful to only display “significant” numbers. For example, limit your pie slices to four categories: The top three numbers and then collect all of the other numbers into the fourth slice.
  5. Animate Your Charts to Direct the Discussion. When appropriate, apply Custom Animation to your Chart Slides in PowerPoint. With animation, you can introduce one series or category at a time. This will help your audience to see the correlations in your numbers and to compare one category of numbers with another. Used effectively, chart animations will engage your audience in the discussion and this will lead to improved comprehension of the subject matter that you are presenting.

If you would like to learn how to apply custom animation to a chart in PowerPoint, here is a link to a video demonstration of this technique:

http://www.thecompanyrocks.com/how-to-display-numbers-during-a-powerpoint-presentation/

Always remember that when you are in the front of the room, you are the presentation. Design your presentation so that the numbers that you display enhance the quality and value of your presentation. Do not allow the numbers to become the presentation. If you do, then your host will seriously question why it was necessary to hire you to deliver the presentation. Use the numbers strategically during your presentation. Do not overpower your audience with number upon number. Guide the discussion of the meaning of the numbers and you will display your professionalism and your mastery of the numbers. Then, you will be invited back to speak to your audience. They will remember you and welcome you back.

Danny Rocks is the Catalyst for The Company Rocks – http://www.thecompanyrocks.com – Danny is a speaker, a trainer, an author and a consultant. Danny focuses on helping clients to improve their business communications skills. He is the author of the DVD, “The 50 Best Tips for PowerPoint 2007.”

Author: Danny Rocks
Article Source: EzineArticles.com

Viral Marketing – 3 Little SEO Mistakes Causing Gaping Holes in ROI

How would you like to know three little mistakes that could be causing you up to 500% less Revenue and Conversions on Your Website? Well in this article I will paint a perfect picture for you and provide you with the Solutions to these invisible website holes.

Aha! It is the invisible holes that are the hardest to see – because they do not draw any attention to themselves – but I will make them clear as daylight. (Keep reading)

Viral Marketing Hole 300x187 Viral Marketing   3 Little SEO Mistakes Causing Gaping Holes in ROI

Viral-Marketing-Tips

Viral Marketing Black Hole #1 – “Failure To Capture Identities”

Ahhh the wisest SEO’s among us know that Traffic without conversion is worthless. Let me take it a step further – You could be getting millions of visits without making a dime – or getting one phone call. Sometimes you see websites that are just Gibberish and Keywords strewn that make no sense – they seem like they are written in another language. That is not SEO – that is a joke. A junk site that is SEO optimized is just junk site with more traffic – and they may click – but they won’t stay for long…

What’s the Solution: A good article – with a great call to action – or a pop-up with great products. Especially a important download that your public would actually want. Give away great FREE Stuff – and all your visitors need to give in exchange is their identity – if your site and download are good enough – people will not mind giving their information.

Viral Marketing – Clients Should Be Jumping on Your Boat! (More After This Video)

Viral Marketing Black Hole #2 – “Failure To Follow Up”

Viral Marketing Hole 1 300x225 Viral Marketing   3 Little SEO Mistakes Causing Gaping Holes in ROI

Viral-Marketing-Hole-1

Say you did capture their identity? Ahhh but here comes the second invisible Black Hole. Many visitors may not be ready for your product yet – or maybe they are waiting for that huge check that is in the mail. But they came – they saw – and they left. You got their address – but then what? Are you following up? Are you continuing to interest them in your services. A major survey done showed that the amount of follow-up needed to close a deal has increased dramatically – sometimes it can take 18 repeat messages to finally get someone to buy. Are you going the distance?

The Solution: An automatic email campaign to keep them interested in your product – or a Newsletter at the very least. But something to continually remind them of what they are missing by not working with you – and continually grab their attention.

Viral Marketing Gaping Hole #3 – “Post Purchase or Conversion Follow-up” AKA Referral Marketing

Let us hypothetically say that you are doing number 1 (Capturing The Identity Adequately) and number 2 (Following Up Efficiently). Well – are you getting referrals? Specifically – are you asking your pleased clients to tell others? Are you asking them to leave reviews?

Once upon a time, it used to be – Had you seen a good post-card or good “looking” item on TV or heard it on the Radio – you might have bought it. This is no longer the case. Some engineers at Google found that the Internet introduced a whole new Pillar or Column in the Universal Buying cycle – People are actually investigating the Truth on a given item before they buy. These engineers wrote a book – called ZMOT or (The Zero Moment of Truth) which discusses this new step in the buying cycle.

Viral Marketing Hole 2 300x187 Viral Marketing   3 Little SEO Mistakes Causing Gaping Holes in ROI

Viral Marketing Black Hole

The Solution? Simple! Just ask. Just send a follow-up email – or call asking satisfied, happy clients to leave reviews or tell their friends. Additionally – make it really easy for people to share their good experiences. That my friend, is how you kick off viral products…

Hey, how about sharing this article with your friends? (See I asked)

Best of Luck,

Charles

Charles Verhoeff Viral Marketing   3 Little SEO Mistakes Causing Gaping Holes in ROI

 

 

Charles Verhoeff + is World Class Media’s Founder, but people call him Charlie.
Here is his full Bio: Charles Verhoeff. Charles Lives in Los Angeles, CA and is also the CEO of World Class Media

facebook Viral Marketing   3 Little SEO Mistakes Causing Gaping Holes in ROI twitter Viral Marketing   3 Little SEO Mistakes Causing Gaping Holes in ROI linkedin Viral Marketing   3 Little SEO Mistakes Causing Gaping Holes in ROI google plus Viral Marketing   3 Little SEO Mistakes Causing Gaping Holes in ROI youtube Viral Marketing   3 Little SEO Mistakes Causing Gaping Holes in ROI

Business Marketing Clarified

What is Business Marketing?

