Category Archives: Social Media

Social Media Strategy

Viral Marketing – 3 Little SEO Mistakes Causing Gaping Holes in ROI

How would you like to know three little mistakes that could be causing you up to 500% less Revenue and Conversions on Your Website? Well in this article I will paint a perfect picture for you and provide you with the Solutions to these invisible website holes.

Aha! It is the invisible holes that are the hardest to see – because they do not draw any attention to themselves – but I will make them clear as daylight. (Keep reading)

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Viral-Marketing-Tips

Viral Marketing Black Hole #1 – “Failure To Capture Identities”

Ahhh the wisest SEO’s among us know that Traffic without conversion is worthless. Let me take it a step further – You could be getting millions of visits without making a dime – or getting one phone call. Sometimes you see websites that are just Gibberish and Keywords strewn that make no sense – they seem like they are written in another language. That is not SEO – that is a joke. A junk site that is SEO optimized is just junk site with more traffic – and they may click – but they won’t stay for long…

What’s the Solution: A good article – with a great call to action – or a pop-up with great products. Especially a important download that your public would actually want. Give away great FREE Stuff – and all your visitors need to give in exchange is their identity – if your site and download are good enough – people will not mind giving their information.

Viral Marketing – Clients Should Be Jumping on Your Boat! (More After This Video)

Viral Marketing Black Hole #2 – “Failure To Follow Up”

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Viral-Marketing-Hole-1

Say you did capture their identity? Ahhh but here comes the second invisible Black Hole. Many visitors may not be ready for your product yet – or maybe they are waiting for that huge check that is in the mail. But they came – they saw – and they left. You got their address – but then what? Are you following up? Are you continuing to interest them in your services. A major survey done showed that the amount of follow-up needed to close a deal has increased dramatically – sometimes it can take 18 repeat messages to finally get someone to buy. Are you going the distance?

The Solution: An automatic email campaign to keep them interested in your product – or a Newsletter at the very least. But something to continually remind them of what they are missing by not working with you – and continually grab their attention.

Viral Marketing Gaping Hole #3 – “Post Purchase or Conversion Follow-up” AKA Referral Marketing

Let us hypothetically say that you are doing number 1 (Capturing The Identity Adequately) and number 2 (Following Up Efficiently). Well – are you getting referrals? Specifically – are you asking your pleased clients to tell others? Are you asking them to leave reviews?

Once upon a time, it used to be – Had you seen a good post-card or good “looking” item on TV or heard it on the Radio – you might have bought it. This is no longer the case. Some engineers at Google found that the Internet introduced a whole new Pillar or Column in the Universal Buying cycle – People are actually investigating the Truth on a given item before they buy. These engineers wrote a book – called ZMOT or (The Zero Moment of Truth) which discusses this new step in the buying cycle.

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Viral Marketing Black Hole

The Solution? Simple! Just ask. Just send a follow-up email – or call asking satisfied, happy clients to leave reviews or tell their friends. Additionally – make it really easy for people to share their good experiences. That my friend, is how you kick off viral products…

Hey, how about sharing this article with your friends? (See I asked)

Best of Luck,

Charles

Charles Verhoeff Viral Marketing   3 Little SEO Mistakes Causing Gaping Holes in ROI

 

 

Charles Verhoeff + is World Class Media’s Founder, but people call him Charlie.
Here is his full Bio: Charles Verhoeff. Charles Lives in Los Angeles, CA and is also the CEO of World Class Media

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Viral Marketing Data – What You Should Know

What Makes Videos Viral?

Remarkable. The Remarkable-ness is crucial in the rise of successful viral marketing – small changes in the environment lead to huge results, and people are much more sensitive to environment. The timing and context of the campaign launch must be right.

Video marketing is a hot trend right now. Between social networking and the power of YouTube, viral video marketing has taken the Internet by cyber storm. The strategy behind viral marketing is “word-of-mouth.” People pass the video to other people and the message/content spreads quickly.

Social Media Strategy
Social Media Strategy

Although there is no secret sauce – Understanding that if you manufacture a “viral-esque” video – your percentage is WAY higher than an average boring video. Keep reading:

The emergence of “viral marketing,” as an approach to sales, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, metrics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context.

Fortunately, it is possible for companies to benefit from the insights of viral marketing while avoiding its most serious pitfalls. We propose an approach called big-seed marketing, which combines viral-marketing tools with old-fashioned mass media in a way that yields far more predictable results than “purely” viral approaches like word-of-mouth marketing.

Only messages that are both memorable and sufficiently interesting to be passed on to others have the potential to spur a viral marketing phenomenon. Making a message more memorable and interesting or simply more infectious, is often not a matter of major changes but minor adjustments.

Then it’s just a matter of raising awareness about your event. You should use a variety of ad venues, including social media, viral marketing and press releases.

Viral Marketing
Viral Marketing

Viral Marketing Defined

Viral Marketing Defined
Viral Marketing Defined

What Exactly Is Viral Marketing?

Viral marketing is a strategy used by advertisers to spread the word and increase awareness about a product by infiltrating social networking sites. Spreading the word in much the same way a computer virus spreads throughout the software on your computer, viral marketing is designed to create a buzz about a specific product that spreads throughout the social network from one user to another. It is very effective, as a single message has the potential to be seen by thousands to millions of people. These days – people spend more time on social networking sites than any other activity online.

Effective Viral Marketing

Viral marketing is obviously the wave of the future. The internet is causing people to rethink the way they do business. Viral Marketing is different than Word of Mouth marketing; viral seems like it involves more than just talking about the QUALITY of a product. It requires a “Kick-off” It involves some sort of promotion, and the “talking” is usually about that promotion. Viral marketing is more effective than traditional Marketing since the recommendations come from people who are alike and trust each other. By traditional marketing the recommendations come through official channels, (TV and Radio) & the consumer knows that the ads are paid-for.

Viral Marketing is based on effects studied in the social sciences, particularly Social Media Marketing and the most effective types of promotion on the different channels – for instance Facebook and Linkedin can have a much different method for attaining the best result. It is all about emotions.The goal of a viral marketer is to create “buzz” about a product or idea, so that the idea spreads widely. Viral marketing is a marketing method by which content is passed by word of mouth from one person to the other. The content may support the company’s brand , or simply generate the coveted buzz or excitement among customers. Our Viral marketing is the new business buzz phrase for replicated promotion of products and services. This marketing technique capitalizes on social networks and by-word-of-mouth publicity to increase brand awareness.