Categories: SEM

Local Hotel Internet Marketing Strategies [ClickZ Educational Session]

Event: ClickZ Chicago

Session: Dominating the Local Ecosystem: Trends, KPIs and Ranking Factors

Date:  Wednesday, November 5th 2014

Time: 4:00 PM – 5:00 PM

Location:
Palmer House Hilton Hotel
17 East Monroe Street
Chicago, IL 60603

Topics Covered:
Wondering how to leverage the recent updates in search to help improve your hotel’s local presence? Search is an ever-changing environment and your hotel’s Internet marketing strategy should stay up-to-date with the most recent changes. In this educational session, Milestone’s founder will discuss the latest trends and updates in the search world, and how to optimize your hotel’s local listings to improve search visibility. It will cover important topics and factors crucial to your hotel’s success in the local search results including:

  • Trends and updates – Pigeon update: what, how, results,
  • Local ranking factors,
  • Most crucial KPIs to measure success in the local ecosystem,
  • Who are the most important partners dominating 90% of the local ecosystem?

Speakers:
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Richard Mastriani, Director of SEO, Wyndham Hotel Group

Registration Info:
Click Z Chicago 2014


Source: Paid Search

Charles

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