There are a lot of similarities in magic and business.
When I do a magic trick, people often tell me they always wanted to be a magician but don’t know how to go about it.
Now that I do more business building than magic tricks, people tell me they want their business to be more successful, but are unsure of what they need to do to make it so.
Some other similarities…
People often want to know how a magic trick is performed and business owners want to know how successful businesses do it—in essence what their financial, marketing, advertising, and “sales tricks” are.
Psychology plays a central role in both marketing and even the simplest magic trick.
And while magicians make things appear and disappear, successful businesses make problems disappear and opportunities appear from seemingly nowhere.
Put these three “magic” techniques to work for you in your business to create effects that are guaranteed to work:
1.) The art of illusion: Magicians are trained in the art of illusion. The expert magician skillfully diverts the audience’s attention which results in them confounding even the most careful observers.
Successful business owners give the illusion that they produce money from thin air and that everything they touch turns to gold.
How this secret works: While it appears that everything turns to gold, successful business owners know that testing on a small scale to see what works first before rolling out on a large scale is the secret to this illusion. By putting tested and proven systems to work in your business on a massive scale will help you make revenue appear predictably and money woes disappear instantly.
2.) The psychic secret: A technique often used by magicians is cold-reading. This convinces people their minds are being read. But this is not just for show. There are practical business applications for cold-reading that you can use when you sell or need to persuade a prospect or client face-to-face.
How this secret works: Cold reading techniques are used to get a better read on people so you can build rapport faster, uncover their buying motives, and close more sales or win more negotiations. (I’ll reveal fill-in-the-blank templates, key questions, and specific language you can use to do your own cold-reading at 2015 SuperConference℠.)
3.) Make large objects appear out of nowhere: Magicians use sleight of hand to make small things instantly appear, but they employ other methods for making large objects appear and disappear such as when David Copperfield made the Statue of Liberty disappear and re-appear. In business, you can use your regular methods to make small amounts of cash appear, but if you want to generate a big bump in revenue that makes a large sum of cash instantly appear, then you’ll need to employ a different strategy.
How this secret works: While there are several ways to create an instant cash surge in your business, the root of it starts by rounding up a herd of customers who you have carefully targeted. Next you’ll want to put a fence around that herd by taking care of them and nurturing a relationship with them through carefully crafted messages. And then put a system in place to build your customer relationships and train them to respond to your offers so that they are ready to receive and respond to your message whenever you need to generate a large sum of cash fast. (Dan Kennedy refers to this as “sending the bill to the herd.”)
Many people will never become rehearsed or quick enough to become a practicing magician. But you can carry out some seemingly magical results in your business that will amaze both you and your friends (and more importantly, put money into your bank account) when you put these ideas to work in your business.
Are you ready to finally Escape the stress and frustrations you feel in your business? Have you always wanted to have your business perform like top small businesses you see featured but just didn’t know how?
At SuperConference℠ 2015 The Magic Show marketers will showcase what amounts to their “best marketing tricks” live and in a sense “break the magician’s code” when they reveal how they do it and how you can too. Don’t miss your chance to receive the best possible price on the 2015 SuperConference℠ which is being offered right NOW. This price will go up after the first of the year. So don’t miss out.
For more information on SuperConference℠ 2015 and to lock in the lowest rate possible click here.
Source: Dan Kennedy