Content

When it comes to crafting messages that resonate with your target market. You need to stack the deck in your favor. The best way (backed by extensive testing) is to carry out research. More specifically, researching your customers. This step takes time, energy and focus. If you could dissect a Read more…

How do you keep up with your prospects and customers? Do you know where they are? I’ll let you in on a secret… They are everywhere! That’s why at GKIC we believe in a multi channel marketing approach. You see if you’re not marketing to your customers multiple ways, you Read more…

Your headline has your prospects attention… they start to read your sales message… AND There goes another customer. You have made $0! Why is that? There could be lots of reasons. • Your offer sucks. (Like trying to sell weight loss to a skinny person!) Read more…

Batman: I’m not sure info-marketers are ready for this… PAUSE Jim Gordon: Shouldn’t the people know the TRUTH… …In today’s blog we’ve pulled a FAST one on Batman, and borrowed a blueprint from the Bat Cave! Don’t worry; we’ll get it back before anyone notices… Targeting and Optimization on Mobile Read more…

Do you ever look at your phone, and a little voice in your head explodes with rage: “Stop hijacking my digital space!” Your thumb quickly navigates to BLOCK the ad, news feed, or whatever was occupying space on your screen. That’s how a poor mobile sales process can lose customers. Read more…

He sold stoves to nuns, drunkards, and everyone in between… “Now, You Can Learn The Secrets of Writing Headlines That Sell From His Vault of Blockbuster Ads!” Hidden in ads, is a ‘Secret Selling Formula’ proven to skyrocket your sales… Read on To Double, Triple Even Quadruple Your Turnover… If Read more…

The marketing world is changing at a frightening pace. The IGENERATION has taken over mainstream marketing. Google state 96% of consumers now research products or services on their mobile phone. Facebook released statistics that 1 billion of their 1.3 Billion users access their accounts via mobile each month! You’ll see Read more…

                      Sounds simple, but I can tell you now there is a whole lot more to keeping your customers engaged than what meets the eye. (At this point I also urge you to open our previous blog post ‘Follow The Read more…

Writing copy to boost conversions is not something that comes easily without practice. There are a number of things to consider when undergoing the task of writing copy. And the things outlined in this week’s post are NOT necessarily things you may have considered before… Let’s talk about psychology-based copywriting Read more…

In the best interests of your business, your marketing follow-up strategy needs to tick a number of boxes. The real money is in the follow-up. As a business renegade you need to focus on more than just your product and its sales… how you reach out AFTERWARDS is also crucial Read more…

Crafting sales letters is something we are all largely familiar with. I’m sure you’ve buried your nose in plenty of materials guiding you through the standard ‘how-to’ steps that form the basic shell of your next sales piece. (You can also refer to last week’s post, where I included reference Read more…

  Please raise your hand if you have ever been personally victimized by a headline. By victimized, I mean it’s been waiting sneakily in your line of vision with baited breath, and as you gaze in its direction, BAM! it pops out, all 72pt and bolded, and even though Read more…

If you’re in the Direct Response Marketing game, and you’re not already asking yourself, “what can I do to increase revenue FAST?” every minute of the day, then I urge you to continue reading. Freelance direct response copywriter Dean Rieck says: “Response is one of the five keys of successful Read more…

It is common knowledge that ‘celebrities’ are perceived as superior to the rest of the population. They are highly regarded when it comes to ambition, opinion, latest fashion trends and even in some cases, knowledge, but the truth is; what REALLY makes them different from everybody else? Take Cam Newton, Read more…

So many hats, so little time. Sound familiar? I get it, we get it. As a business owner you’re probably ALWAYS on the go, struggling to find five minutes where you can really take a moment, breathe (count to ten…) and focus on your business – let alone learn new Read more…

Every business superstar and entrepreneurial expert knows the importance of networking. Not only can it help towards constructing a jam-packed list full of super-hot leads, but you never know where you’re going to meet your next business partner… or successor, if you’re looking to pass the torch and retire in Read more…

The global supremacy of mobile marketing is forever increasing. It’s the 21st Century and almost EVERYBODY has access to a cell phone, pretty much twenty-four seven. Smartphones have taken the world by storm and are now doing the jobs of what used to be high-tech computers, in less than half Read more…