Content marketing has a clickbait problem
Spend any amount of time on the Internet, and those promoted stories start popping up. They’re not particularly subtle
“Putting a girl in a bikini, putting a cut cate picture — all the tactics that get you to click on promoted content — but that is clearly just click-baiting you into something you didn’t expect,” said Peyman Nilforoush, CEO and co-founder of inPowered, which helps companies promote stories on the Internet
Image: Screenshot
Clickbait has recently become a flashpoint, with Facebook announcing a crackdown on it, and BuzzFeed proclaiming that it “doesn’t do” clickbait. Read more…
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Source: Digital Marketing
