Over the last 12 months, I’ve acquired a new addiction… shopping. And it’s not because I love clothes. The reality is I don’t care for them at all. At home, I walk around in .com t-shirts and basketball shorts because it’s super comfortable.
If it were up to me, I would wear that all day… including in business meetings.
But over the last 12 months, I’ve noticed that when I dress nicer, I seem to be getting larger business deals. Mainly, it’s because people assume that I’m well off based on how well I dress.
Funnily enough, I’ve done all right for a while now… but it’s only in the last 12 months that I’ve been dressing extremely well. I’ve always dressed somewhat decently because I’ve learned that it builds trust and credibility. And dressing well helped grow my consulting rate from $100 to over $1,000, all because of clothes.
As I don’t do much consulting anymore, I thought it would be a fun experiment to take wardrobe to the extreme and see what spending six figures on clothes would do for my business.
Before I get into what I learned, keep in mind that you too can achieve similar results without spending this much money. I’ll show you how towards the end of the post.
So, let’s get started… Read More
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