Business marketing can also be business-to-business marketing, or B2B marketing, for short. It helps businesses grow or stay relevant in today’s market. It is essential to growing your business and staying successful.

Business Marketing is the practice of private and commercial businesses taken to facilitate the sale of their products or services to other companies or organizations. This can be the process of developing a customer prospect or inspiring a person to buy.

It is the promotion and sale of products and services to businesses rather than to the public.

It is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations.

Business-Marketing-Secrets
Business-Marketing-Secrets

Viral Marketing Data – What You Should Know

What Makes Videos Viral?

Remarkable. The Remarkable-ness is crucial in the rise of successful viral marketing – small changes in the environment lead to huge results, and people are much more sensitive to environment. The timing and context of the campaign launch must be right.

Video marketing is a hot trend right now. Between social networking and the power of YouTube, viral video marketing has taken the Internet by cyber storm. The strategy behind viral marketing is “word-of-mouth.” People pass the video to other people and the message/content spreads quickly.

Social Media Strategy
Social Media Strategy

Although there is no secret sauce – Understanding that if you manufacture a “viral-esque” video – your percentage is WAY higher than an average boring video. Keep reading:

The emergence of “viral marketing,” as an approach to sales, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, metrics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context.

Fortunately, it is possible for companies to benefit from the insights of viral marketing while avoiding its most serious pitfalls. We propose an approach called big-seed marketing, which combines viral-marketing tools with old-fashioned mass media in a way that yields far more predictable results than “purely” viral approaches like word-of-mouth marketing.

Only messages that are both memorable and sufficiently interesting to be passed on to others have the potential to spur a viral marketing phenomenon. Making a message more memorable and interesting or simply more infectious, is often not a matter of major changes but minor adjustments.

Then it’s just a matter of raising awareness about your event. You should use a variety of ad venues, including social media, viral marketing and press releases.

Viral Marketing
Viral Marketing

Event Marketing – Defined

Let’s discuss event marketing is the promotion of an event: promotional activities involving an event such as a sporting or social event, designed to bring a product to the attention of the public.

There is a whole new buying-step in the over-all buying process these days – and several Google Engineers actually wrote a book called “ZMOT” or the “Zero Moment of Truth” – Besides the funk name – ZMOT refers to the new buying cycle of people to look up the Truth on products – reviews or “ratings” before they buy products. This search for truth has circumvented many of the past “workable” infomercials and advertising cycles – so they just don’t work so well anymore.

Event Social Media Marketing
Event Social Media Marketing

Event Marketing and Social Media

Event Marketing has Changed. Social Media Marketing plays one of the most important parts of Event Marketing. Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social media is now a routine part of how many people connect with each other and the world. Rest assured, social media isn’t just for college kids or geeks. Social media is changing the way we work, offering a new model to engage with customers, colleagues, and the world at large. We believe this kind of interaction can help you to build stronger, more successful business relationships.

Social media is word-of-mouth marketing online. It increases patient loyalty and is a powerful tool for acquiring new clients. Social media is no longer a new subject. While there may still be some skeptics, social media has been embraced as an important business tool. Social media is still a shiny object to many people – companies still come at it with a focus on the shiny object rather than on what they really need. In that context, asking “why” is critical to improving your odds of success.

Social media is important partly because it can help you present a human face to human buyers of your product or service to help you sell MORE of your product or service. Social media is changing customer loyalty programs also by identifying problems through monitoring what people are saying about their brands. They also join the conversation to show that they are listening, to clear up miscommunications, or to add clarifications.

This is a great info-graphic shared by www.hubspot.com:

2012-Event-Marketing-Info-Graphic
2012-Event-Marketing-Info-Graphic

There is a whole new step in the over-all

Viral Marketing Defined

Viral Marketing Defined
Viral Marketing Defined

What Exactly Is Viral Marketing?

Viral marketing is a strategy used by advertisers to spread the word and increase awareness about a product by infiltrating social networking sites. Spreading the word in much the same way a computer virus spreads throughout the software on your computer, viral marketing is designed to create a buzz about a specific product that spreads throughout the social network from one user to another. It is very effective, as a single message has the potential to be seen by thousands to millions of people. These days – people spend more time on social networking sites than any other activity online.

Effective Viral Marketing

Viral marketing is obviously the wave of the future. The internet is causing people to rethink the way they do business. Viral Marketing is different than Word of Mouth marketing; viral seems like it involves more than just talking about the QUALITY of a product. It requires a “Kick-off” It involves some sort of promotion, and the “talking” is usually about that promotion. Viral marketing is more effective than traditional Marketing since the recommendations come from people who are alike and trust each other. By traditional marketing the recommendations come through official channels, (TV and Radio) & the consumer knows that the ads are paid-for.

