Are you worried about getting an algorithmic or manual penalty? In most cases, you shouldn’t, but if you are dabbling in SEO, you need to make sure you aren’t breaking any rules.
To help you avoid any current or future Google penalties, I’ve created an infographic that shows you what you should and shouldn’t do.
Click on the image below to see a larger view:
Click here to view an enlarged version of this infographic.
To summarize, if you want to avoid a penalty, you should avoid a few things:
- Duplicate or thin content – make sure your content is adding value to your readers.
- Rich anchor text – when building links, make sure your anchor text isn’t keyword rich. Ideally, you should focus on creating valuable content instead of building links manually. Valuable content will generate natural links on its own.
- Focus on relevance – when building links, make sure you get them from relevant sites.
- Use the “nofollow” tag for paid links – if you are guest-posting or buying links, consider using the “nofollow” tag for those links.
How else can you avoid a penalty?
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