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Exactly seven years after their controversial split on Valentine’s Day in 2004, America’s favorite plastic lovebirds reunited, sending the socialverse down memory lane.

In celebration of Ken’s 50th anniversary and just in time for the Valentine’s Day release of its Sweet Talkin’ Ken doll, Mattel launched a grandiose marketing campaign to reunite its iconic doll couple, Barbie and Ken.

We spoke with Lauren Bruksch, director of Barbie marketing at Mattel, to get the inside scoop on the success of the campaign’s social media components.

The Campaign

[youtube http://www.youtube.com/watch?v=F0IQBgfphk4&w=640&h=390]

As with all integrated marketing programs, the Barbie and Ken reunion campaign took a village to produceAttention, Ketchum Public Relations and Mattel‘s internal marketing, design and digital media teams worked together to pull it all off. Read more…

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How Barbie & Ken Were Reunited by Social Media by
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