Before discussing Millennial behaviors, put yourself in their shoes. Millennials were born into a world with Apple and Play Stations, and spent their time after school instant messaging their friends and playing video games. Yes, these are Millennials and have seen technology evolving their entire lives. There is plentiful research on Millennials, the nation’s largest living generation, with a focus on comparing this tech-eccentric generation to previous generations. Our friends at Think With Google shared an interesting infographic recently that highlighted the mobile shopping and booking behaviors of Millennials to those over the age of 35. We’ve cherry picked the best information below for you but encourage you to view the infographic as well.
Key Findings from “Millennial Travelers: Mobile Shopping and Booking Behavior”:
Once we see technology trends from Millennials it is only a matter of time for these trends to extend to older generations. The trend of continuing to trust technology, no matter the size of screen, will permeate into other generations.
Source: Paid Search