Seminar: Fast 30 Minute Training on How To Get Maximum Traffic.

Seminar: How To Write a Web Page, Blog – Press Release or Essay for Maximum Traffic

It doesn’t matter if you have a WordPress Categories Blog or a Standard HTML website – this post will show you the right way to build a single web page – helping to create the foundation for your site & improve organic performance. This is a small seminar I gave to illustrate how to write a Blog, Press Release and Essay in order to achieve the maximum Traffic.

Step 0: Obviously the First step is to write GREAT CONTENT that people would want to share.


A web or blog page is just one drop of the water that comprises the ocean of websites out there. If your drop does not stand out – well – then it’s just another a drop. If you make each web page stand out – you can boost your entire site’s performance. Today Back-links and Social Media are more important than ever for improving your site’s organic performance – so we are going to talk about not just creating an ideal article – but also about creating an ideal page.

How to Blog – What is Link Bait?

How To Blog - Write for Maximum Traffic
How To Blog - Write for Maximum Traffic

Link bait (or linkbait) refers to anything interesting or newsworthy on a website that encourages links from other websites. This can include content – online tools – downloads or anything else that another site owner might find compelling enough to link to. Link bait is important because most search engines use backlinks as a major factor in determining ranking.

Okay enough of that: Let’s talk about how to make a link bait page – not just a link bait article:

1. Do some keyword research to find out what people are searching for:

(These keywords should be relevant to your website or product).

Tool Keyword
Keyword Tool by Google

 

You can use Google’s Keyword Tool

2. Create a catchy Headline (H1) and 2 header tags (H2 & H3). Keep your chosen keyword (s) at the front.

  • i.e. “Keyword Keywords – Five Vital Points You Need To Know”
  • Try and keep your headline under 150 characters.

“Unique is Better”- Try and make all of your Headers Unique.

Your Headline Should be the H1 on your Web Page (H1 is the most important Header Tag).

How To Create Link Bait
How To Create Link Bait

 

This “Linkbait Generator” can give you some ideas – but keep your Title relevant to your page content. Ideally – your H1 is unique on each page. Otherwise you may need to change your template.

H1 – H2 & H3 headers – & optimizing the Headers of Your page:

HTML Placement

Headers should be placed with-in the <body></body> of a document – and should precede relevant content segments.

HTML Format

<h1>Example H1 heading tag goes here</h1>
<p>Some content directly related to the H1 content</p>

<h2>Example H2 heading tag goes here</h2>
<p>Some content directly related to the H2 content</p>

<h3>Example H3 heading tag goes here</h3>
<p>Some content directly related to the H3 content</p>

3. Catchy Image (with a caption using the keywords you want to focus on)

Be sure to you fill in each of the image fields with basic information (add Alt – Title – Description & a Caption).

Link Bait Web Page
Link Bait Web Page

HTML Example: <img src=”http://www.thesearchagents.com/wp-content/uploads/2013/08/Link-Bait-Web-Page.jpgalt=“Link Bait Web Page” title=“Web Page How To” height=”110″ width=”110″>

4. (1st paragraph) Talk about how this article will benefit the user in a cheerful – happy tone.

5. (2nd paragraph) You really need to give them a reason to keep reading.

This is done next with “you need to stay tuned!” (or a mystery sandwich).

6. (3rd paragraph) In-Your-Face helpful tips and know-how that benefits the reader.

7. (4th Paragraph) Offer your help in every way possible.

How can you answer people’s questions if you don’t know how to reach them? Get their E-mail address. Offer your help – answer questions – pose questions & offer assistance whenever appropriate.

8. (5th Paragraph) It’s all about exchange – offer free stuff!

In this day & age people want & except free things. So give it to ‘em. Plus – what better way to get someone’s e-mail address than to offer something for free to get it?

9. Single call-to-action above the fold (near the top of the page)!

When you l& on the page what is the first thing that catches your eye? It should be a single Professional button or what you want them to do – or a single “Call To Action.” Make sure it is not spammy and something that you yourself would click on if you came to the page.

10. Video- Google Video and YouTube

YouTube is considered the second largest Search engine – with billions of visits and billions of searches by people all over the world. 
Additionally – Google has integrated Video into their Search results. So share a video in your page. Use YouTube to upload if you need to.

Bonus! Sharing on Facebook – Twitter – LinkedIn and Google+

Social Media Marketing is more important than ever.

WordPress: I would recommend using a Plug-in like “GetSocial” which loads floating “share” buttons. If you are not using WordPress – Try using AddThis.com or ShareThis.com – they make it very easy to share content on Social Networks.

See my other article on how to add floating buttons like this site: Floating Social Media Marketing Buttons

+ Charles Verhoeff

PANDA UPDATE – Is Google’s Panda Algorithm AKA “Google Chrome”?

Is Google Using Chrome As Their ‘Panda Algorithm’?

Think about it – Google has spent millions of dollars creating and regularly updating their own Browser: Google Chrome. And what do they get out of it?

Ah Ha! My point exactly. On numerous occasions Matt Cutts has said how smart the Google Bot is now – so is it actually Google Chrome? And is Panda a reflection of new insight gleaned from the statistics of Chrome?

We know that Google can now read JavaScript and Ajax:

Matt Cutts - Spider Now Reading JavaScript & Ajax
Matt Cutts - Google Reading Java Script & Ajax

Logically – Do you think they wouldn’t use statistics like “Time on Page” or “Time on Site” or “Bounce Rate” indicators to rank websites accurately.

hy·poth·e·sis

Noun:
  1. A supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation.

Hypothesis: Google Panda is an algorithm gleaned from the fruits of their browser: Google Chrome. (I’ll show you why – keep reading)

Panda Update
Google Panda Algorithm AKA Farmer

 

Let’s face it – how could they tell some of these points that they lay out in this Webmaster Tools post without something like Google Chrome?:

“Our site quality algorithms are aimed at helping people find “high-quality” sites by reducing the rankings of low-quality content. The recent “Panda” change tackles the difficult task of algorithmically assessing website quality. Taking a step back, we wanted to explain some of the ideas and research that drive the development of our algorithms.

