Categories: SEM

HITEC [Educational Session]

Event: HITEC 2015, June 15th-18th

Location: Austin Convention Center, 500 East Chavez St, Austin TX, Milestone Booth #1533

Session #1: Technology Showcase Session June 17th @ 2:45pm

Unalytix: Integrating your Digital Marketing Tools & Analytics with your Distribution Channel Analytics

Hoteliers face an enormous amount of unconnected data; Unalytix delivers an integrated performance analysis of your marketing tools and analytics along with your distribution channel analytics to understand your data overload. The Unalytix platform allows you to view your hotel, or portfolio of hotels, Website Management, Reviews, Social Media, Email Marketing, Paid Search and Integrated analytics report. In addition, Unalytix connects distribution channel analytics including your GDS, OTAs, and Booking Engine data to calculate ROI per channel. The comprehensive data view allows owners and management companies to see the correlation amongst various campaigns, real time performance, and compare performance across different time frames and properties in a consistent format. Come learn how to increase your bottom line through understanding your data with Unalytix.

Session #2: Tech Talks Session June 18th @ 12pm Booth #172

Marketing to Millennials

Bob Kippola from Milestone highlights what Millennials demand and rely on when making purchasing decisions from their fingertips.  This quick 15 minute educational session will open your eyes on the differences of marketing to Millennials versus Baby Boomers, highlighting their travel tendencies, reliance on user generated content, and need for personalization.

Walk away understanding:

  • How marketing and distribution channel analytics join to show performance
  • Tips on how to scale your business with integrated analytics
  • Strategies to reach Millennials

Speaker Profile:

Bob Kippola is the Senior Director of Business Development at Milestone Internet Marketing and has over 20 years of experience working with technology in the hospitality sector.  With his enthusiastic and engaging style, Bob is able to communicate complex technology concepts clearly. Audiences appreciate his ability to present topics that are both informative to the new comer, and challenging to the expert regarding almost any travel technology.

Source: Paid Search


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