Viral Marketing is based on effects studied in the social sciences, particularly Social Media Marketing and the most effective types of promotion on the different channels – for instance Facebook and Linkedin can have a much different method for attaining the best result. It is all about emotions.The goal of a viral marketer is to create “buzz” about a product or idea, so that the idea spreads widely. Viral marketing is a marketing method by which content is passed by word of mouth from one person to the other. The content may support the company’s brand , or simply generate the coveted buzz or excitement among customers. Our Viral marketing is the new business buzz phrase for replicated promotion of products and services. This marketing technique capitalizes on social networks and by-word-of-mouth publicity to increase brand awareness.

Social Media Outlets Secrets – How To Use Social Media For Business

In this Article we will discuss three of my favorite ways to get Clients.

Perhaps – you may not believe it – but you can actually increase your Clients by at least 30% – here’s how (keep reading).

What are the best Social Media Management Tools?

Facebook, Twitter, LinkedIn and YouTube are household names, and lacking a presence on these social media giants is no longer an option. Our team has years of experience working on social media campaigns large and small.

What if you were getting clients through all of these sources?

social-media-infographic
social-media-infographic

Facebook: How To Use Social Media for Business

Facebook remains the largest Social Media site. It has grown Internationally without competition.

Facebook hosts more than 7 million apps + more than 20 million apps are downloaded every day. Only about 25 percent of Facebook users live in North America with 70 languages being used around the world. The Facebook team have again moved the goalposts with regards to design. This time the affected area relates to Facebook Business pages.Consider using Facebook to make a professional hub for your business.

Advertising

Advertisers can tap into that knowledge base and hyper-target customers. Leads you get from Facebook can be extremely qualified and inexpensive if you know how to reach the right people. Advertising does very little to bring in business. Email marketing isn’t doing too well either.

Twitter: Social Media Management Tools for Businesses

Twitter is designed for the busy online-user whose reading style is to quickly browse. With an artfully crafted 2-3 sentence update, your followers will always know what’s new with your business and any promotions you are running. Twitter can provide you and your business with an immediate link to the world, putting you in front of potential customers who may never have known about you before. Less people walk down the high street or pick up the Yellow Pages now; and more people use the internet and social media to find what they want. Twitter is changing the meaning of quick-communication. Well, not only in personal communication but also in business communication, Twitter has managed to gain a massive following of users.

Tip: Update your tweets daily.

Linkedin: Social Media Management Tools for Businesses

LinkedIn is a social networking site that concentrates on the professional side of its members. It is a business oriented network site that allows its users to be professional and interactive with each other. LinkedIn has a treasure of data not just about people, but how people are making their money and what industries they are working in and how they connect to each other.

LinkedIn is business network and is considered as the world’s largest with more than 100 million members and still growing. This website provides its users with instant connection with trusted contacts. LinkedIn IS a powerful tool. It has helped me network with new and old colleagues and even assisted me with finding new customers.

Consider regularly adding every one of your clients to your Linkedin network – and regularly update them on activities your company is taking…

Let me show you how we increase our leads through Social Media: Check out this video.

Best Social Media Campaigns Online? Have You Any Of These Symptoms?

Event Social Media Marketing
Event Social Media Marketing

You are probably a little frustrated at the different media channels these days – you may be asking yourself “Does Any Marketing Work?” (Examine this info-graphic). It used to be soooo simple: Print, TV and Radio three main ways to increase your traffic. Nowadays so many people have DVR’s and TiVo’s so they fast forward through commercials, many people have Satellite Radio so they don’t hear commercials – and let’s not even mention Print and magazines. Now there are so many slivers to the pie – Google Adwords, G+, Facebook, Twitter, Linkedin, Pinterest on and on. Every company has to adapt.

Good NEWS is – I’m going to tell you what does work. Our company has been very successful and I’m going to tell you my four secrets to making your marketing work these days as well as let you in on what I did to increase my own clientele over 200% in three months.

I have worked on many of the Top Websites – with Millions of visitors per week. For example: Best Buy increased their conversions over 30% by a special type of coding on their website.

Here’s my strategy on how to use modern channels to grow your business. And let me show you what I think is the best Social Media Campaign out there. (After this video).

Best Social Media Campaign Online:

Our Strategy

This is our four-step approach:

1. Maximize what already exists.

  • 70 point inspection to get each site set-up with proper code and the proper structure implemented for best results.
  • Crawl each of the sites so that all pages are corrected for SEO purposes this includes: correct Titles, Descriptions, Meta data – all based on keywords on every page.
  • Establish software that will collect, organize and respond to each lead uniting all websites and funneling them to one person to respond and close them.

There are only three ways to grow business on the Internet:

– Increase your number of Clients.
– Increase size of transactions by Clients.
– Increase the frequency of transactions by Clients.

2. Internet Geometric Growth (10%x10%x10%… etc.).

  • Get Social Media buttons added to each of the sites.
  • Get Social Media accounts set up on 30 different social networks.
  • Get an article posted every day to each site automatically.
  • Get all staff to +1, Like on FB, Tweet and “Pintrest” each article every day.
  • Create a NEWS site that pushes users to top News and Information on the site.

