Is your brand timeless or forgettable? What do people think of when they hear the name of your brand or see your logo?
Branding is an important part of building a company that lasts — one that has loyal fans and consumers for a long long time. But a “brand” is constantly evolving, both in the way it looks and how customers perceive that brand.
Consider what Old Spice was known as before Isaiah Mustafa became a viral sensation. What would Apple’s brand be without the legacy of Steve Jobs?
But sometimes marketing can’t do enough to turn around a brand. Sometimes a name change is necessary. Check out the infographic below from WebHostingBuzz to see the original monikers for now-famous brands.