Categories: Marketing

LinkedIn Releases New Trend Data About Women in Sales [Infographic]

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

Last week, LinkedIn released a workforce diversity data report that sparked some questions about the representation of women in certain roles and industries. Using the data from LinkedIn member profiles, they set out to understand how the percentage of women in Sales, specifically, has changed in the past decade.

They found that the percentage of women in Sales has increased slightly in the past 10 years, but that percentage decreases the more senior the role — the C-Suite and VP-level have the smallest percentage of women in Sales.

Industry matters, too — healthcare and pharma have the highest percentage of women across all functions, while technology and hardware show the lowest.

This research, which you can find in the infographic below, kicked off an ongoing series in which some of the top women in sales decided to share their insights on the issue, which I encourage you to read. I reached out to social sales expert Jill Rowley, one of the sales leaders that will be sharing her tips in that series, to get her take on why the research and discussion on the matter is so important.

“I never wanted my success to be defined by my gender. I wanted to be evaluated based on my value and the outcomes I generated. So I never really found my voice on this subject of women in sales until later in my career, when I saw the data about the lack of women in leadership roles. Now that I’ve seen it, I feel a duty to support other women who are still looking to find their voice and create their own success story. We all have a responsibility to help one another succeed in this industry.”

With that in mind, take a look at LinkedIn’s research, and more importantly, read a few of the insights some of the top women in Sales have to share.


Source: Hubspot


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