Milestone joined HSMAI Chicago to learn the latest from Google Travel, Jill Kruidenier presented “Strengthen Your Digital Marketing Strategy”. The session revolved around how people are constantly connected to technology and how to effectively market to users throughout their digital purchase funnel. Through the conversation “micro-moments“, mobile, dynamic content, and the importance of context were naturally inter-weaved.
Heidi Bitar, VP of Client Services, resonated with Jill’s delivery of Travel Micro Moments= Intent + Context + Immediacy. Working with a range of hoteliers, the need of providing content specific to various points of the customer journey, type of traveler, and type of device is growing in importance. Searchers who are in the inspirational phase resonate with beautiful photos and experiences they can do while visiting. This is very different than the content for the purchasing phase, images of the rooms and proximity to transportation hubs are more important.
Special thanks to the Wyndham Grand Chicago Riverfront for hosting, and being a loyal Milestone client!
Heidi Bitar, VP Client Services
Sara Linton, Product Marketing Specialist
Source: Paid Search