At a recent Hollywood conference a leading studio head said that the power in Hollywood is shifting from the producers to the creatives. What he meant by that was after nearly a century of monopolizing the production and distribution of film and video content the Internet has now made it possible for anyone who has the interest, drive, and creativity to become famous, make money, and be discovered in ways totally unforeseen a short time ago.
With the video content explosion on the Internet many backyard producers are becoming famous in their own world of online fans and viewers. You can be one of them!
There are many sites on the Internet that specialize in exposing your work to the world. Obviously the main one is YouTube. Here, in addition to uploading your “productions”, you can form your own channels so people can see all your work in one spot. YouTube can be limiting in the length of your videos so check out the many other sites including Metacafe, Viemo, if you want to submit longer productions.
Most people are amazed that you can produce your own HD videos, beautifully edited, for about $200. Assuming your have a computer, simply get Adobe Premiere Elements, (about $100), and Kodak’s Zi6 mini HD camcorder, (runs off regular batteries, also about $100). That is all the equipment you’ll need!
You will need to have the following positions covered for your production, no matter how big or small.
Producer. This is the person that organizes all elements of the film. They are normally involved in raising the money necessary, hiring the director, purchasing the script or screenplay, hiring the actors, picking the set or screen stage, and dealing with the business aspects of the production.
Director. This person interprets the script onto the screen. That is why this person plays such an important role in the productions success. They decide the camera angle, how the actors relate to each other, and in general make their vision of the production come alive on the screen. In most small productions the director will also be the cameraman.
Actors. Well, we know what these people are suppose to do.
Many times one or two people do all of the above. Certainly in small web productions a person normally starts out being at least the producer and director, and, many times the actor also. The main point is make sure you have all three functions covered. Now it’s on to what you are going to produce.
In general all productions fall into one of two categories; scripted and unscripted. Scripted are all productions where the actors follow – a script! Of course, these require actors to learn their lines and follow the screenplay. Unscripted are best exemplified by the “reality shows” currently so popular. Here there is no script, and all the expense and time associated with it. Most likely you are going to start with an unscripted production because it is simply easier and costs a lot less.
Once you have made your decision on what to produce there are two main schools of thought about how to go about it. The first one is that you should focus solely on producing top quality content. This means spending endless hours planning each element of your production. The second school of thought is to just pour as much content as you possibly can out onto the Internet and hope that one will be a hit. Either way you choose is fine. I would recommend doing the one that best fits your personality. If you are more of a perfectionist then obviously you are more suited to the first type of production.
Once your production is done and ready for upload don’t forget the details like proper key wording, titles, and credits. Obviously if you are going to be building your reputation as a producer of on line video you will have to be consistent in your uploads. Try and stick to a production schedule so your viewers will can get used to seeing your new productions on a timely basis. As you start to see results of your uploads through the number of views they are getting you will be able to adjust your productions in the direction of the more popular posts.
The Hollywood mogul may be fading into history, but film making and video production has never been easier, and who knows – you may just be a natural.
For more questions on promotional modeling or to hire professional promotional models, contact the author Fred Sweet, President of San Diego Model Management, one of the most trusted names in modeling on the West Coast. http://www.sdmodel.com or firstname.lastname@example.org