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This week we lost Lester Wunderman, known as the father of direct marketing. He was 98. A college drop-out with no formal training in advertising, he got into the mail-order business when he and his brother, Irving, proposed that the two of them work for one salary split between them. Read more…
I have a hard time understanding why business owners spend so much money on something that doesn’t really work… When there is an alternative that works right in front of their eyes. For example, I just read that more than half of marketers report allocating half or more of their Read more…
Read on to discover the best-known human operating system (assembled over 41+ years) for time management, autonomy, and wealth attraction… A computer operating system is the most important software that runs on your computer. It manages your computer’s memory and processes, as well as all of its software and hardware. Read more…
Read on to discover the best-known human operating system (assembled over 41+ years) for time management, autonomy, and wealth attraction… A computer operating system is the most important software that runs on your computer. It manages your computer’s memory and processes, as well as all of its software and hardware. Read more…
In the words of Jerry Maguire “Show Me The Money!” and that’s exactly what we’re going to do in this week’s blog! If you want to have an unfair advantage over any and all competitors then keep reading… You see, most business owners and entrepreneurs we meet don’t have an Read more…
In the words of Jerry Maguire “Show Me The Money!” and that’s exactly what we’re going to do in this week’s blog! If you want to have an unfair advantage over any and all competitors then keep reading… You see, most business owners and entrepreneurs we meet don’t have an Read more…
As an entrepreneur or small business owner, to thrive in this uncertain economy you need to keep your marketing interesting. You need to be looking for ways to boost your response. And you need to create better relationship with your clients, customers and patients. That’s why I want to share Read more…
As an entrepreneur or small business owner, to thrive in this uncertain economy you need to keep your marketing interesting. You need to be looking for ways to boost your response. And you need to create better relationship with your clients, customers and patients. That’s why I want to share Read more…
This week’s blog was written to help you to increase your productivity, boost your sales and maximize your business growth. You see, when you pull back the curtains, almost all businesses are the same in that somebody has to generate a lead or a prospect. The prospect somehow has to Read more…
This week’s blog was written to help you to increase your productivity, boost your sales and maximize your business growth. You see, when you pull back the curtains, almost all businesses are the same in that somebody has to generate a lead or a prospect. The prospect somehow has to Read more…
If you own a business you may have wondered whatever happened to the freedom, money, success, and prosperity you always desired — which is why you got in business in the first place… …But instead it turned out being a 60-80 hour non-stop grind where you’re working all the time Read more…
If you own a business you may have wondered whatever happened to the freedom, money, success, and prosperity you always desired — which is why you got in business in the first place… …But instead it turned out being a 60-80 hour non-stop grind where you’re working all the time Read more…
In a recent email we sent called: The Tale of Two Coaches there was a marketing lesson embedded in the copy. Did you spot it? In case you missed out here’s the opening… “One beautiful summer afternoon in Cleveland, Ohio, 27 years ago, two men attended a seminar looking to Read more…
In a recent email we sent called: The Tale of Two Coaches there was a marketing lesson embedded in the copy. Did you spot it? In case you missed out here’s the opening… “One beautiful summer afternoon in Cleveland, Ohio, 27 years ago, two men attended a seminar looking to Read more…
Important message from Dan Kennedy: “While most sales professionals are knocking on doors and cold calling, I have prospects pay me up to $19,000 to come to ME for consulting days in my home office in Cleveland, Ohio.” In this week’s blog we’re going to show you how to sell Read more…
Important message from Dan Kennedy: “While most sales professionals are knocking on doors and cold calling, I have prospects pay me up to $19,000 to come to ME for consulting days in my home office in Cleveland, Ohio.” In this week’s blog we’re going to show you how to sell Read more…
Being able to help someone achieve something spectacular… now that’s a feeling. It’s a catching feeling too. Influencing people spreads like wildfire. And in this article, it explains why the ‘coaching’ phenomenon is rippling through the workplace at an unstoppable rate. Have you ever considered becoming a coach? What about Read more…
Being able to help someone achieve something spectacular… now that’s a feeling. It’s a catching feeling too. Influencing people spreads like wildfire. And in this article, it explains why the ‘coaching’ phenomenon is rippling through the workplace at an unstoppable rate. Have you ever considered becoming a coach? What about Read more…
When it comes to crafting messages that resonate with your target market. You need to stack the deck in your favor. The best way (backed by extensive testing) is to carry out research. More specifically, researching your customers. This step takes time, energy and focus. If you could dissect a Read more…
When it comes to crafting messages that resonate with your target market. You need to stack the deck in your favor. The best way (backed by extensive testing) is to carry out research. More specifically, researching your customers. This step takes time, energy and focus. If you could dissect a Read more…