Below are some questions that one could use to assess the “quality” of a page or an article. These are the kinds of questions we ask ourselves as we write algorithms that attempt to assess site quality. Think of it as our take at encoding what we think our users want.

Of course, we aren’t disclosing the actual ranking signals used in our algorithms because we don’t want folks to game our search results; but if you want to step into Google’s mindset, the questions below provide some guidance on how we’ve been looking at the issue:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

Writing an algorithm to assess page or site quality is a much harder task, but we hope the questions above give some insight into how we try to write algorithms that distinguish higher-quality sites from lower-quality sites.”

Panda Update – 3.3 – 3.4 – 3.5 … 4. – 5. – 6. – 7. -8. – 9. and 10!

With all the “Panda Increments” 3.3, 3.4, 3.5 – you would think that people would realize that “Panda ‘aint going away” – and perhaps that it is a regular algorithm that is run to verify website quality.

The best way to beat Panda is to focus not on Search Engines – But focus on the user: As illustrated in this Google Video:

Take it to heart – and focus on the user – not on the Search Engine

Best,

Charles

HTML 5 and Adobe Edge – Say Farewell to Flash?

Is Adobe’s new “Edge” a New Version of Flash?

In this article we take a fresh look at the new Adobe product in development called “Adobe Edge” – it sounds like a dream come true for Flash Developers – because it lets you design like flash and render in HTML 5. (Read on).

Apple must have some guidelines that say ‘Don’t use the F’ Word (“Flash”) with clients- or we will fine you 25 Cents.’ – Adobe gets it – so why not rename it to Edge?

HTML 5 - Adobe Edge - Flash
HTML 5 - Adobe Edge - Flash

It seems like an awesome PR move and a wise decision by Adobe…

Flash developers and SEO’s have been watching – wide eyed – as Adobe Flash is slowly sun-set by Javascript and JQuery sliders.

And if you are a developer like me you’ve been long awaiting a Flash version that can actually export to HTML 5!

With all of the rumors circling the block of Flash on iPhones and iPads – and the war between Flash and Steve Jobs. It seems Adobe is making a wise turn – releasing a new product called Adobe Edge.

The coolest thing about Adobe Edge – is that it exports in HTML 5 – a soon-to-be web standard – soon to be supported by all major browsers.

Is Adobe Flash at it’s end of the line?

What Adobe Is Saying About Edge:

Adobe announced the first public preview release of Adobe® Edge – a new HTML5 web motion & interaction design tool that allows web designers to bring animation – similar to that created in Flash® Professional – to websites using standards likes HTML – JavaScript and CSS. Because of rapid changes around HTML5 – the company is adopting an open development methodology for Adobe Edge & is releasing the software on the Adobe Labs site much earlier than normal in the development process – before it even reaches beta – in order to allow user feedback to help shape the final product.

“Now – with Adobe Edge – we’re taking our HTML5 tooling to a whole new level and look forward to getting some really useful feedback from the community over the next few months – as we refine the product.”

While in public preview – Adobe Edge will be a no-charge download that web designers are encouraged to explore and provide feedback on – to help shape future preview releases. To download the software.

Check out Adobe Labs for the latest versions.

Adobe Edge – first shown at Adobe MAX 2010 – is ideal for designers who want an efficient way to leverage Web standards like HTML to create Web content with motion and transitions. Adobe Edge is being designed as a fast and lightweight professional-grade tool that complements Adobe’s existing Web tools – such as Adobe Dreamweaver® CS5.5 – Adobe Flash Professional CS5.5 & adobe Flash Builder® 4.5 software.

“Over the last year Adobe has delivered on several significant HTML5 milestones including contributions to jQuery – submitting code to WebKit – & enhanced HTML5 output in Creative Suite® 5.5,” said Paul Gubbay – vice president of Design and Web Engineering – Adobe. “Now – with Adobe Edge – we’re taking our HTML5 tooling to a whole new level and look forward to getting some really useful feedback from the community over the next few months – as we refine the product.”

The Adobe Edge preview works natively with HTML. It enables users to add motion to existing HTML documents without hampering design integrity of CSS-based layouts – & it also enables users to easily create visually rich content from scratch – using familiar drawing tools that produce HTML elements styled with CSS3. Users can import standard Web graphics assets such as SVG – PNG – JPG and GIF files and style them using CSS3. The design stage utilizes WebKit to enable design – preview and manipulation of content with incredible fidelity. The innovative timeline feature is both familiar for creative professionals and breaks new ground in animation productivity to enable users to define and customize motion applied to HTML elements with extreme precision. Content created with Edge is designed to work on modern browsers including those on Android – BlackBerry Playbook™ – iOS – HP webOS & other smartphone mobile devices as well as Firefox™ – Google Chrome™ – Safari™ & internet Explorer 9™.

This Adobe Edge public preview is available today on Adobe Labs as a no-charge download for anyone wanting to explore adding motion & animation to their HTML workflow or HTML animation to their skill set. Creative professionals are encouraged to dive into the public preview and provide their feedback at www.labs.adobe.com. The Adobe Edge preview is expected to be updated regularly as new functionality is added.

This summer Adobe is sponsoring the Expressive Web Tour HTML5 Camps in cities that include San Francisco – Tokyo – New York City and London to continue providing further support to people interested in HTML5.

In addition – Adobe has launched a new online resource showcasing some of the newest and most expressive HTML5 and CSS3 features being added to the modern Web. The new site – which was released today in beta – was created using new HTML5 and CSS3 features.

About Adobe’s HTML5 Innovations

Adobe Edge is the latest development in the company’s HTML5 and Web standards strategy which also includes commitment to innovate open source platforms like Webkit – contributing to Web frameworks like jQuery & extending existing tools like Adobe Dreamweaver and Flash to bring the next generation of Web standards to Web designers and developers.

