Kjerne(aka avbestilling rate) er prosentandelen av kunder eller abonnenter som avbryter eller velger ikke for å fornye sine abonnementer i en gitt tidsperiode. Så, f.eks, Hvis du har 5 customers cancel and you[…]

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old school definition comes from politics, where it[…]

“Do you have any questions for me?” We’ve all been on the receiving end of that question in an interview — and if you’re prepared, you’ve probably got some good questions you usually cycle through.[…]

Cartoonist and best-selling author Hugh MacLeod once said, “If you talked to people the way advertising talked to people, they’d punch you in the face.” It may be of no surprise that fewer than 25%[…]

What is the first step you take as you begin writing a blog post? Lots of people just like to start from the beginning — they stare down the blinking cursor until they’re suddenly inspired[…]

Dette innlegget opprinnelig dukket opp på salg delen av innkommende Hub. For å lese mer innhold som dette, Abonner på salg. forrige uke, LinkedIn released a workforce diversity data report that sparked some questions about the representation of women[…]

I går, Google’s John Muller made an announcement that broke marketers’ hearts: Google Authorship’s about to get a makeover. And it’s not the type of makeover that makes you say “ooo” og “ahh” og “how wonderful”[…]

Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. All of these “sign ups” er[…]

This post originally appeared on the Insiders section of Inbound Hub. For å lese mer innhold som dette, Abonner på innsidere. Just because you have a kitchen doesn’t mean you’re in the running for the next episode of Chopped.[…]

Two years ago, I wrote a post for this blog called “10 Simply Awesome Examples of Email Marketing.” Siden da, I’ve been collecting examples of email marketing that are awesome to be used in a sequel[…]

“Hvis du bygger den, de vil komme.” … Men vil de? I love Field of Dreams as much as the next person, men innhold markedsførere bør aldri akt dette rådet. Just because you publish content related[…]

Today’s CMO bears almost no resemblance to a CMO from a decade ago. The job has become much more analytical and data-driven, and now requires a set of quantitative skills that most of the old-guard[…]