Get 78% More Conversions!

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Hi everyone this is Charles – CEO

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world-class media and I wanted to give

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you something very cool today and this

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is how to get up to seventy eight

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percent more traffic revenue and

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engagement on every piece of content

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that you write this works on Facebook

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Ads this works on landing pages sales

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pages and let me just show you one of my

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clients currently his book that I am

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promoting is actually number one in over

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five countries and you can see in over

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you know five different Amazon’s

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amazon.ca dot u K dot dot com obviously

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amazon com and he’s also number one in

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over five categories so he’s number one

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in five countries and five categories

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and its really kicking butt this is the

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first thing you should understand you

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know about the landing page that we

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created that we create for him and every

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piece of content that we create for him

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he actually had as highest every month

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this last month and you know regularly

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does over 100k a month in online sales

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so it’s very valuable and it’s helped us

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out tremendously and I think you can

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help you out tremendously so enjoy hello

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everyone this is Charles bear hof CEO

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world-class media and this is how to get

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seventy eight percent more traffic

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revenue and conversions from all types

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of content let’s get started let’s start

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with a meet and greet to start off so

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those of you who know me those who don’t

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i’m a google bing certified search

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specialist i was also a lead architect

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on sites that have over 12 million

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visits per month I’ve worked on huge web

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sites previously I was a digital

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marketing consultant for Madison Avenue

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type clients like pimco with Campbell

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Ewald who has clients like Cadillac

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Kaiser Permanente AT&T etc

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I’ve also worked with smaller attorney

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sites I’ve taken sites from scratch to

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you know to 30,000 visits per month in

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under three months time so I’ve done a

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lot of work and that’s you know pure SEO

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work that’s not like paying for the

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traffic so I’ve worked on small sites

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and large sites have worked on the whole

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spectrum I launch world-class media in

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2010 since worked on you know mom and

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pop shops and attorneys and stuff like

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that and I’ve really figured out how to

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take sites from scratch to a ton of

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visits per month and I’m going to show

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you a lot of techniques I use in this

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webinar alright so i’m just a nerd who

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loves SEO code in search engines a lot

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of people asked me to present this

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information to him a lot of friends have

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asked me to spill my secrets but I was

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hesitant because I didn’t know if they

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could get the same results and I think

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I’ve kind of outlined that and made it

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real easy for people to do and so I’m

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happy to share this now and enjoy all

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right so get started I’m a real dude you

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can reach me at world-class mediacom

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just look it up online that’s me and my

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wife and my kids and a very important

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part of taking notes and I want to

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illustrate how many of you write down

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notes and just end up throwing them away

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i know i did this for a very long time

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until I figured out my own best

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practices for keeping notes and i’m

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going to show you that with you today

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and this is what i’d like you to do if

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you don’t have a pen right now you

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should go grab it you can always come

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back to this and watch it again but what

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i do is i take a sheet of paper and I

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draw a line down the middle and on the

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left side I write the theory that the

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really cool stuff that I learned you

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know this should work right so I take

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all the stuff I learn right down the

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left side on the right side I write down

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the practical notes right so you know

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what you do what how you actually

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perform will go right here on the right

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hand side and on the left side your

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usual notes go here but the ideal thing

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is actually to translate every in

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Orton fact into a an action item on the

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right hand side so the goal is to take

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massive action so if you don’t have a

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pen this is how I recommend you do it

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let’s get started so let’s start with

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some facts this particular site i was

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working on I took up you know I brought

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it up to 30,000 visits per month and

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this is the same training that I gave

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their staff on how to write content and

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stuff like that i’m going to make it

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very simple for you and to back up these

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statistics PR newswire reports that a

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study of releases on their wire service

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this is press releases shows that one

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adding a photo or an image increases

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views of the release by fourteen percent

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I mean they get thousands and thousands

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and thousands of press releases

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constantly they’re huge so you know this

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is a pretty pretty accurate statistics

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so adding a photo or an image increases

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views of the release by fourteen percent

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to adding a video gives you a twenty

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eight percent increase in views three

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make that an image and a video and

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you’ll get a forty-eight percent boost

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in views for go all the way and put in a

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photo a video a graphic and a download

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and you’ll see a seventy-eight percent

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jump in the number of views I’m going to

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repeat that again go all the way in your

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content right and put a photo a video a

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graphic and a download and you’ll see a

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seventy-eight percent jump in the number

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of views now those are pretty cool

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statistics now I’m going to show you how

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to make it even more compelling all

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right here’s your first writer downer on

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the left-hand side you can write your

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headline can increase views up to eighty

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percent so your headline is the most

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important part of capturing the

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attention of your potential customers

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and clients and I’ve got a treat for you

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actually at the end of this video I’m

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going to give you a link where you can

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download the top 100 headlines of all

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time and you can use these headlines

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anyway you want you just alter them up

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slightly as you know their performers

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they’ve made billions and billions of

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dollars you just alter them slightly for

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your own personal needs and pretty

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much any product or service that you

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have or anything you’re writing about

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can be altered into these types of

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headlines and it’s just amazing I use it

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all the time so that’s a treat for you