Pricing & availability

Adobe Edge is immediately available worldwide for Mac and Windows platforms via a free download on Adobe Labs – www.labs.adobe.com. For more information including system requirements.

Confused About Search Engine Marketing?

Bad Day? Low Conversion? Every Second Is Another Chance To Turn It Around. In This Article I’ll Tell You How…

How to Turn Around a Bad Day
How to Turn Around a Bad Day

A confusion could be defined as any set of factors or circumstances which do not seem to have any immediate solution. More broadly – a confusion is random motion.

If you saw a great many pieces of paper whirling about a room they would look confused until you picked out one piece of paper to be the piece of paper by which everything else was in motion.

What are Data? Data = Pieces of Information or “datums”

Until one selects one datum – one factor – one particular in a confusion of particles – the confusion continues. The one thing selected and used becomes the stable-datum for the remainder.

Any body of knowledge – more particularly and exactly – is built from one piece of data. That is its “stable-datum”. Invalidate it and the entire body of knowledge falls apart. The selected datum does not have to be the correct one. It is simply the one that keeps things from being in a confusion and on which others are aligned.

What Are The Stable-Data Of SEO?

What are the pillars of SEO – or in other words what is good SEO built on? This video should answer that question…

Predictive Analytics – Any datum is better than no datum:

It is true that any stable datum is better than no stable datum – simply because it handles confusion. If you focus on the one point and fix that issue – then you focus on another less than ideal issue and fix that – soon you will have very few issues.

One Stable Datum that I use is “Force In The Ideal Scene”.

Consider what the ideal scene would be for your website. Then consider the existing scene – When you compare the existing Scene to an Ideal Scene – you can determine what needs to be fixed the most. This could be called the “Aha Moment”.

Focus Not on Visits – But Conversions

Visits without sales is nothing – unless you are an advertising agency getting paid for impressions. But then I would still say – focus on an Add that will actually convert to sales.

Another Stable datum I have in regards to websites – is not how to improve visits – but how to improve conversions.

Conversions are king… In my next article I will talk about this.

I hope this helps.

Best,

Charles

Search Engine Optimization Pricing

How to price Search Engine Optimization

SEO can quickly double your web traffic, and just as quickly double your web sales. Content is king when ranking in search engines. Content is the basis of rankings.

The amount of content you need created is a direct index of how we will price your optimization needs.

Make Sure You Budget For Search Engine Optimization Correctly

SEO is a necessary piece of many companies’ internet advertising strategy.

Have you heard the phrase “You Get What You Pay For”?

It’s not always true. Although I would say – instead of investing in Print or Mailings for your business – consider creating a website SEO budget as well.

Search engine optimization has turned out to be a very crucial component of web marketing. Search engine optimization is a labor-oriented work system, which takes time to show results.

Google Certified Partners
Google Certified Partners

Search engine optimization is not a 100 meter dash. Search engine optimization is just a continuing process, once it begins, it needs to be maintained. Search engine optimization is not something most people can do for themselves because it requires continual maintenance and website updates. All of which we can do for you.

This video will describe the four step process:

Search Engine Optimization businesses are the driving force behind world wide web advertising techniques. These search engine optimizers take into account how search engines like Google work and what men and women search for. Optimizing a site mainly entails editing its content, HTML and linked coding to each increase its relevance to distinct key phrases and to eliminate barriers to the indexing activities of search engines.

Search Engine Optimization Pricing mainly makes use of the search engine results to drive a lot more site visitors to a site. One really important portion of an SEO effort is usually to identify the best feasible key phrases to target online advertising and marketing campaigns. SEO Pricing Businesses work on that by doing Keyword Investigation to ensure that their customers get tagged to these common search queries. This can bring net presence in exactly where the internet site shows up on the upper component of the search outcomes list.

How Should Search Engine Optimization Pricing Be Calculated?

Overall, search engine optimization pricing should be a balance between the relevant SEO services and its affordability. Once marketers determine what they really need, they can obtain the essential service that can cater to all their needs. It is a must to conduct research and study before anything to know the best service that can offer success for online marketing.

5 SEO Strategy Tips! – Google Panda + Freshness

What is the best SEO strategy out there? Google’s Panda Update Changed Everything. Most of the strategies that you’ll find online will help you get started, but there is no such thing as a “one size fits all” organic SEO strategy. Every website is different: different audience – different goals – and different stages of their SEO campaign. Developing your SEO strategy can be inspiring. But here’s word of caution: Follow the tips I outline below.

SEO Strategy
SEO Strategy

Here’s some additional strategy tips:

SEO Strategy Tip #1 – Website Structure

The first step in any SEO strategy is to evaluate where you stand. Before you make any changes to your site, it’s important to know all the steps you need to take beforehand. Are you going to be moving your site soon? You don’t want to build 1000 links to a page, only to change its URL afterward because you realized it was targeting the wrong keyword. Before you do absolutely anything, create a plan of action and planned blue-print of your site.

This includes Keyword Research. Make a list of all the products that you deliver – then find out what people are searching for regarding those products. Google keyword Tool is a great way to do this. A great strategy to take is to make each page of your site focus on a different (but relevant) Keyword.

Don’t mix topics on your site – try and keep your sections separate and each post categorized by topic.

SEO Strategy Tip #2 – Optimize Existing Content

Next up in any sound SEO strategy would be to optimize your existing content. This includes adding unique keywords to your URLs, Titles, Descriptions, Header Tags and your “H1 tag” That’s the one visitors should see first thing when they land on your page. It is one of the most important factors.

On Page Elements:

When it comes to any SEO strategy the term “on page elements” means just that. Those critical places ON the page that you MUST have your focus keyword phrase – if you want to maximize your ranking power. Because the bots will be looking for them there.

