Do you ever look at your phone, and a little voice in your head explodes with rage:
“Stop hijacking my digital space!”
Your thumb quickly navigates to BLOCK the ad, news feed, or whatever was occupying space on your screen.
That’s how a poor mobile sales process can lose customers.
Do you have a mobile optimized sales process?
Is your business ready?
Those are questions you need to answer if you want to prosper.
In today’s blog we’re going to take a look at mobile marketing/advertising and how you can amalgamate direct response copy principles to ensure you stay ahead of the curve and generate more sales.
FACT: Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing. It is estimated that mobile app install ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6bn in 2015, and over $6.8bn by the end of 2019!
Mobile marketing is no different to writing direct response sales letters. The delivery of your message is what separates them.
Knowing your customer is using a mobile device you need to be smarter with your message to market.
- Space is limited. You’ve got less than 6 inches to get their attention!
- Time. You’re entering a competition to win attention (you’ve less than a second) with every social media platform hustling for a piece of the action.
Not to mention texts, Whatsapp and more!
What can you do? You need to approach your marketing slightly different to sending a 20-page direct response sales letter in the mail… or a long email.
Here are some samples:
Text MSG Marketing
When was the last time you didn’t open a text message?
Tips for creating the perfect call to action using text messages.
Tip 1 – Use Bullets – dig through some old sales letters and look for the bullets; these are a great starting point for grabbing attention and getting a call to action.
How to Run Ads on social media platforms – (The best mobile solutions for you!)
Could be changed to: How To Dominate Social Media (Including Facebook) Using This Secret Data Hack!
Followed by your call to action. Click a link, visit a web page, and call this number.
Tip 2 – Think about how you would text a friend. That way you keep the message personal.
For example, you wouldn’t start your message saying: FLASH SALE on food at Billy’s, jump on this special offer right now!
You would probably say: Hungry? Try the Hunger Buster tonight? – Show this MSG and get an extra 20% off!
Tip 3 – Headline copy can make great texts. Check out last week’s blog: sage info-marketing advice from a marketing legend ahead of his time! You can learn the secrets of writing headlines that sell from his vault of blockbuster ads.
Let’s move on to Mobile Aps…
You should also consider getting a mobile app created for your business so you can be visible to customers at all times.
Research has proved the average American spends more than two hours a day on his or her mobile device.
By having an app downloaded by a prospect or customer you’re creating a direct marketing channel with them.
Which means you can communicate more effectively and make sure they don’t miss out on your promotions!
Also it can be a great way to deliver specific content and can promote better engagement.
Finally, we’re going to look at Image Marketing
The old saying: “A Picture is worth a thousand words” is definitely true for your customer!
You see, strong imagery can resonate with your prospect often better than words!
Especially when your customers haven’t got much time.
Even celebs are riding the wave.
Take Beyoncé for example, her Instagram posts are worth $1 million each! According to a new report from D’Marie Analytics, which tracks social media reach… Beyoncé is now the most valuable personality on social media, a feat that’s even more impressive when you consider that she’s only the 22nd most followed person online!
If you want to stay ahead of the curve, and be SEEN by your prospects… and have your customers engage with you… then you need to amalgamate mobile marketing in your business.
Which brings me to an important question:
Have you registered for the most anticipated event of the year?
If you want to learn the best ways for mobile marketing… and know what your customer wants without harming conversions or hijacking their digital space then you need to be at 2017 INFO-SUMMIT – The place for fighting poor conversions, protecting your wealth, meeting business growth allies, and battling profit-sucking villains!
Source: Dan Kennedy