Milestone continues its tradition of excellence in education this week. Kicking off our customer communication initiative was global marketing expert Bill Hunt, his reputation in the SEO industry is unmatched and he has been a long-time partner to Milestone, working closely with our product teams and our customer success organization. He led the team in an extensive two-day discussion focused on effective communication for non-linear themes such as omnichannel strategies. At Milestone, we recognize that many of the strategies we recommend may seem confusing and we know that explaining what we mean well, concisely and effectively is key. Bill worked with our team this week on creating that compelling story that explains the benefits of omni-channel strategies, while removing the complexities.
Bill has also been working with our customer success teams in identifying key opportunities in digital marketing strategies that align with our clients’ corporate goals and objectives and how to continue to effectively utilize the confluence of organic and paid search strategies by identifying opportunities between organic and paid search strategies. Key parts of the sessions focused on the role of OTAs in the digital marketing mix, and on how to map strategies to our customer needs as the market continues to evolve.
Ongoing training from some of the best in the industry is one of the key reasons that Milestone continues to be the leader in digital marketing software and services for hospitality, retail and finance, our customer success teams continue to evolve and stay ahead of the technology and marketing curves, to put themselves in an ideal position to serve our customers in the best possible way, which of course, in the long-run, is why we are in business..
About Bill Hunt
Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer via their cloud-based keyword data mining and management platform, which aggregates keyword data into a single web-based application enabling marketers to quickly identify actionable insights into the interests and needs of their target market while helping to eliminate inefficiencies and missed opportunities. Clients include many global brands such as HP, Cisco and the entire portfolio of Pernod-Ricard.
Bill is considered the top thought leader on Global and Enterprise Search Engine Marketing and is an internationally recognized search marketing speaker having spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.
Bill Hunt with Milestone – Chicago Customer Success Team
Milestone – Santa Clara Customer Success Team
Source: Paid Search