Is the entire top of your website covered in images, videos and ads? I recommend getting as much unique TEXT content above the fold as possible. What’s Above the fold mean? It’s a web design term that refers to the placement of valuable information on a page that doesn’t require the user to scroll down to view. This phrase originates from the placement of stories in newspapers – which are typically folded in half. The stories that are above the fold are considered to be of greater importance because they are the first thing readers will see when purchasing a newspaper.

SEO Strategy Tip #3 – Good Content Updated Daily

One good SEO strategy is building your content. Sensational content is best or “Link-bait”. It’s all about how much buzz your content can create.

Since Google’s Panda updates and Fresh Content updates – you really want to write high quality AND high volume content for distribution and back-linking techniques. You’ll get higher quality inbound links and your back-linking properties will be indexed much faster due to the large content weight.

Bigger the better? No more like higher quality the better.

If you think about it every word you write on your website is another opportunity to rank. Some clients I have worked with have over 6 million pages on their site and counting… But it’s not 6 million junk pages – it’s 6 million good pages that count. Some SEO’s would argue but it’s my take away that it’s Click Through Rate and time on page or time on the site in general that adds to the value of pages.

Check out my article Vital SEO TIPs how to make a link bait web page.

Now that you are creating good content daily – you have to syndicate it!


What does syndication mean?
It means blasting out your content. Making it go viral. Social Media is a great way to do this as well as using Article and Press release syndication sites. I recommend PRWEB for press releases and Ezine Articles for article syndication.

If you want a great Social Media Syndication I recommend Only Wire.

SEO Strategy #4: BACK-LINKS!

You need good quality back-links. This video describes the four pillars of SEO:

SEO Strategy Tip #5: Traffic Isn’t Everything – Conversion Is What Counts

What would you rather have – a lot of visits – or a lot of sales?

I’ll say it again – A lot of traffic with no conversion is worthless. We want the sales! We want the time on the site to go up. So focus on that.

Most SEO companies focus on a few keywords and attempt to increase rankings on those keywords. We look beyond rankings when creating and SEO strategy. Our initial focus is on targeting keywords but the bigger picture is generating traffic from search engine and converting that traffic into sales or leads.

Although rank tracking can become an obsession, it’s important to know when your site’s ranking changed because this can inform you which SEO strategy is working well. Google does not necessarily treat every keyword alike, so the strategies that helped your site rank may not necessarily help another site rank. This is why there is no replacement for keeping your own notes

While there have been books and books and blogs upon blogs written about this subject, hopefully this post helps you understand the basics of what’s behind an effective SEO strategy.

By now, you should have a clearer picture of your overall SEO strategy. Don’t rush the process and focus on quality above all. Others might blaze past you with black hat SEO tactics, but in SEO, sometimes the faster the rise, the harder the fall.

SEO Hosting – How To Correctly Host Your Web Site…

What’s SEO HOSTING? In this article I’ll show you exactly how to correctly host your site for the best possible SEO results.

There are certain signals that Google and other Search Engines pay attention to, such as website load time and hosting, keep reading after this video.

What is SEO Hosting?

SEO Hosting is a type of web hosting that can give you the necessary edge that you need in order to beat the tough competition. Search Engine Optimization (SEO) web hosting essentially covers all possible strategies that relate to a better ranking in the search engines as also successfully driving the traffic to a particular website. SEO hosting allows the user to gain the maximum and also have a better performance on the different search engines.

SEO SECRETS – How To Pick The Right Hosting For Your Website

Step 1 – Picking the Right Domain and Hosting:

SEO Hosting
SEO Hosting

HOSTING

What is an IP Address?

An Internet Protocol address (IP address) is a numerical label that is assigned to any device participating in a computer network that uses the Internet Protocol for communication between devices. Similar to People’s Residences, an example of such is The IP address distinguishes between each and every phone and computer on the Internet – of which there are billions.

SHARED HOSTING IS NOT RECOMMENDED

Shared hosting is where multiple websites share the same server Companies liTrto ke Godaddy and other large hosting companies specialize in shared-hosting. This is another indicator to search

Static IP is best: A static IP address is fixed, much like a telephone number. If your ISP gives you a static address, you will always use the same address. Servers usually have static addresses, so they can always be found at the same location.

Be aware that underpaying for your website’s hosting is not a good idea. If you actually want to succeed with your SEO actions, and want your blog to sustain high loads, go for a good hosting package. I’ve recently switched to VPS.net and Totalchoicehosting.com and they seem to be better than anything I’ve ever seen in hosting.

Pro Tip: Find a domain name that already contains relevance, page-rank, history and links:

The ideal domain is one that has thousands of hours of work and backlinks already created; in times like these many of these sites are expiring and not being renewed, which gives you the opportunity to snatch them up – however check to ensure the site has no bad history and no problems before you submit. (Pro Tip: Use Waybackmachine.com to check past history and Domaintools.com to check for Spam blacklisting).

Use auctions.godaddy and sites like dropday.com to find expiring domains that have:

  • Keywords in the domain.
  • Relevancy to your site.
  • Existing backlinks.
  • Page Rank.
  • Yahoo Directory Listings
  • DMOZ Directory Listings
  • No bad history (porn or spam listings – Use wayback.com for porn check and domaintools.com for spam listing)

These special domains are few and far between, but if you can get as many of these points as possible, you can take thousands off your time and future promotion costs.

Once you have decided on the domain you like the best (based on Searches and History)

Buy your domain for over two years. If possible I would recommend buying a domain for 5 to 10 years. The Temporary one-year domain purchase tells Search Engines this guy is an indicator of spam sites:

Some persons make a career out of buying and selling domains. They will purchase “throw-away” domains – and put up some generic site with ads on it and hope that people land on them and click one of the ads (and they get a commission for every ad clicked). Usually these garbage websites are only purchased for a year.

Search engines can check to see how long a website is registered and can thus tell if you are simple a one-hit-wonder or in it for the long haul – besides the price may go up and you may save some money.

