Converse doesn’t have a huge advertising budget, but, judging by its social media fan base, it doesn’t seem to need one. Converse now has more than 15 million fans on Facebook, which is almost four times the number for its parent company, Nike and about eight times as many as Adidas

How did Converse do it? Geoff Cottrill, Converse’s chief marketing officer, has said that one day he discovered that Converse had 8 million fans and was asked what the brand should do. “Nothing,” he replied. But, as the interview below reveals, there’s a bit more to it than that. In fact, Cottrill has engineered some clever social media programs for the brand that raise awareness for Converse without compromising its image. For instance, the brand is planning to open a recording studio in Brooklyn for up-and-coming bands this summer. But Converse is careful not to ask the bands plug any of its products. Read more…

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Source: Digital Marketing

How Converse Became the Biggest Little Sneaker Brand on Facebook by
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