Categories: Marketing

Event Marketing – Defined

Let’s discuss event marketing is the promotion of an event: promotional activities involving an event such as a sporting or social event, designed to bring a product to the attention of the public.

There is a whole new buying-step in the over-all buying process these days – and several Google Engineers actually wrote a book called “ZMOT” or the “Zero Moment of Truth” – Besides the funk name – ZMOT refers to the new buying cycle of people to look up the Truth on products – reviews or “ratings” before they buy products. This search for truth has circumvented many of the past “workable” infomercials and advertising cycles – so they just don’t work so well anymore.

Event Social Media Marketing

Event Marketing and Social Media

Event Marketing has Changed. Social Media Marketing plays one of the most important parts of Event Marketing. Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social media is now a routine part of how many people connect with each other and the world. Rest assured, social media isn’t just for college kids or geeks. Social media is changing the way we work, offering a new model to engage with customers, colleagues, and the world at large. We believe this kind of interaction can help you to build stronger, more successful business relationships.

Social media is word-of-mouth marketing online. It increases patient loyalty and is a powerful tool for acquiring new clients. Social media is no longer a new subject. While there may still be some skeptics, social media has been embraced as an important business tool. Social media is still a shiny object to many people – companies still come at it with a focus on the shiny object rather than on what they really need. In that context, asking “why” is critical to improving your odds of success.

Social media is important partly because it can help you present a human face to human buyers of your product or service to help you sell MORE of your product or service. Social media is changing customer loyalty programs also by identifying problems through monitoring what people are saying about their brands. They also join the conversation to show that they are listening, to clear up miscommunications, or to add clarifications.

This is a great info-graphic shared by www.hubspot.com:

2012-Event-Marketing-Info-Graphic

There is a whole new step in the over-all

Charles

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Charles

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