Search Engine Optimization  SEO Hosting
Search Engine Optimization SEO Hosting

TEMPROARY (ONE YEAR) HOSTING IS NOT RECOMMENDED…

I hope this helps you out!

Social Media Marketing

Social Media Marketing has become an important part of most online marketing campaigns. Its popularity has grown considerably the past five years creating a huge marketing opportunity for those who take advantage of this new form of advertising. It’s astonishing how many benefits some companies receive from social media, but we caution those considering it as part of their marketing strategy to learn how to use it effectively so that they can avoid the major pitfalls. For those who understand social media, it can be a powerful tool for both gaining and retaining clients, but at the same time, improper use can lead to dismal results and wasted money.

Social Media Marketing At It’s Best

Three great reasons to contact World Class Media:

  1. Microsoft Certified with Bing Pay Per Click and SEO
  2. Over 15 Years Experience in Web Design and SEO Best Practices
  3. Large Agency Experience. Worked on websites with millions of visitors

What is Social Media Marketing All About?

Social media Marketing
Social media Marketing

Social Media Marketing is the easy way to access the real audience. The visitors share their reviews about a product/service and recommend the site to others through Social media websites. More the number of reviews, faster the word spreads. This helps you increase the popularity of your brand and increase the number of loyal visitors to your website.

Social media marketing is not a one-way communication or a commenting platform. It is the place where newsworthy two-way conversations happen between the real audience and you.

We mix our SEO strategies with SMO (Social Marketing Online) to render you maximal exposure online. Our distinctive methods of Social media optimization include adding up RSS feeds, adding a “Digg this” or “Tweet it in Twitter” buttons to company articles, blogging and integrating third party community functionalities such as YouTube videos, Flickr photo slides, Photo/Video galleries.

Social media marketing is a large investment of time and effort. For any business owner, time is a valuable commodity and often you don’t have the capital to hire and staff a department dedicated to managing your social media campaign. What you need are Social Media Experts, who can, with the right tools and analytics deliver the results you need. Did you know that social media is one of the more cost-effective strategies over any other traditional form of display advertising. Social media marketing continues to build your reputation and bring in leads even when you’re not actively working on it.

How To Do Social Media Marketing Effectively

Social Media Marketing is done by participating in online conversations. You start by listening and immersing yourself in conversations. Don’t post messages. Messages are not conversation. You have to participate, share information and ask for opinions in short, enter into a dialogue. Relinquish control. If you see a negative comment, don’t delete it even if you think the comment is unfair. The moment you exercise control your customers will flee the conversation. Basically, you market your company and its products by building trust and acceptability amongst your customers. It’s a very subtle yet powerful new marketing tool.

Social media marketing services (also referred to as SMM) have gained popularity during the last few years, and now this niche of web promotion and advertising is almost integral part of advertising in the global network. Why? Because the amount of traffic in social networks grows from day to day, and the potential of this ad channel as well as other social media marketing channels cannot be underestimated. And to run a successful advertising campaign to attract visitors to your site, you need social media optimization services.

Social Media Marketing has its own rules that are very different than traditional marketing. It is very important to know how to structure and manage a Social Media Marketing campaign as your company’s reputation depends on it. Marketing on Facebook and marketing on Twitter are very different, for example, yet both are necessary for a complete campaign.
Social media marketing has given businesses the opportunity to connect with their clients like never before. Whether you are building a community to support your customers or running a blog to keep the public informed, social media services can position your company at the forefront of this marketing opportunity.

Social Media Marketing (SMM) Services: This service puts your business on social networks to establish online brand identity and awareness. It helps improve site likability and permits effortless sharing of website contents on most popular social media sites.

Social Media Marketing or Optimization is considered one of the most improved and influential methodologies for your website optimizing and marketing implementing the social media platforms. This is the handiest way to help your website get to the direct customers and attains popularity essential for building brand image and marketing.

Search Engine Optimization Specialists

What is a Search Engine Optimization Specialist? And what can they do for my company?

It’s not that simple, actually – It’s not just “Secret Sauce” – It is staying up-to-date on all matters of SEO and Web Development.

A search engine optimization specialist will help increase your business, by increasing the number of potential customers who visit your website. When you utilize our service you will truly have a brilliant SEO specialist on your business development team. Our founder and CEO is one of the world’s foremost consultants and instructors in optimization.

What Makes Our Search Engine Marketing Specialists Better?

  1. Fully Google Certified – Internet Marketers
  2. Microsoft Certified with Bing Pay Per Click and SEO
  3. Over 15 Years Experience in Web Design and SEO Best Practices

A SEARCH ENGINE OPTIMIZATION SPECIALIST can help an e-commerce business get more traffic provided someone is actually looking to purchase the product being sold. Search engines have taken the world by storm in the sheer amount of information that can be had. The problem of course has been with trying to get someone’s website at the top of the page. Most people do not like to waste time searching through the pages of information that has sprung up searching for specific topics. An ORGANIC SEARCH ENGINE OPTIMIZATION has the benefit of not including advertisements for products in their results.

What Is A Search Engine Optimization Specialist?

A search engine optimization specialist is someone who knows how Internet search engines work. They use that information to make your site more noticeable by the millions of Internet users who may be searching for what you have to offer. The specialist is trained in making your site more search engine friendly without ruining the context or purpose of your site. While the techniques they use may seem simple, they are time consuming when done right, and you can count on search engine optimization specialist to do the job right.

Search Engine Optimization Specialists
Experienced Search Engine Optimization Specialists

A search engine optimization specialist must be able to adjust a site to ever-changing technical criteria of search engines, which are often updated monthly. The technical adjustment is time consuming, assuming you know how to do it at all.

A Search engine optimization specialist is the ideal person to help in business in undertaking this strategy for their business. Different strategies like online marketing and search engine optimization must be undertaken if you want your online business to become a success story in the long run. Search engine optimization specialist has the expertise and experience in preparing and implementing the best search engine optimization strategy for any business. You must understand very well that no two businesses are alike in any aspect, so any strategy undertaken for the business must be customized to suit the requirements of that particular business. An efficient search engine optimization specialist will study the existing market before designing any optimization strategy for the business.

