PPC can be a great complement to your organic search optimization efforts to help you maximize reach. While your current customers might search for your business by name (i.e. “lindsay’s bakery”), your prospective customers are probably searching for things by topic or location (i.e. “bakery boston”). How do you get those prospective customers to find and visit your website?
PPC is one way to help. And if you’re thinking about incorporating PPC into your marketing strategy, you’re probably thinking about using Google AdWords. Using AdWords, you can advertise your business next to relevant search results and target new audiences of potential customers.
But Google AdWords is more complicated than just bidding high for the top spot, which can really burn a hole in your wallet. Check out this infographic from WordStream’s free PPC University course, which breaks down exactly how the Google AdWords auction works so you can choose the right strategy for your business.
Ready to get started with Google AdWords? Check out our 4-part series on Getting Started With Pay-Per-Click and Google AdWords.
Source: Hubspot
[youtube http://www.youtube.com/watch?v=2TvlE5SFaxM] I finally got tired of doing this manually, so we created a free…
Pre-Compose 3D Aware effects with ease and link expressions Great for displacement maps or isolating 3D…
[youtube http://www.youtube.com/watch?v=UWppqLrS6cU?feature=oembed&w=500&h=281] In this exciting tutorial I’ll be showing you how to create various sci-fi…
Create a variety of futuristic weapon FX Add Distortion and shockwaves Source: Video Copilot 2
[youtube http://www.youtube.com/watch?v=JYbgjCR8PMI] You don’t want to miss this in depth tutorial! Massive tips, no extra…
Create a powerful shockwave effect without 3rd party tools Fix seam issues and add particle pieces…