Did you know that 3 out of 5 searches are conducted on a mobile device, including smart phones and tablets? Additionally, 50% of travel or restaurant mobile searches result in a purchase1. With these stats, it is no wonder Google has been pushing features to make searching easier for mobile users. But the real question is, does your hotel or business have a mobile strategy in place?
Last June, the search giant announced that it will alert U.S.-based searchers if a site has a “faulty redirect” that leads mobile users to the business’s desktop website. Also, sites that are not mobile-friendly will get demoted in mobile search results. Over the past few weeks, Google took another step in improving searcher’s mobile web experience by rolling out its “mobile-friendly” label, which warns mobile searchers whether they’ll see a mobile-friendly site or not when clicking on the result.
Mobile-friendly site in search results
The way mobile-friendly sites should look on a smartphone
In order to be eligible to have the “mobile-friendly” label on your hotel’s search results listing, there are a few things that your hotel website must pass:
Google mentioned that they are experimenting with using the above criteria as a ranking signal2. Hotels should check if a page on their site is mobile-friendly, and can use Google’s Mobile-Friendly Test tool.
There are several ways hotels can optimize their website for mobile search and qualify for this new Google label:
To learn more or get pricing on Milestone’s mobile website and marketing services, click here and fill out our RFP
Teresa Villaruz, Sr. Marketing Manager
Source: Paid Search