The Search Engine Optimization Specialist should be able to tag for you the specific keywords and phrases which seem to be used most commonly in most Internet searches. A little known fact is that search engines do not use the same algorithms for very long – these search engines actually switch to new algorithms frequently.

In 2013 – Google changed their algorithm over 500 times. That’s almost twice a day!

This practice helps keep spamming Search Engine Optimization Specialist from mastering the search engines and allows them to produce better search results for Internet users over time. So, apparently your search engine ranking is not cast in stone and may need to be pursued constantly by your Search Engine Optimization Specialist to insure that people will find your website among the millions out there on the Net.

Google Adwords Defined!

Google AdWords is the most popular pay-per-click advertising program on the Internet. It’s fairly simple to use but can accommodate anything from a one-ad-one-product setup to a complex arrangement of multiple products with multiple ads targeting different geographic regions – different times of the day – different times of the week – different languages – and various other factors.

Ahhhh Google Adwords & Bing Adwords – I need Professional Help!

If you need “Professional Help” – Most of our staff are Google and Bing Certified. We can help you target the exact demographics and keywords to hit the desired result and ROI. It not as simple as it looks – removing poor traffic driving keywords & enhancing the right keywords is a meticulous process.

Google AdWords is the first engine to charge advertisers based on a formula dependent on both a quality score & a maximum bid price. They introduced a formula where the highest bidder is not necessarily given the first position. The first position is now calculated based on a formula which is dependent on ones quality score. The quality score is dependent on various factors including the click through rate – the ad copy – the overall history – the most recent history and many more factors. The higher the quality score – the less you have to pay to maintain your high position

VIDEO Advertising – Google Adwords & Bing Adwords

Google Adwords Bing
Google Adwords Bing

Google AdWords has released a new self service campaign format specifically to build video advertising campaigns . AdWords for Online Video campaigns bring completely new video ad formats previously not seen on YouTube promoted video accounts. This guide walks you through using the new campaign interface and the new ad positions.

Adwords – in Summary:

Google AdWords and Bing Adwords provides advertising for your website – your products – or both – for which you pay on a per click basis (cost per click AKA “CPC”) or based on page views (cost per thousand CPM). Started in 2000 – with the addition of site-targeted ads in 2003 – Google Adwords features brief text ads of two content lines with a title line. Image and video ads are available for certain venues.

Google AdWords is an incredibly well-thought out & useful advertising tool.

Internet Marketing Companies’ SECRETS

Want to know some basic Internet Marketing Secrets of some companies – Like Amazon and Best Buy?

Internet marketing companies cater to the unique needs of e-merchants by helping them implement the most effective online marketing strategies. We believe that businesses deserve results and that every dollar they spend on marketing will measurably boost their bottom line.

Internet Marketing Company Secrets

Internet marketing companies also provide large databases for link building services. These companies have some of the best and relevant site URL data in various categories for link exchange programs. As part of the services there is a manual submission of the site URL links. Other features such as a Sitemap are also included within the website for augmented presence in search engine results. Web pages are linked effectively with keywords that will help in better navigation and quick access of web pages. These are some of the several other techniques implemented for an enhanced website visibility and increase in search engine results for website URL links. It helps client websites with profitable online presence before millions of internet users on a daily basis.

What Can Internet Marketing Companies Do For You?

Internet Marketing Companies
Internet Marketing Companies

Internet marketing companies can help you in making a robust web presence, which can help you get much more buyers from your business enterprise web pages. It is a lot less expensive than the print media advertisements which could possibly not be all that helpful, in relation to getting far more exposure on the net.

For Internet marketing companies to be successful, good planning, strong strategies and Internet marketing experience are essential.

They need to clearly define the customer, which means having a detailed definition about the customers buying habits and “triggers”. Once that is done, they need to look for online properties that will increase their visibility across the Internet and places that are commonly visited by their prospective buyers.

Internet marketing companies can reach a wide audience for a small fraction of traditional advertising budgets. It can bring creative and technical aspects together, including design, development, advertising and sales. It can help you develop a strong and result-oriented marketing strategy.

SEO and SEM ‘AHA! MOMENTS’ – How To Investigate Ups & Downs In Traffic

Panda? Google Penalties? SEO Traffic Drops? SEM Quality Score Drops? How you can find what happened:

In this article I will show you how to investigate a drop in your SEO Rank – and how to Investigate in General… I am often asked how I found the magic “answer” or the “Aha Moment” – the reason that traffic or keyword rank dropped for one or several companies. It is actually fairly easy and Google and Bing provide great tools to look through their eyes into your site.

SEO & SEM – Simplicity of Investigation:

 

SEO and SEM Investigation
SEO and SEM Investigation

Investigation boils down to this one thing: Keep asking yourself “What Don’t I Understand”. Once you answer the first question, you will find something else you don’t understand and you just “pull the string” all the way down until it all makes sense. And Its that simple. My friends and I at The Search Agency used the phrase: “Aha Moment”. At the bottom of the questions will usually be a large situation that makes the whole thing make sense. Like someone blocked all robots in the “robots.txt” file or an issue that makes all other issues clear.

Taiichi Ohno, considered to be the father of Toyota’s Production System, encouraged everyone in the company to always ask WHY about everything they did – especially when problems showed up. He believed that “having no problems is the biggest problem of all.” His famous statement was, “Ask ‘Why’ five times,” to get at the root cause of the problem.

SEO and SEM – How To Use Webmaster Tools For SEO

When it comes to improving websites SEO my motto is: Increase every statistic possible. But when an unexpected drop or increase occurs this is what I do:

Step 0: Create Google and Bing Webmaster Tools Accounts.

