Social Media

Viral Marketing Defined

What Exactly Is Viral Marketing? Viral marketing is a strategy used by advertisers to spread the word and increase awareness about a product by infiltrating social networking sites. Spreading the word in much the same way a computer virus spreads throughout the software on your computer, viral marketing is designed Read more…

By Charles, ago
Digital

4 Ways the Pet Industry Has Gone Digital

The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media management tools. The Internet has helped animal lovers really go wild — the Lolcats meme and the recent cat breading trend are Read more…

By Charles, ago
Digital

5 Travel Brands Inspiring Wanderlust on YouTube

The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, MA, that makes a full platform of marketing software, including lead generation tools. As German philosopher Arthur Schopenhauer once noted, “A man’s delight in looking forward to and hoping for some particular satisfaction, is Read more…

By Charles, ago
Digital

5 Fitness Brands Kicking Butt on Social Media

The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including marketing analytics tools. It’s a new year, which means that most of you will have resolutions like “lose 20 pounds” or “get fit” or Read more…

By Charles, ago
Digital

How 5 Top Brands Crafted Their Social Media Voices

The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, MA, that makes a full platform of marketing software, including tools for better B2B lead nurturing. Social networks are platforms for personal connection and dialogue, a reality that has proved challenging for many companies Read more…

By Charles, ago
Digital

HOW TO: Optimize Text Ads for Search

The Future of Search Series is supported by SES San Francisco Conference & Expo, the leading search, social and display conference. From August 15-19, get five days of education, inspiration and conversations with marketing experts across the digital space. Save 20% with the code MASH20. Text ads aren’t sexy. They Read more…

By Charles, ago
Digital

How Barbie & Ken Were Reunited by Social Media

Exactly seven years after their controversial split on Valentine’s Day in 2004, America’s favorite plastic lovebirds reunited, sending the socialverse down memory lane. In celebration of Ken’s 50th anniversary and just in time for the Valentine’s Day release of its Sweet Talkin’ Ken doll, Mattel launched a grandiose marketing campaign Read more…

By Charles, ago
Digital

Top 5 Innovative Digital Marketing Agencies

The Digital Marketing Series is supported by HubSpot, which offers inbound marketing software that helps small and medium sized businesses get found on the Internet by the right prospects and converts more of them into leads and customers. Learn more. Behind every great digital campaign is a great agency. Thanks Read more…

By Charles, ago
Digital

HOW TO: Define the Role of Your Social Media Team

The Social Media Marketing Series is supported by Webtrends Facebook Analytics, which provides comprehensive tracking and measurement solutions to help you maximize your ROI. To keep up with Webtrends Social products, follow its blog. Social media is an increasingly popular area of marketing and communications for businesses of all sizes. Read more…

By Charles, ago
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