Content marketing's clickbait problem is fueled by an addiction to clicks

Clickbait

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Content marketing has a clickbait problem

Spend any amount of time on the Internet, and those promoted stories start popping up. They’re not particularly subtle

“Putting a girl in a bikini, putting a cut cate picture — all the tactics that get you to click on promoted content — but that is clearly just click-baiting you into something you didn’t expect,” said Peyman Nilforoush, CEO and co-founder of inPowered, which helps companies promote stories on the Internet

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Image: Screenshot

Clickbait has recently become a flashpoint, with Facebook announcing a crackdown on it, and BuzzFeed proclaiming that it “doesn’t do” clickbait. Read more…

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Source: Digital Marketing