In the brand new course the “Power of Copy Unleashed, How To Create Offers Your Customers, Clients and Patients are Powerless to Resist” I give out my Top Ten Rules For Writing An Effective Headline.[…]

Recently I had an interesting conversation with one of our GKIC copywriters about how she cut down her writing time by 75 percent and skyrocketed conversion literally overnight. About six months into her intense study[…]

“I need help building my list!” This is a universal problem that virtually every business owner has and it’s the number one thing we’re told people need help with. This is a great thing for[…]

Each year we hold a special competition that represents some of the best examples of how our members our using GKIC-style marketing to get results. In case you aren’t familiar with our Marketer of the[…]

Recently I heard a story about a concert promoter who was very knowledgeable about booking venues. He could book coliseums, huge fairs, festivals, and clubs—the type of venues that the average person would find difficult,[…]

“If you can’t tell it, you can’t sell it.” So says Peter Guber. Guber is Founder and CEO of Mandalay Entertainment, a business dynamo that spans movies, TV, sports entertainment and digital media. And I[…]

Lately, I’ve noticed this weird thing. Every place I go, I hear American recording artist John Mayer singing one of his songs. At Starbucks—he’s singing “Love Song For No One.” Having dinner in a restaurant[…]

I have a few thoughts, germane to what we are supposed to be celebrating on July 4th. Judge Napolitano: “The reverence we once held for privacy – and private rights with it – is virtually[…]

Ahhh. Summer. Traveling. Baseball. Outdoor concerts and events… As I was exploring my options for this Friday’s Fourth of July festivities, I became even more keenly aware of what a potent persuasion technique the use[…]

In my mentoring and coaching work at Fast Implementation Bootcamp and Peak Performers, I get the chance to peek into the lives and businesses of our GKIC members. These members aspire to more in life,[…]

I’ve spent over 40 years as a serial entrepreneur and encourager of other entrepreneurs. I think all persons should be in business for themselves—at the very least working after-hours from their day job. I also[…]

It’s not surprising. After the brutal winter we had in Chicago, pothole damage claims are at record levels and expected to top the most ever in Chicago. Hit one of those potholes and you might[…]

I hope you are enjoying your summer. If you are like a lot of people I know, you are excited that school’s out and you’ve got big plans for a fun-filled summer. You might even[…]

One of the most powerful concepts I’ve ever learned is about mindset. It helps me understand… How to deal with success. How to deal with failure. Why I give up at times after a failed[…]

On April 22, Peter Guber was interviewed on Fox Financial’s After The Bell show. Peter, you know, is the author of Tell To Win, an entertainment industry expert, movie producer and mogul, and a sports[…]

When I was growing up, my mother would attend Tupperware or Stanley Home Products parties. Well-known companies such as Mary Kay Cosmetics and Pampered Chef still use party-plan selling today very much the same way[…]

Right before we had Jeff Walker, the creator of the Product Launch Formula, speak at the GKIC Info-Summit a few years back Jeff was gracious enough to share some of his best strategies with our[…]

Recently I read an interview with multi-millionaire Mark Ford, a master copywriter and marketer and co-founder of American Writer & Artists Inc (AWAI) and creator of Early To Rise. In the interview, he talks about[…]