3. Incorporate the successful actions of others outside your industry:

  • Referral program to focus on the proper public and correct industry leaders.
  • Figure out how to implement top 93 successful referral systems online using the staff, public and the public’s connections.

4. Every product can have referral systems under it – every product can have it’s own geometric growth. And that is how you make things go “Viral”.

Note: Don’t put your eggs in one basket! – You should have multiple ways to get new leads in – incase one of them gets changed or altered or stopped – you still have 29 other ways to get leads in.

  • Each of these products that you can also produce can also be broken down into sub categories and our secret sauce applied to each product or sub product you want to focus on.
  • Work out Geometric growth on each sub-product.

Press Release Link Building

NEWSWIRE reports that If you have a Press Release with over 300 words of Text, Video, Info-graphic and a download – you are likely to get a 78% increase in views and that could mean 78% more clients.

Note: You Tube is the second largest search engine (gets more searches than Bing and Yahoo combined). Not many SEO firms do video, image editing, Info-Graphics and syndication. In fact, I know of no SEO firms that offer these services.

Online Leads Strategy: Improving Website Best-practices to increase “Natural Searches” as well as Pay Per Click improvement – Increase Search Engine Rank Using Press Releases, Articles, Videos, Images and Social Media – while at the same time building excellent high quality links to drive high-quality traffic.

I’ll Bet 90% Of Your Business Comes From “Word Of Mouth”:

Don’t Forget An Offline Leads Strategy: In addition to Online Marketing – We have a secret sauce – We will help you discover the secret that lies hidden in your existing and past public and contacts using World Class Media’s confidential social media marketing program – we will at the same time increase leads through other channels – including past clients, multiple referral sources and creating an effective word of mouth system for attaining new clients.

This is what we recommend: 1. We will optimize your website to get every page to ideal . 2. We will help create (press-release – 1 a week) and blog articles every day including videos, images and info-graphics (note: content may be an issue). We will place the videos on four or more top video networks, including YouTube and your own Video Blog. We will “syndicate” or “blast out” these videos & articles and reach thousands of people. This would all be based on keyword research done on our end.

Best Social Media Campaign Online
Best Social Media Campaign Online

Now beat that.

 

Social Media Campaigns – Secrets Of Success

What are the four MUSTS for every Social Media Campaign?

Keep reading…

Does your Social media campaign work as hard as you do? For most businesses on fixed Social media campaign budgets – a Social media campaign has to pull its weight.

Even some of the country’s largest Social media advertisers who once ran campaign call-to-actions for the sake of product branding alone now focus their efforts on Advertising that produces a measurable ROI. As we teeter on the brink of a recession – a Social media campaign must be a workhorse not a show pony. And its first duty is to support sales.

Social Media Campaigns
Social Media Campaigns

The Secrets Of Successful Social Media Campaigns

Successful Social media campaigns have several essential elements in common. To turn prospects into customers – your Social media campaign call-to-actions must do four vital things:

1. Every Social media campaign must Stimulate a response.

Every Social media campaign Logo – image and call-to-action must direct a customer to do something – for example: visit your social media campaign or contact you by phone. But it’s not enough simply to tell your prospects what to do – you must give them some excellent reasons to do it. A great Social media campaign advertisement – for example – starts with a benefit-rich headline – it states the benefit in the opening sentence – and explains the call-to-action with features–specifying how the advertiser will deliver these benefits. Along the way – the Social media campaign call-to-action differentiates the advertiser from other companies offering similar products or services. And the call-to-action culminates in a strong call-to-action that tells potential customers how to take advantage of the benefit or offer.

2. Every Social media campaign must Open minds.

Your Social media campaign call-to-action must open minds: Scientists have discovered that our minds ‘perk up’ to new information. We practically prick up our ears when something new is presented to us. That explains why – as consumers – we’re always looking for the latest and greatest versions of goods and services. What is the latest wrinkle presented by your call-to-action campaign? Good call-to-actions provide prospects with small ‘a-ha’ moments – when they realize there’s something different–a unique product bundle – another layer of beneficial services – or a revolutionary new concept–that you offer and no one else does. Whether triggered by your company’s point of differentiation or simply a special offer – this ‘a-ha moment’ should open minds to the unique benefits of buying from you.

3. A Social media campaign must Engage the right people.

In this age of enormous Social media campaign clutter & the bombardment with Social media campaign messages in every environment – your call-to-actions must have immediate appeal to your targeted prospects. In fact – a prospect who’s exposed to your Social media campaign should instantly think – “This is what I need.” Like a heat-seeking missile – your call-to-action should single out your best prospects – and “speak” to them in their vernacular–including any buzzwords. And visually – whether in print or on TV – the call-to-action helps if your prospects can also see themselves represented in your ads. Look beyond their age – gender – economic status and other basic demographic information – and put yourself in their shoes to think as they do. Then create an call-to-action campaign to which your prospects can easily relate. Place the call-to-action in the right context as well – by Social media campaign in the media your prospects look to for information on what you market.

