Disney Marketing: The Happiest Social Media Strategy on Earth

CharlesDigital

Disney-social-media-360

Feed-twFeed-fb

With more than 200 million Likes across all of its Facebook Pages, The Walt Disney Company is one of the most powerful brands around, online and off.

The Disney Consumer Products (DCP) division of the Walt Disney Company is responsible for various merchandise and licensing for different Disney properties — including leading franchises like Cars, Toy Story and Disney Princesses. DCP operates its social media presence under the name “Disney Living” and has managed to gain more than 300,000 Likes on Facebook, 29,000 followers on Twitter and 8.8 million views on YouTube in just under two years.

Disney Baby, an initiative designed to engage with parents of infants, launched its social media presence in January 2011. In less than eight months, Disney Baby has gained more 363,000 likes on Facebook, making it one of the biggest brands in its segment Read more…

More about Marketing, Disney, Business, Social Media, and Features
Source: Digital Marketing

Disney Marketing: The Happiest Social Media Strategy on Earth by

Related posts:

  1. 5 Fitness Brands Kicking Butt on Social Media
  2. How 5 Top Brands Crafted Their Social Media Voices
  3. Social Media Outlets Secrets – How To Use Social Media For Business
  4. 6 New & Innovative Social Media Campaigns to Learn From