Categories: SEM

Impact Your Rank and Revenue with Top Search Strategies [Webinar Recap]

 

We have this week’s webinar recap ready for you! Our search team hosted an educational 30 minute webinar to discuss the best ways to get your business to rank higher on the search engines and increase your online revenue.  This webinar covered topics such as how users search today, the capabilities your website platform should contain for easy indexing by search engines, mobile testing and content, relevant links and directories to allow searchers find your business on and off line, and the impactful updates to make in Google My Business.

Additionally, please find the remaining questions and answers from the webinar below,

How do you set up back links?

First, for an understanding of backlinking we suggest watching our Milestone Minute video, Backlinking Basics.

There are many different ways to set up backlinks. You can claim your business listing on internet directories, like YellowPages, TripAdvisor, Yelp, etc. You can get your business listed in more niche-specific websites, like Resortsandlodges.com, Spafinder, etc. Ensuring that your map profiles (Google Maps, Apple Maps, and others) link to your website is another option. Local linkbuilding for hotels can also involve working with hospitals, local universities, conferences, local event listings, and other businesses that may work with people from out of town, who’ll need a place to stay.

Where do you answer direct questions?

The best place to do so is in the FAQ section of your website. Compile a list of the most common questions that your customers are asking about your business, and provide answers for each one within the FAQ page.

Editing the Knowledge Graph (Clarification)

Many elements of the Knowledge Graph are editable by business owners/managers: Name, Address, Phone Number, Website, Photos, Map Placement, Social Media Links. For all of those fields, edits may be submitted directly through the Knowledge Graph. Two primary areas are not editable by business owners/managers: Description and Amenities. Changes to these sections require a call to the Google My Business support.

A big thank you to Aaron, Terry, and Jake for this great webinar!

If you enjoyed this webinar, register for our next webinar on September 8th, “Maximize Your 2017 Hotel Marketing Budget” 


Source: Paid Search

Charles

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