4. A social media campaign must Ring true.

Most consumers can spot a phony social media campaign a mile away. What’s more – they’re often likely to disbelieve Social media campaign claims – even when they’re true. That’s why it’s essential to make all your Social media campaign claims credible – and substantiate them where necessary. Avoid too much hyperbole – as the call-to-action often fails to ring true. And create a campaign that integrates a combination of media to direct interested prospects to a deeper story. Online Social media campaign Magazines – for example – is one of the best tools for piquing interest and sending prospects to social media campaigns where they can find more in-depth information – from industry affiliations – company background & testimonials to copies of press coverage. Create call-to-actions with integrity that are supported by in-depth information – and you’ll successfully propel your prospects toward a sale.

 

What Is Social Marketing? + Check Out This Info-graphic

What Is Social Marketing?

Social Marketing is defined as getting your name or company products known and talked about by others.

You see, before the Internet – there were only three REAL mediums for Marketing… TV, PRINT and RADIO – how simple was that?

Some Google Engineers wrote a very eye opening report about the “ZMOT” or (The Zero Moment Of Truth) – What this basically means is that there is a whole new “research” step added to the buying cycle – where people will no longer (or rarely) just buy items off the TV – most people will actually research items on the Internet BEFORE THEY BUY. Thus your website must cater to the Zero Moment Of Truth and look good to consumers. (Also called Reputation Management).

Today it looks more like this:

Social Marketing Info Graphic
History of Social Marketing Info-Graphic

History of Social Marketing

Every Business has to go through a change every five years or so – or at least notice how the public and the field have changed. If you have not taken the Internet into consideration, be ready to be blown away by your competition… The future Internet Hurricane could make the past look like a cool breeze.

So how does one take the steps necessary to grow in these different times: easy – “Exponential GROWTH” – by focusing on every channel.

It works like this: If you take each sliver above and grew you business in each one by 10% – i.e. grew your Facebook leads by 10% – grew your Twitter leads by 10% and grew each of the other sources here by 10% you would have exponential growth – we are talking about 10-20-30% on up. That is how we do it at World Class Media – we are a one stop shop for Social Media Marketing.

Here is a little 2 minute video about how we do it…

Local SEO – How Google+ (plus) Local+Places Just Got 1000X Smarter!

SEO - Google+ Plus Places
SEO - Google+ Plus Places

I’m going to show you how to boost your Google Plus Local Listings – (Keep Reading – all the way at the bottom).

Google officially launched their Google Plus Local – and will be retiring their famed “Google Places” pages.

We all heard that Google purchased Zagat. For over a year we were anticipating the integration with Zagat. Well it has finally come to fruition!

Google+ (Plus) Local Pages Replaces Google Places

In an effort to consolidate what works: Google has replaced Google Local Pages with their new Google+Local.

Check It out:

See reviews from your friends

“Discover great places through reviews and photos from people in your Circles. Just add your friends, family and experts you trust to get great local recommendations in Search, Maps and Google+.”

Decide with Zagat

“Make smart decisions with Zagat’s summaries of user reviews and its expressive scoring system that helps you make a decision based on Food, Service, Decor and Price.”

Review your favorite places

“Love the food but hate the service? Love the chicken but hate the pasta? Google+ Local makes it easy to share your opinions and photos as expressively as you can in real life.”

Google+ Local Pages SEO – How To Optimize Your Site For Google Plus:

In this article I am going to show you how re-enforcing your Google Local Listings with a GEO sitemap & a KML file can cause a great increase in your SEO results.

Google Plus SEO – What’s a KML File?

What is a KML File? KML Stands for Keyhole Markup Language. An XML based file that expresses geographic annotation and visualization for earth viewing software such as Google Earth. GEO Sitemaps are sitemaps that Google Uses to determine all of the locations of your business.

Boost Your Google Places SEO with Maps and KML Files!

Google+ Local Listings

I’ll give you a step by step tutorial after this video (keep reading)
This is a summary from a great article: KML for SEO – The definitive guide by Martijn Beijk:

Most of you are using the Google Local Business Center. And some of you are using the bulk-upload feature. If not – and you are a business owner you should really start using it. Sign up here.

There are several ways to increase your business visibility in the Google maps search engines.
But the Local Business Center is the way to claim your business listing within the Google maps search engine & one thing you’ll know for sure – that this does drive traffic to your website.

The idea of this tutorial is to explain how to get your business data to Google in a fast & efficient – but different way by using KML. This guide is targeted at small businesses who have used the bulk-upload feature before – but from the examples shown you can get an idea for individual listings as well.

Google Plus Local SEO – How To Do It

In a great article by Mike Ramsey called “Local Search Recipe: Making KML Files Are a Piece of Cake” He says:

“Last month I shared one of my favorite recipes on tracking local search data with Google Analytics for wordpress. This month I figured that one of the most uncovered and “uncooked” areas in local search marketing is KML data and the use of Geo Sitemaps. So – I decided to put together a guide to help anyone who is struggling to understand how KML/GeoSitemap + local is a win- win….win.

Approximate Bake Time:

10 minutes

Ingredients

1 verified Google Webmaster Account

1 FTP uploader application

1 computer (Mac preferred. PC’s tend to get sticky unless sprayed with Pam)

*½ glass of beverage

*2 slices of Dairy Queen Ice Cream Cake.

*Optional ingredients for optimal experience.

