Hyatt Westlake Plaza is located just outside the Southern California town of Thousand Oaks. The property is a unique combination of outstanding business facilities and a resort-like atmosphere, overall a Mediterranean luxurious hotel oasis in Westlake Village. A goal of the hotel was to increase online promotion of this unique property to business and leisure travelers alike. Due to ever changing search engine algorithms their site was in need of a refresh to meet the latest SEO guidelines in order to boost search performance. This effort also called for enhancement of the site’s content and imagery for hotel search engine optimization purposes as well as to improve the guest experience. Hyatt Westlake Plaza partnered with Milestone Internet Marketing in late 2013 to complete the optimization and enrichment of its brand.com website while also implementing an ongoing marketing strategy. The property is enjoying fantastic results to date!
Milestone completed initial search engine optimization of the hotel’s brand.com website in November 2013. YOY results for Jan – May 2013 vs 2014 are:
To learn more about Milestone, and what they can do for your hotel’s search engine optimization, click here.
Jamie Lesperance, Sales & Marketing Specialist
Dilkhush Engineer, Account Manager/e-Strategist
Source: Paid Search