Step 1: Check Webmaster Tools to see exactly what Keyword Impressions decreased or increased.

Step 3: Keep asking yourself “What don’t I understand?”. Then I pull the string until I find that “Aha Moment”.

Step 4: Correct the error and ensure the traffic resumes.

Google Webmaster Tools is one of the tools that I really like and which can be very helpful to site owners and webmasters to figure out what problems their site has, fix potential errors, and provide Google some feedback on how our sites should be treated. For the most part, the information provided to webmasters through Webmaster Tools is stuff that Google already knows. They collect this data whenever they crawl your website. Webmaster Tools just provides a way for us to see your website through Google-tinted glasses.

Check out this great article by a Dutch Friend of mine over at Yoast – who explains details on how to use Google Webmaster Tools for SEO.
Google Webmaster Tools reports are now included as part of Google Analytics. You may recall several months ago, Google Analytics launched a pilot program between the two services. The Analytics team announced the initial test are over and everyone will now be able to link Webmaster tools and Google Analytics accounts. They’ve even enhanced the services based on feedback during the pilot.

Google Webmaster Tools and Bing Webmaster Tools – I call them “Google Goggles” and “Bing Binoculars”.

Google Webmaster Tools and Google Analytics are essentially a means for website owners to ensure that Google can easily find, crawl, index, and categorize their website appropriately. GWT provides website owners with detailed reports about their website’s search engine visibility, which can be leveraged to improve outcomes. After creating an account and verifying their site, site owners can log in to access these reports at any time and use these to see drops in impressions on any given keyword.

Google Places SEO – Boosting Google Maps and Local Listings’ Results

In this article I am going to show you how re-enforcing your Google Local Listings with a GEO sitemap & a KML file can cause a great increase in your SEO results.

Google Places SEO – What’s a KML File?

What is a KML File? KML Stands for Keyhole Markup Language. An XML based file that expresses geographic annotation and visualization for earth viewing software such as Google Earth. GEO Sitemaps are sitemaps that Google Uses to determine all of the locations of your business.

Boost Your Google Places SEO with Maps, GEO Sitemaps and KML Files!

Google Local Listings
Google Local Listings

I’ll give you a step by step tutorial after this video (keep reading)


This is a summary from a great article: KML and sitemaps for SEO – The definitive guide by Martijn Beijk:

Most of you are using the Google Local Business Center. And some of you are using the bulk-upload feature. If not – and you are a business owner you should really start using it. Sign up here.

There are several ways to increase your business visibility in the Google maps search engines.
But the Local Business Center is the way to claim your business listing within the Google maps search engine & one thing you’ll know for sure – that this does drive traffic to your website.

The idea of this tutorial is to explain how to get your business data to Google in a fast & efficient – but different way by using KML. This guide is targeted at small businesses who have used the bulk-upload feature before – but from the examples shown you can get an idea for individual listings as well.

Google Places SEO – How To Do It

 

In a great article by Mike Ramsey called “Local Search Recipe: Making KML Files and GEO Sitemaps Are a Piece of Cake” He says:

“Last month I shared one of my favorite recipes on tracking local search data with Google Analytics for wordpress. This month I figured that one of the most uncovered and “uncooked” areas in local search marketing is KML data and the use of Geo Sitemaps. So – I decided to put together a guide to help anyone who is struggling to understand how KML/GeoSitemap + local is a win- win….win.

Approximate Bake Time:

10 minutes

Ingredients

1 verified Google Webmaster Account

1 FTP uploader application

1 computer (Mac preferred. PC’s tend to get sticky unless sprayed with Pam)

*½ glass of beverage

*2 slices of Dairy Queen Ice Cream Cake.

*Optional ingredients for optimal experience.

Background

First – it is important to understand what a few of these new words mean….

KML– Key Hole Markup Language (kml) is a file format used to display geographic data in an Earth browser – such as Google Maps and Bing Maps as well. You can create KML files to pinpoint locations – add image overlays – & expose rich data in new ways. KML is an international standard maintained by the Open Geospatial Consortium – Inc. (OGC).

Geo Sitemap- Google Geo Sitemaps is an extension of the Sitemap protocol that enables you to publish geospatial content (geo content) to Google – in order to make it searchable in Google Earth & on Google Maps. With Geo Sitemaps – you can tell Googlebot about your geo content – rather than waiting for Google to discover it “in the wild”.

Directions

1. Go to GeoSitemapGenerator.comwhich is a free (& amazing) tool that allows you to plug in the needed information and then download your very own copy of a geositemap and kml file.”

 

Google Places SEO Infographic
Google Places SEO Infographic

WordPress Tutorial – How To Optimize Your URL’s

In this WordPress Tutorial I will describe how to Optimize your WordPress URL’s – AKA “Change Permalinks”…

What is a Permalink?

“Permalink” is short for “permanent link”. It is basically the link that directly points to your web-page or blog-page.

In other words – your “Permalink” is a fancy way of saying “URL” or Web Page Address.

An Example is this page: “http://worldclassmedia.com/marketing-tips/wordpress-tutorial-how-to-optimize-urls/”. This is a URL that makes sense to the public – it also has keywords in the URL – the exact keywords I am describing in my article.

An ideal “Permanent Link” or “URL” is one that is clean – fairly short – no special characters (Da+=&!@#m$%^&*n) and has keywords in it. WordPress’ default URL’s are just numbers – which does not have any SEO value.

Here are a few points you should follow to make your site better than the rest of the WordPress sites out there:

The first thing to change your permalink structure. In WordPress, you’ll find this page under Settings -> Permalinks. The default permalink is ?p=, but I prefer to use either /post-name/ or /category/post-name/. For the first option, you change the “custom” setting into “/%category%/%postname%/”

Wordpress Tutorial - Optimize URL's

Save it – and you are done.

How Does This Optimize Your URL?

This automatically adds the Category and the Page Title as your URL. Which is a great feature that WordPress has. Pretty nifty.