Background

First – it is important to understand what a few of these new words mean….

KML– Key Hole Markup Language (kml) is a file format used to display geographic data in an Earth browser – such as Google Maps and Bing Maps as well. You can create KML files to pinpoint locations – add image overlays – & expose rich data in new ways. KML is an international standard maintained by the Open Geospatial Consortium – Inc. (OGC).

Directions

1. Go to http://www.geositemapgenerator.com/input and create your Sitemap and Geo Places File.

2. Upload it to your website.

3. In Google Webmaster Tools, tell Google where to find the new files. Viola! You have some extra boost to your Places pages!

Google+ Plus Local SEO Info Graphic

Best,

Charles

 

Social Media Dashboard Tools

In this article I will talk about some of the best Social media Dashboard Tools as well as how to use Social Media in the Corporate World.

Social Media Dashboard Tools
Social Media Dashboard Tools

One of my favorite Social Network’s for Corporate Accounts is LinkedIn.

LinkedIn allows the members to stay in connection with the latest company news, products, services, business opportunities and job openings. Mostly companies use LinkedIn for promoting new products and establishing their brand. LinkedIn Answers Topic Feeds – LinkedIn has an “Answers” feature where people ask and answer questions in a number of categories. You can subscribe to feeds in the topic areas that interest you to see what people are discussing about in that topic area.

Social Media Dashboard Tools:

We help monitor Social Media and Track it. Monitoring isn’t limited to your organizational name either. You’ll be able to search for any search terms that may be important to your organization. Monitor all forms of social media, including over 150 million blogs, social networking sites, forums, opinion sites, top video- and image-sharing sites and more. Right from your desktop.

Social media tools play an important role in business development, and product and brand promotion. Social Media tools make your social media management efforts for your business efficient and effective. Our Social Media tool integrates the best social media tools, social media marketing tools, and social media management tools into one social media software package. Let me tell you about Klout – after this Info-graphic (keep reading)

Social-Media-Dashboard-Tools
Social-Media-Dashboard-Tools

For corporate accounts I would recommend our services – for an individual – I recommend Klout:

Dashboard Tools for Social Media – What’s Klout?

Klout has emerged as a leader in Social influence tracking – but is it effective?

Klout is the standard for influence. Over 5,000 applications and partners use Klout data to display Klout Scores, prioritize based on Score or topics, and segment users. Klout is not an “opt-in” service, but individuals who register at Klout can ensure that all of their social networks are accessed and therefore evaluated in their Klout scores. Klout also builds profiles of individuals who are connected to those who do register at Klout. Klout is a tool that measures social influence across the web. The higher the Klout score, the higher the social influence.

Klout is a great way to benchmark how effective someone really is. Klout is a marketplace of influence. It attempts to summarize what subjects a person has influence in, or is interested in, across Twitter, Facebook, LinkedIn, and other social networks . Klout is headed in good direction, but for the time being, they aren’t good reference for “influence”.

True Reach and Amplification:

True Reach is the size of your engaged audience and is based on those of your followers and friends who actively listen and react to your messages. Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100. True Reach aims to answer the question of whose audience is really engaged, and who just followed a bunch of spam accounts. Klout actually eliminates inactive and spam accounts from their algorithm and looks at how the rest of your audience reacts to content that you share in your Twitter and Facebook feeds.

Social Media Marketing Consultant – Does Your Guy Do This?

Social Media Marketing Consultants - Viral Content
Social Media Marketing Consultants
Social media marketing consulting is becoming an increasingly popular tool for businesses to cost effectively increase the online visibility and brand awareness of their business. Having a business plan including the major social networks of Facebook, Twitter, LinkedIn and blogging software is a MUST. With the increasing trends towards the localisation of social networks, with new local platforms coming online every week, it has become more important to create a Social Media Strategy with a specialist.

What Do Social Media Marketing Consultants Do?

Our Social Media Marketing Consultants specialize in building your brand, loyalty, customer base and much more. World Class Media offers highly customized social media marketing management services that help companies of all sizes with their ongoing social media marketing needs.

For Example:

First of all, you must post content every day: the # chances of going viral increases dramatically – the more posts you have daily.

PR Newswire reports that a study of releases on their wire service shows that:

  • Adding a photo or an image increases views of the release by 14%.
  • Adding a video gives you a 28% increase in views.
  • Make that an image and a video and you’ll get a 48% boost in views.
  • Go all the way and put in a photo, a video, a graphic and a download and you’ll see a 78% jump in the number of views!

Okay so if I add a VIDEO, IMAGE + INFOGRAPHIC and a DOWNLOAD – I’ll get 78% MORE VIEWS? I’m sure they have to be good quality. But yeah, that is
what the survey said… (Keep reading after this info-graphic)

Social-Media-Marketing-Consultants
Social-Media-Marketing-Consultants

Social Media Marketing Consultant – Video

Videos can show when a product can be used as well as how to use it. These can also include testimonials as other followers can comment on the product pages for others to see. Video marketing is one of the best and effective tools used for marketing or promoting the businesses or products.

Listening and monitoring for insights also helps guide the way a brand engages its audience in the social world. Social media optimization through social marketing and sharing can create dialogue, leading to buzz, encouraging a query on a search engine, and ultimately resulting in a sales. Listening is probably the most unique aspect of a social media/content marketing plan.

