Referrals

How to Decrease Your Bounce Rate

You’ve heard the term “bounce rate” before, but do you know what it means? Google Analytics defines “bounce rate” as the percentage of single page sessions on your website. Now that you know what a bounce rate is, do you know how you can decrease your bounce rate? Instead of Read more…

By Charles, ago
Referrals

8 Powerful Takeaways from Eye Tracking Studies

When it comes to data, I’m convinced you can’t have enough. Crunching numbers, running tests, poring over metrics, analyzing trends — that’s what helps build great businesses and awesome websites. One fascinating field of study of consumer behaviour is eye tracking. The information gleaned from eye tracking can help you Read more…

By Charles, ago
Referrals

Why Social Is the New SEO

In January of this year, Matt Cutts released a video explaining that social signals do not impact search engine result rankings. For a long time, every SEO behaved as if they did. If this is true — that social signals don’t affect search rankings — what do we do now? Read more…

By Charles, ago
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