Marketing

When "Good Enough" Is Good Enough

good_enough_creative“Is this good enough?”

It’s a question that has at one time or another haunted us all. It’s unique in its ability to be both universally familiar and individually personal due to the way it transcends industries, job descriptions, and skillsets, yet simultaneously elicits in each of us a certain degree of emotional conflict. (more…)

Marketing

How to Build a Successful Native Advertising Campaign

native_advertisingA marketer’s job is always changing, whether it’s keeping up with new trends and technology, or simply altering a strategy to grow with your company. Native advertising is the current “it” tactic, and as publishers are deciding the best ways monetize in an increasingly digital world, marketers like myself are figuring out how to take advantage of this great new opportunity.  (more…)

Marketing

What 15,000 People Read and You Didn't

social-media-blog-1At HubSpot, we spend a lot of time and effort each week attempting to create content that is relevant and valuable to you, our wonderful readers. We view social shares as an endorsement of sorts — they show us how many people found our content valuable enough to share it with their own contacts. (more…)

Marketing

How to Optimize a Landing Page

Do you know how to optimize a landing page for traffic and conversions? I hope The Definitive Guide to Landing Page Optimization helped you. But in case you haven’t had a chance to read it, here is how you can optimize your landing page with 3 simple steps: Identify the main Read more…

Marketing

How Typography Affects Conversions

When you think about conversion optimization, what comes to mind? Testing colors, call-to-action buttons, headlines, and other elements including text, right? Although those elements do affect conversions, what about other design aspects such as typography? I know what you are thinking. How the heck does typography affect conversions? Well, certain font types Read more…

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