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at the end of this webinar and I hope

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you enjoy it I’m going to put a link

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down at the bottom for you so let’s get

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started one creating a compelling

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headline this story I’m going to tell

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you illustrates what I’m talking about

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so this was an interview of Dan Miller

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who is sold 50 to 60,000 copies of his

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book and this in the interview he talks

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about the only thing he changed on the

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book you know a lot of people say don’t

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judge a book by it’s cover well most

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people do so here’s how you effectively

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change your headline so how did you sell

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50 to 60,000 books was it just promoting

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that’s the 15 million dollar question or

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the 2 million dollar question really

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here Dan Miller says I did so little I

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keep learning now things about affiliate

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links and co adventures and all and all

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I didn’t know any of that really I just

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made it available but one thing I did

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that was very advantageous for me I

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recognize that was the name now the name

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48 days to the work you love on that my

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material originally was called career

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transitions then I called it career life

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transitions 101 to make it sound more

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like an academic course then it was find

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the job you love in 30 days and I

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realized some people didn’t really want

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a job jo bhi so I changed that very

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strategically to work so work open the

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door to other things now it’s really you

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want to make it very compelling like if

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you compare career transitions versus 48

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days to the work you love I mean there’s

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no comparison 48 days the work you love

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is very compelling headline so start

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with something like that you can start

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with any arbitrary number like like the

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one I have here you know how to get

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seventy percent more conversions or you

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know how to get seventy percent more

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revenue and engagement on your content

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just you want it you want to illustrate

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the value to your customer right what is

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it gonna it’s all about them you gotta

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tune into radio station wwiii FM in

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other words what’s in it for me all

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right

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writer down or number two add a viral

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photo I usually put the photo at the top

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of each of my blog posts and I’ll show

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you where to get amazing photos

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ethically for free right here all right

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where to get free images so I typically

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do a google search for Flickr Creative

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Commons and in Flickr you can get free

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images in their creative commons which

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people have to tag their images if they

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want to share it you know with anybody

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if they want to share it with

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corporations or you know if they want to

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make it share alike so I’d look for

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share alike which means you can share it

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anywhere and you can find amazing photos

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by people on there for free so too you

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can also use google just do a google

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search and you can drill it down in

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their menu i’m going to show you an

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example right here of how to do it the

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other thing you can do is take

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screenshots screenshots are great you

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can just take a screenshot of a website

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or something you’re trying to illustrate

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just screenshot it crop it and paste it

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into your into your presentation images

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that you can use legally so I usually

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put the catchy image at the top of my

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blog and you want to get what i call a

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viral image and it’s the image that

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catches your attention the most it’s

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like the image that slaps your customer

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you know that just wow kind of catches

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their attention and it should illustrate

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what you’re talking about as well it

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should communicate what you’re trying to

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say and it should be of the same tone as

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your customer you know if they’re mad

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about something it should be something

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that shows a mad person you know for

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example so in addition to making your

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story irresistible and makes it very

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shareable in social media too so when

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somebody clicks to share your post that

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image shows up on their social media

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feed which is super valuable and it

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increases your clicks tremendously all

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right so a catchy image can also be

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found in all major search engines for

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example you can see image searches at

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the top of Google on many of their

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searches now it doesn’t necessarily

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drive traffic to your site

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but if the image is very compelling

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other people will use it and they’ll

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grab it off your site and it I can get

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thousands of visitors to my site just

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from using this technique all right

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writer downer number three add a viral

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video here’s the awesome part you don’t

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have to recreate the wheel you don’t

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even have to create the video yourself

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all you have to know how to do is how to

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embed it off google so add a video to

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your article for example like this you

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can reach people all over the world now

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how you do it you don’t have to recreate

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the wheel in fact I recommend you find

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something that you like and just embed

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it in your post so you’re taking an

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audience’s viewpoint rather than a

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creator viewpoint if you’re if you take

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the audience’s viewpoint and you look

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for something that’s really good it tip

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they typically feel the same way right

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so for example we are writing about

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electric cars we found a very

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professional comparison from car and

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driver’s channel on YouTube and we just

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embed it in the article we are doing

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writer downer number four test your text

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the more text you have the better so

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search engines typically if you think

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about it the only way they can find your

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content is by the words on your page and

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every word on your page is actually

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another opportunity for them to be for

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you to be found in search engines so

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also every variation of each phrase in

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your article is another way to be found

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so the more words you add the better for

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search engines so but the other thing

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that I found in part important if you’re

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doing ads and you’re doing articles and

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whatnot test your text you want to see

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which text is more compelling which you

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want your text to be very compelling and

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you want people to scroll all the way

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down if they’re reading a long piece of

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text now there was a survey done of all

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of the top pages on the internet and the

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typical count for you know all the top

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searches on the internet the top ranking

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sites had over 2,000 words per page

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that’s why Amazon you know increased

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tons of words on their pages everybody

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as has been typically trying to

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add more and more content to each page

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um build it and they will come as false

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here’s the truth outflow equals inflow

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so in other words the more you reach out

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the more people you’ll get in the more

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you promote on social networks the more

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you tell friends and others about it all

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it takes out flow in order to get in

