Categories: SEM

ClickZ San Francisco – The Customer’s Journey Through The Local Ecosystem

Event: ClickZ Live San Francisco

Session: The Customer’s Journey Through The Local Ecosystem

Date:  Wednesday, August 13th 2014

Time: 11:00-11:45 AM

Hyatt Regency San Francisco Embarcadero
5 Embarcadero Center
San Francisco, CA 94111

Topics Covered:
This session will take you through the customer journey – in your local ecosystem. The session will cover how all of the channels play a significant role in converting the customer in the local ecosystem touching on:

  • Local, hyperlocal (social), and paid channels as well as on-page/off-page.
  • Best practices for each channel specifically focusing on local SERPS and local customers
  • How a cross-channel integrated strategy helps convert customers
  • Case studies of local businesses sucessfully leveraging cross-channel strategies
  • How businesses can focus on local customers and how to capture them from the local ecosystem

Benu Aggarwal, Founder & President, Milestone Internet Marketing

Registration Info:

Source: Paid Search


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