Social Media Marketing Agency

Social Media Marketing Agency
Social Media Marketing Agency

What does our Social Media Marketing Agency Do?

We post daily viral content and syndicate to over 30 Social Networks daily.

Did you know that having a video, image, info-graphic and over 300 words of text can improve your Press Release views up to 78%?

Does Your Social Media Marketing Agency Do Video?

Here’s a cool infographic on how viral videos travel through social media channels from the fine folks at Mashable.

They recommend you keep your video marketing clips short, focus your resources on Facebook and make them appeal to the young, technologically savvy people who like to share exceptional video content with their friends.

Like this:

Social Media Marketing Agency
Social Media Marketing Agency

We do it all – Info-graphics, Video Marketing, Daily Blogging, Syndicating content and Press Releases.

SEO Marketing Companies – What We Do

An SEO marketing company helps to increase a site’s ranking and visibility. Through Keyword Analysis, linking, tracking the search results and other unique techniques, an SEO expert helps the webpage to get considerable exposure and gather traffic. But selecting a professional SEO company is necessary.

SEO Marketing Companies
SEO Marketing Companies

So how do you choose the right SEO Marketing Company?

Our SEO Marketing Company can assist your business and organization with optimizing your content and making sure you keep a consistent profile across the many directories that exist. In essence this will lead to greater search engine visibility for your business or organization.

Our Marketing Company has a simple process. We work with web developers and traditional advertising and marketing firms to enhance SEO content and coding in the site build out or in most cases taking existing websites that don’t rank well and executing SEO marketing strategies through rewriting web site content, code and linking architecture to better rank for SEO (search engine optimization).

Our Marketing Company is a Google Adwords Certified Partner . We are a results oriented search engine marketing and PPC management agency. Many companies can run search marketing and PPC accounts; however we can also do content and info-graphics as well as display and even offline marketing. Our motto is – why only sell the “nut” when you can provide the bolt and entire engine as well.

95% of all clicks occur on the first page of Google.

We at World Class Media use a comprehensive approach to deliver results in terms of increased traffic through organic search results of search engines and Social Networking Websites so we can make sure your website places on the right websites, blogs, forums, home-pages, directories and links pages. Our organic SEO services are executed in a way that search engine crawlers align with web pages and place your website higher in the search engines.

If you need any assistance feel free to contact us.

How Best Buy Increased Conversions 30%+ (infographic)

What if I told you that you could get up to 30% more traffic by using a special code on your pages? This code ties directly into Google’s new Knowledge Graph. Aha! Keep reading…

Google Knowledge Graph
Google Knowledge Graph

Google’s Knowledge Graph – How Google Got 1000Xs Smarter!

You may not know this – but Google changed their algorithm again in a major way with what is called “Knowledge Graph – in Google’s own words: “The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.”

Did you know that the three major Search Engines actually conspired to make a whole new way of describing what you are talking about? In fact – more than discussions they invented a whole new way of writing code so that Search Engines could understand what you are talking about. In fact, they even dedicated a whole site to it: This is called “Schema.org“.

What does this have to do with Google’s new Knowledge Graph Algorithm? Let me show you:

Knowledge Graph – Although this change is rolling out, Google launched a new Algorithm aimed at narrowing the “Thing” you are looking for.

For example, Google has a hard time understanding if you are searching for “Tiger” – if you mean the person: “Tiger Woods” or “Tigers In The Woods”.

If you type in “White House” are you looking for a picture of a “White House” or do you mean “The White House” (Residence of the president of the United States).

If you type “Kings” are you talking about Royalty or are you talking about the Hockey Team?

This is a differentiation that Google has struggled with for a while. In fact there have been several discussions and meeting and resolutions between Search Engines – to be even more specific – a whole new code was developed between the three major Search Engines – actually three new codes were developed and they are all supported by Google, Yahoo and Bing.

The three main types of code or “mark-up” are called: RDFA, Microformat and Microdata.

Micro what? This is all very confusing – what does this have to do with increasing traffic?

RDFA – The Results – Case Study:

I would recommend using RDFA – why? Because it is the most widely accepted type of code.

In fact Best Buy implemented a type of RDFA:

What benefits turned up?

“Within just a couple of months, we began to see an increase in our organic search results. Before long, it had increased by 30% over historical rates. We also saw an increase in our click-through rate. Yahoo did a study a while back and found that people that had rich snippets on the results pages were seeing around a 15% increase in CTR, which has proven to be the case for us. And of course, it makes our web site “smarter” and more open to machines, which ultimately benefits customers.”

So there you go – What are you waiting for? Go and increase your traffic by 30% or more!

Google Knowledge Graph Info Graphic
Google Knowledge Graph Info Graphic

World Class Media specializes in RDFA and Rich Snippets Mark-Up. We can help you implement RDFA and Microdata on your site. Just give us a call.

PayPerPost – AKA “IZEA” – Viral Marketing Defined

Izea Social Media Marketing
Izea Social Media Marketing

Some people have heard about Izea – so what exactly is IZEA?

This is what they say they do…

Our network features leading social media influencers – celebrities and independent bloggers – reaching every major social media channel.