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flow the other truthful fact is that

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really all traffic is paid traffic so

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all all traffic can really be drilled

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down to time how much time did it take

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to create that traffic how much time to

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take for you to write that article and

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if you figure out it took me you know an

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hour well how much do you get paid per

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hour and if you can break it down to

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time you can break down to a dollar

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value and then you can say well that

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costed me fifty dollars for that long

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article i wrote worth of time and that

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equals fifty dollars to get thousands of

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traffic in now organic traffic obviously

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is a very high rate of return so like I

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said I’ve worked with Madison Avenue

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marketing agencies with clients like

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Cadillac Kaiser AT&T etc and it kind of

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dawned on me that really all traffic is

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paid traffic all traffic requires some

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kind of commitment or payment so once

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you swallow that pill it makes it very

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easy you know if you’re paying for very

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highly targeted traffic the type that

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will buy your service then it’s worth it

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you know so the whole trick is how do

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you put a dollar towards your

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advertising and make two dollars back

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that’s the whole trick and it’s not easy

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so I’ve taken sites from scratch from

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brand spanking new to 30,000 visits per

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month and once you’re hitting that level

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of traffic you can get a lot more inflow

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from people right all right writer

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downer number 5 add a free download to

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your article or your ad to increase

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conversions 78% just like I’m doing in

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this presentation i’m giving you the top

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100 headlines of all time to download

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you should give your readers something

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really valuable just like that and

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that’s going to really increase the

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value of your

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product to them okay so here’s a bonus

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writer downer number six this doesn’t

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only work all these steps you know one

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through five of how to get seventy eight

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percent more traffic to your blog your

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articles your ads and everything it

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doesn’t only work on blogs articles and

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press releases it works on ads to and

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specifically this is working really well

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on facebook I’ve tested this you know

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multiple ways and it works amazingly

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well almost every time in all types of

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advertising all right so this works

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amazingly well on facebook in this

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example i’m showing you on the left-hand

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side a ad i saw from offer pop planning

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your digital marketing strategy for 2015

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here’s how to get ahead on top trends

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00:16:40,530 –> 00:16:43,810
get my free report now the scoop from

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00:16:43,810 –> 00:16:45,700
100-plus marketing professionals on how

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to reach more social and mobile

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customers collect insights and measure

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roi okay and on the right hand side you

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see something from jeff Walker’s product

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launch formula here are you hoping your

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product launch or business will do well

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or do you want to be sure it’s going to

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rock I’ve got a free video training

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00:17:00,550 –> 00:17:02,050
series here that will show you how to

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create a lunch that gives huge sales and

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momentum and avoid the mistakes that

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kill most launches before they even

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start discover the secrets of the no

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00:17:08,800 –> 00:17:10,839
failed launch get this free training

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00:17:10,839 –> 00:17:14,170
series now they’re both advertising

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00:17:14,170 –> 00:17:16,089
downloads they both have text they both

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have a catchy image and they both have

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videos from what I can tell or at least

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the one on the right does it’s going to

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go to free video training series right

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so this works amazingly well I want you

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to try it do these five things and let

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me know how it goes so let’s do a

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summary you know this particular site i

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was working on i took up to 30,000

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visits per month in under three months

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and this is the training that i gave to

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their staff that they implemented so i

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hope you enjoy it like I said PR

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newswire showed that on a case study of

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their thousands and thousands of press

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00:17:51,580 –> 00:17:54,150
releases that one adding a photo

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00:17:54,150 –> 00:17:57,240
especially catchy photo or image

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increases the views of the release by

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fourteen percent adding a video gives

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you a twenty eight percent increase in

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views make that an image and a video and

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you’ll get a four

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% boost in views so go all the way and

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put a photo a video a graphic and a

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download and you’ll see a seventy-eight

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percent jump in the number of views so

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here you can see on the left-hand side a

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graphic example which shows the

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difference you know you just have text

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you get twenty four percent views you

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have text in an image you get a

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20-percent jump you add text and image

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and a graphic you get a forty-eight

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percent jump and you go all the way put

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an image text a download and a graphic

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00:18:38,620 –> 00:18:40,150
and you’ll see a seventy-eight percent

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00:18:40,150 –> 00:18:43,210
jump in the number of views awesome huh

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00:18:43,210 –> 00:18:46,570
so what questions do you have I’d love

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00:18:46,570 –> 00:18:49,000
to hear your feedback you can reach me

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00:18:49,000 –> 00:18:51,520
at any time info @ world-class media I

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00:18:51,520 –> 00:18:55,380
get thousands of emails so bear with me

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00:18:55,380 –> 00:18:58,450
I’m doing training on how to get more

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00:18:58,450 –> 00:19:01,990
traffic and what not you can sign up by

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00:19:01,990 –> 00:19:03,940
clicking the link below and find out

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00:19:03,940 –> 00:19:05,410
more information about world-class media

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00:19:05,410 –> 00:19:07,780
I definitely appreciate hearing your

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00:19:07,780 –> 00:19:10,390
feedback thank you for watching and

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00:19:10,390 –> 00:00:00,000
click on the link below for more info

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