In the words of Jerry Maguire “Show Me The Money!” and that’s exactly what we’re going to do in this week’s blog! If you want to have an unfair advantage over any and all competitors[…]

As an entrepreneur or small business owner, to thrive in this uncertain economy you need to keep your marketing interesting. You need to be looking for ways to boost your response. And you need to[…]

This week’s blog was written to help you to increase your productivity, boost your sales and maximize your business growth. You see, when you pull back the curtains, almost all businesses are the same in[…]

If you own a business you may have wondered whatever happened to the freedom, money, success, and prosperity you always desired — which is why you got in business in the first place… …But instead[…]

In a recent email we sent called: The Tale of Two Coaches there was a marketing lesson embedded in the copy. Did you spot it? In case you missed out here’s the opening… “One beautiful[…]

Important message from Dan Kennedy: “While most sales professionals are knocking on doors and cold calling, I have prospects pay me up to $19,000 to come to ME for consulting days in my home office[…]

Being able to help someone achieve something spectacular… now that’s a feeling. It’s a catching feeling too. Influencing people spreads like wildfire. And in this article, it explains why the ‘coaching’ phenomenon is rippling through[…]

When it comes to crafting messages that resonate with your target market. You need to stack the deck in your favor. The best way (backed by extensive testing) is to carry out research. More specifically,[…]

How do you keep up with your prospects and customers? Do you know where they are? I’ll let you in on a secret… They are everywhere! That’s why at GKIC we believe in a multi[…]

Your headline has your prospects attention… they start to read your sales message… AND There goes another customer. You have made $0! Why is that? There could be lots of reasons. •[…]

Batman: I’m not sure info-marketers are ready for this… PAUSE Jim Gordon: Shouldn’t the people know the TRUTH… …In today’s blog we’ve pulled a FAST one on Batman, and borrowed a blueprint from the Bat[…]

Do you ever look at your phone, and a little voice in your head explodes with rage: “Stop hijacking my digital space!” Your thumb quickly navigates to BLOCK the ad, news feed, or whatever was[…]

He sold stoves to nuns, drunkards, and everyone in between… “Now, You Can Learn The Secrets of Writing Headlines That Sell From His Vault of Blockbuster Ads!” Hidden in ads, is a ‘Secret Selling Formula’[…]

The marketing world is changing at a frightening pace. The IGENERATION has taken over mainstream marketing. Google state 96% of consumers now research products or services on their mobile phone. Facebook released statistics that 1[…]

                      Sounds simple, but I can tell you now there is a whole lot more to keeping your customers engaged than what meets the eye.[…]

Writing copy to boost conversions is not something that comes easily without practice. There are a number of things to consider when undergoing the task of writing copy. And the things outlined in this week’s[…]

In the best interests of your business, your marketing follow-up strategy needs to tick a number of boxes. The real money is in the follow-up. As a business renegade you need to focus on more[…]

Crafting sales letters is something we are all largely familiar with. I’m sure you’ve buried your nose in plenty of materials guiding you through the standard ‘how-to’ steps that form the basic shell of your[…]

  Please raise your hand if you have ever been personally victimized by a headline. By victimized, I mean it’s been waiting sneakily in your line of vision with baited breath, and as you[…]

If you’re in the Direct Response Marketing game, and you’re not already asking yourself, “what can I do to increase revenue FAST?” every minute of the day, then I urge you to continue reading. Freelance[…]