On April 22, Peter Guber was interviewed on Fox Financial’s After The Bell show. Peter, you know, is the author of Tell To Win, an entertainment industry expert, movie producer and mogul, and a sports[…]

When I was growing up, my mother would attend Tupperware or Stanley Home Products parties. Well-known companies such as Mary Kay Cosmetics and Pampered Chef still use party-plan selling today very much the same way[…]

Right before we had Jeff Walker, the creator of the Product Launch Formula, speak at the GKIC Info-Summit a few years back Jeff was gracious enough to share some of his best strategies with our[…]

Recently I read an interview with multi-millionaire Mark Ford, a master copywriter and marketer and co-founder of American Writer & Artists Inc (AWAI) and creator of Early To Rise. In the interview, he talks about[…]

On Tuesday, Darcy told you about the leak in your business that is causing you to lose customers (and money) without you even realizing it. (If you missed it, you can read Is Your Business[…]

Drrrrrip…Drrrrrip…Drrrrrip… Drip, drip, drip! My friend first noticed her leak one day during a heavy rain storm. It appeared in the first floor ceiling of her two-story home. The next day she called a roofing[…]

Gather ‘round the campfire and let Uncle Dave tell you a spooky, true story. It all started back when I was doing a birthday party magic show at a very wealthy man’s home. I had[…]

…would fill a shelf full of books. For starters, they do not understand how elastic price is. Only a small percentage of buyers of anything make a small percentage of their decisions sole or predominately[…]

The local Cleveland media recently threw a hissy fit over a joke my friend Joan Rivers made on The Today Show. Joan said that the room she had to stay in when she visited Melissa[…]

With the National Football League (NFL) draft just winding up this past weekend, I couldn’t help but think about the similarities between football player and customer development. There were 256 players selected in the 2014[…]

During my days as a magician I learned a key secret that I still use in business today. It was essential in, not only putting on an entertaining show, but in getting clients to book[…]

May 20, 2014 is “Be a Millionaire Day.” Observed worldwide, it is a day for everyone to think and dream about what it would be like to be a millionaire. If you are not yet[…]

I just finished re-reading Making Them Believe by Dan Kennedy and Chip Kessler. Based on the advertising, marketing and promotions of Dr. John Brinkley, it dissects the 21 principles drawn from Dr. Brinkley’s advertising. At[…]

The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.” The author, trying to educate others, described the P.S. as “generally containing information which is trivial.” To be[…]

To be clear, I am generally opposed to pioneering. My “oft-used chestnut” about pioneering is: pioneers return home full of arrows. I am greatly in favor of ‘creative borrowing’—the transfer of the proven from one[…]

A few years ago, actor Kevin Bacon wanted to know what it would be like to not be famous. He commissioned a Hollywood make-up artist to make a prosthetic disguise that would make him unrecognizable[…]

“It’s not about selling, it’s about image and building their brand.” That was what one of our GKIC copywriters, Cindy Cyr, was told by her sales manager back when she sold advertising for a regional[…]

I’ve been at this for 40 years, guiding entrepreneurs, sales professionals and others to exceptional levels of business, financial and personal achievement. Based on my experience and my up-close and personal work with an ever-growing[…]