3d illustration of a large blue facebook logo hovering over top of a simple welcome mat over a blue reflective surface
NYLO Hotels is a set of five urban, boutique-style properties that provide modern lifestyle accommodations. The hotel group offers a unique alternative for travelers who seek a change from the traditional, uninspiring hotel experience. As search trends continue to evolve, and search engines updating their algorithm to adapt to these changes, the hotel group needed to revamp their website to ensure continued online performance success. NYLO Hotels worked with Milestone to develop a newly structured and well-optimized portal website following the latest search, social, and usability guidelines. In addition, Milestone developed a well-thought online marketing strategy to help boost ROI. The results have been amazing!
Milestone’s Strategy
Excellent Results!
Since the new portal site went live in late July 2013, the following YOY results have been achieved (Jan-April 2013 vs Jan-April 2014)
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Contributed by:
Kanika Thakran, eStrategist
Lauren Adams, Product Marketing Specialist
Source: Paid Search
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