We were glad to provide webinar attendees with digital marketing strategies and attribution guidelines to measure success in today’s connected digital world. We covered topics from the digital customer journey and conversion path, to major changes in search, user behavior changes, how the various channels fit into the conversion funnel and how to measure digital marketing success. We discussed ongoing internet marketing initiatives such as hotel website design, paid marketing, social media, content marketing, and search engine optimization strategies.
- Customer search behavior evolution
- KPIs to measure every stage of customer journey and conversion funnel
- Mobile first mindset
- Strategies to saturate all touch points of customer journey
How Your Customer Journey Impacts Your Conversion Funnel [Webinar Recap]
Source: Paid Search