The global supremacy of mobile marketing is forever increasing. It’s the 21st Century and almost EVERYBODY has access to a cell phone, pretty much twenty-four seven.
Smartphones have taken the world by storm and are now doing the jobs of what used to be high-tech computers, in less than half the time. The real hard evidence is this; SMS alone has 5.4 BILLION active users. For the savvy Mobile Advertiser, that’s a darn huge goldmine!
Mobile Marketing is a first-rate strategy for businesses who want to solidify their customer relationships, easily reach out and generate new leads, thus increasing sales and profit. While emails go out with the same intention, they tend to falter on the urgency front.
SMS messages are immediate, whereas the customer may not have their inbox linked to their cell. In this case, they won’t get the email until much later and could easily just drag it to trash.
Think about it- if you’re out on a business trip, or it’s your day off and you’re kicking back watching TV, if your cell pings you usually check it straight away. Take WhatsApp for example- the app has 900 million active users.
SMS marketing is incredibly adaptable, and can be implemented into almost any campaign. Take Reminders for example. If you’re hosting a Webinar, or you’re pushing people to schedule a call with you, sending them an SMS reminder is a good way to increase show-up rates AND profits.
If you’re dealing with customers who seem to have fallen off the radar, and you’ve been nudging them with unopened emails, an SMS message may just do the trick.
When customers opt-in to receive SMS messages from businesses, this method of marketing pulls in their target audience (those who are the most likely to buy the product or service). Another sure-fire way to skyrocket sales!
Since all the SMS messages going out to customers are instantly delivered, businesses are able to offer spontaneous deals and notify their customers of any sudden changes to usual deals. Some customers may have forgotten about deals available to them, so a bitesize SMS may inspire them to take action.
Here’s a breakdown of how an SMS campaign can work:
Send out an SMS offer that can take them straight to a landing page.
Once the customer has clicked the link in the SMS, a tag is automatically applied in Infusionsoft
If they progress to the purchase stage, another tag is applied and they cease to receive SMS messages.
If they don’t progress to the purchase stage, they can be taken out of the campaign. Still keep their details though- you might want to get them back on the radar.
Mobile Marketing also includes social media. 90% of Facebook’s daily active users get access via the cell phone app.
If you’re promoting your business through Facebook, such as a Podcast that people can subscribe to, why not advertise a reward scheme for your loyal ‘likers’ when they share your post on their own Facebook Timeline?
Seems like a pretty sound way to power-up your marketing strategies.
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Source: Dan Kennedy