Viral Marketing Infographic
Social Media

Viral Marketing Defined

What Exactly Is Viral Marketing? Viral marketing is a strategy used by advertisers to spread the word and increase awareness about a product by infiltrating social networking sites. Spreading the word in much the same way a computer virus spreads throughout the software on your computer, viral marketing is designed Read more…

Digital

4 Ways the Pet Industry Has Gone Digital

The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media management tools. The Internet has helped animal lovers really go wild — the Lolcats meme and the recent cat breading trend are Read more…

Digital

5 Travel Brands Inspiring Wanderlust on YouTube

The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, MA, that makes a full platform of marketing software, including lead generation tools. As German philosopher Arthur Schopenhauer once noted, “A man’s delight in looking forward to and hoping for some particular satisfaction, is Read more…

Digital

HOW TO: Optimize Text Ads for Search

The Future of Search Series is supported by SES San Francisco Conference & Expo, the leading search, social and display conference. From August 15-19, get five days of education, inspiration and conversations with marketing experts across the digital space. Save 20% with the code MASH20. Text ads aren’t sexy. They Read more…

Digital

How Barbie & Ken Were Reunited by Social Media

Exactly seven years after their controversial split on Valentine’s Day in 2004, America’s favorite plastic lovebirds reunited, sending the socialverse down memory lane. In celebration of Ken’s 50th anniversary and just in time for the Valentine’s Day release of its Sweet Talkin’ Ken doll, Mattel launched a grandiose marketing campaign Read more…

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