Is it just me or do companies have a hard time accepting social media as a marketing channel? From what I’ve experienced, most companies aren’t willing to leverage social media because they don’t believe it can make them more money.
Well, I hate to break it to you, but that’s a big misconception. Social media can make you money.
To show you how you can track the return on investment of your social media campaigns and use that knowledge to maximize your ROI, I’ve created an infographic that breaks down the steps you need to take to achieve these goals. Read More
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Source: JZ-ArtHow to Calculate the ROI of Your Social Media Campaigns by Charles