You want to keep your categories separated as well, if you are talking about Cats – put your post in the “cats” category, if you are talking about Dogs – put your post in the “Dogs” category.

This video explains a little more about that.

That’s it – very logical and very simple. If you like this post please share it.

Inbound Internet Marketing and Social Media Marketing Defined (Infographic)

What is Inbound Social Media – Internet Marketing?

Inbound marketing is about setting yourself up like a magnet, attracting the interest of those trying to find products or services in your industry. It’s about pull, not push. The easier you make it for them to find you, especially at the exact point when they want to find somebody like you, and the more educational, engaging or entertaining you make your content, the more successful you will be.

Inbound Marketing is a permission based methodology that focuses on driving relevant traffic to your website, converting that traffic to leads, and finally, turning those leads into sales. Relevant traffic is driven to your website through attractive blog articles , social media , and effective search engine optimization techniques. This method of attracting qualified traffic is much more effective than the alternative — blasting a message to thousands of uninterested people in the hopes you’ll have a return rate of around 2%.

Inbound marketing presents a different, more effective approach. Here’s why (and how). Take a look at this great infographic by Hubspot:

Internet Business Promoter
Internet Inbound Marketing Definition

More about Inbound Internet Marketing and Social Media Marketing

Inbound marketing is a process that requires regular, consistent delivery to increase your visibility and demonstrate your expertise. It is comprised of three main online marketing tactics: 1.SEO 2.Content Marketing and 3. Social Media Marketing. It is the best way yet I’ve seen to ride that wave. It isn’t necessarily intended to displace the traditional marketing, but could provide diversified top-line lead generation for your products:

Inbound marketing is like having a public relations department in house. We’re in the land of “you” publishing now, so you no longer have to wait for the mainstream media to publish your ideas. YOU can and should do it now.

Inbound Marketing , often referred to as “Permission Marketing”, requires hardwork and skill. Without the skill and understanding of context could make the days long and very lonely – Inbound marketing helps to position you and your company as an industry expert. Industry experts can never be commodities, everyone wants to work with them, and they can price themselves accordingly.

Inbound marketing is more cost-effective. Paying for ad space, purchasing e-mail lists, or even attending a conference or networking costs a lot of money. Inbound marketing methods, on the other hand, are mostly free to start and maintain. You can start a blog on your site using free CMS packages, or get a Facebook page or Twitter account for free. Even if you have to pay for some inbound marketing, it’s not going to be recurring. Take SEO for example, if you get into PPC ads, it’s going to be a continuous outflow of money for you. Pay an SEO company to optimize your site and you can get to the top of search rankings for a good period long time.

4 Ways the Pet Industry Has Gone Digital

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The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media management tools.

The Internet has helped animal lovers really go wild — the Lolcats meme and the recent cat breading trend are two major examples of the social consumer’s craving for fluffy news and entertainment.

But beyond leisurely (or shall we say, leash-urely) consuming pet content on the web, there’s also a new breed of marketing geared toward the realm of petcare. Brands are making a concerted effort to engage on social platforms, create useful apps and offer up hot new pet supplies for their animal-loving fans. Some brands and enthusiastic individuals even meet up at the annual BarkWorld conference, a gathering of social media savvy pet lovers for “petworking.” Read more…

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Source: Digital Marketing

E-commerce SEO Secrets – The Problem and Solution…

Google changes their algorithm over 500 times per year. Almost twice a day.

With Google’s “Freshness” and “Panda” algorithm updates specifically focusing on duplicate content, it has become more important than ever to have good unique content on every page of your website.

The Problem:

Many e-commerce stores carry the same products: Walmart and Best Buy both carry the same flatscreen TVs by Sony, Panasonic, LG, Samsung, Visio, etc. So the pages of these e-commerce websites have similar or identical content, products, and more; for example if you carry Sony products you are very likely going to have Sony’s feed and identical description on your site. Same goes for all major popular products and brands.

Identical Products - SEO Services
Identical Products - SEO Services

So if you have identical vendor descriptions across your site – you are virtually competing with thousands of other e-commerce sites on the Internet for the exact same keywords and search terms – so your SEO has to be that much better.

This is where the phrase “least imperfect SEO” comes into play. In other words: Every SEO benefit you can possibly get is vital. Links, Content and Architecture. Your site has to be that much better or else you fall off page-one into the unknown.

The solution:

1. World Class Media scans your entire site with our own proprietary content spider to get your content as close to ideal as possible.

2. In depth complete keyword research across all products on your site.

3. What we do is add optimized content to every store item based on SEO best practices and exact keywords and fix imperfect meta and code.

SEO Company Identical Products
Company SEO Identical Products



Artists and Digital: Why Social Media Is the New Gallery

Artists-and-digital-why-social-media-is-the-new-gallery-e77a413a07

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The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, MA, that makes a full platform of marketing software, including better B2B lead nurturing.

The starving artist is such a cliche, and fortunately, it might become a thing of the past. Using social media tools and platforms, visual artists have new ways to market their work and connect with buyers far and wide. And because these websites are free to use, Facebook, Twitter, YouTube and Instagram are quickly becoming as important to an artist as the paintbrush and palette.

Mashable spoke with a few artists who are using social media to promote their work and who have made a sale or two by connecting with buyers online. There are also some tips for those of you looking to get it on the action. Read more…

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Source: Digital Marketing

5 Travel Brands Inspiring Wanderlust on YouTube

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The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, MA, that makes a full platform of marketing software, including lead generation tools.

As German philosopher Arthur Schopenhauer once noted, “A man’s delight in looking forward to and hoping for some particular satisfaction, is part of the pleasure flowing out of it, enjoyed in advance.”

In other words, anticipation is a big part (or the primary part) of the fun. This is especially applicable to vacations. As we all know, the thought of a week or two on the beach, often many weeks or months away, is what motivates us in the colder climates to plow through the winter. Read more…

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Source: Digital Marketing

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