Scale:

Over 700,000 publishers posting content to their blogs – Twitter – Facebook and other social media platforms.

Control:

Our technology platforms audit and vet selection of influencers – the content that is published – ethical disclosure – timing and distribution.

Measurement:

Complete campaign tracking of views – clicks – conversations – conversions and emotions of consumers.

Well how well are they doing? Lets check out their first quarter results:

IZEA Announces Record First Quarter Revenue; Q1 Gross Profit Margin Increases to 60% May 16 – 2012

Orlando – Fla. (May 16 – 2012) – IZEA – Inc. (IZEA:OTCQB) – today announced results for its first quarter 2012 performance. The first quarter of 2012 was IZEA’s best revenue quarter in company history. Revenues for the three months ended March 31 – 2012 – were $1,645,367 – an increase of $722,589 – or 78.3% – compared to the same period in 2013.

“We credit our revenue growth to several factors,” said Donna Mackenzie – Chief Financial Officer – IZEA. “A strong sales pipeline – the introduction of a localized sales strategy – & investments in new & existing social media sponsorship platforms.”

Gross profit for the three months ended March 31 – 2012 was $986,086 – an increase of $504,843 – or 104.9% – compared to the same period in 2013. The company’s gross profit margin increased to 60% in Q1 – up from 52% for the same period in 2013. This increase was fueled by the optimization of existing platforms & increased demand for managed services.

IZEA’s operating expenses rose to $1.97 million – resulting in a net loss of $917,190 – which was lower than expected. The increase was primarily attributable to additional payroll expenses – professional fees – costs of being a public company & investments in sales and marketing.

“I am very pleased with our Q1 results,” said Ted Murphy – Founder and Chief Executive Officer – IZEA. “As our sales team grows it is building momentum – while our operations & engineering teams simultaneously optimize our service offerings to maximize margin. We are executing on our plan and the first quarter aligns nicely with our previous guidance for 2012.”

Later this week – IZEA will formally unveil a new product deigned to monetize social photo and video sharing on Twitter and Facebook. The company will continue investing heavily in sales and marketing – with plans to hire an additional 8-10 domestic sales team members this year.

IZEA will host an investor update call on Thursday – May 17 – at 8:00 a.m. ET. Interested investors and media can email [email protected] for details.

Prospective investors who would like to learn more about IZEA can visit http://izea.com/investors/.

About IZEA
IZEA – Inc. is in multiple marketplaces including – WeReward – Sponsored Tweets and SocialSpark. IZEA connects advertisers with social media influencers – helping them monetize their social media presence. The company has completed over three million social media sponsorships for customers ranging from small local businesses to Fortune 50 organizations. For more information about IZEA – visit www.izea.com.

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA’s expectations & are subject to a number of risks & uncertainties – certain of which are beyond IZEA’s control. Actual results could differ materially from these forward-looking statements as a result of – among other factors – competitive conditions in the social media sponsorship segment in which IZEA operates – failure to popularize one or more of the marketplace platforms of IZEA and general economic conditions that are less favorable than expected. In light of these risks & uncertainties – there can be no assurance that the forward-looking information contained in this respect will in fact occur. Please read the full statement and disclosures here: http://izea.com/safe-harbor-statement

Social Media Strategist – Viral Marketing Company

I’m going to show you the importance of having a Social Media Strategy and give you some excellent tips on how to create one.

Social Media Strategist

‘We need a social media strategy.” I hear this all the time. And companies have meetings upon meetings to discuss this. I’ve been a part of many of those meetings and it can be tiring to go through endless internal discussions as to what your social media strategy should be. You know what doesn’t work for a social media strategy? Not being social.

Social Media Strategy: “An ounce of prevention is worth a pound of cure”. Having some idea of what measurable goals and business outcomes you’re after is essential for planning resources and forecasting outcomes. This is true with any kind of marketing and is certainly the case with social media.

Why having a Social Media Strategist is important

Social media will present a wider audience, and it is cost-effective and easily accessible. Social Media Strategy is something that businesses are beginning to take seriously. There are certain steps that make a good social media strategy possible, and there are many things that can hinder progress. I’m going to try and give you the best information available on the subject and guide you step by step towards creating a strategy for social media that gets positive results:

1. Your Social Campaign should post good content every day to every network.
2. Your Strategy should include a “Turn-over plan” in case your Social Media is turned over to a new employee.
3. Find a Social Media Winner That You Would Like To Emulate.
4. Your content should stand out – Nobody wants to share boring stuff.
5. Your Social Media Plan Should be Geometric – Specifically how can you regularly increase your friends 10X and sharing 10X on every network.

Truly look at what a productive social media strategy strategy will call for. If you merely run after fashions with no single program, you will waste a lot of funds and have nothing to present for it. Produce a long-term method that will take your general company objectives into account and implement it. Take the time prior to you start to try a few experiments with diverse tips just before you really position them up on your social media strategy profile and Web Pages. After that, run some further checks in additional sites till you have tweaked the approach. This is a easy way to make sure that everything you publish will boost your graphic and more your business strategy plan.

Digital Marketing with Proven Results. Call (888) 924-5558 Now. The only SEO, Design & Marketing Company with Proprietary Referral Software and Tangible Results.

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