Marketing

Introduction to Corporate Videos

As the name suggests, a corporate video can be described as an audio-video communication material used by companies and business corporate for a defined purpose in a corporate or B2B environment. Now, many companies are creating their own corporate videos for a variety of purposes including brand promotion, product/service marketing, gaining public support and bringing in investments.

Marketing

Event Videographers

Would you like to recall a party or celebration for years in the future? A lot of people do. Numerous things such as weddings, retirement or anniversary celebrations, and birthday and graduation parties come and go but the memories stay. Nonetheless, those memories can certainly disappear and get foggy.

Marketing

Video Production Business Tips – Why Wedding Videographers Should Move to Corporate Video

My main focus in the video production business is to figure out how I can use my talents as a video producer to make the most money with the least amount of effort… all while building a business asset that will someday allow me to retire and travel the world while I’m still young enough to actually enjoy it! After spending several years as a wedding videographer, I learned that the only way to achieve my goals would be to move away from wedding videos and start focusing my efforts on producing corporate videos.

SEM

Rethinking Keyword Management

The state of keyword management tools – An introduction to Milestone Insights If you are in the market for a keyword management and SEO tool you certainly won’t have a hard time finding options. From small utilities to full enterprise suites, the field is certainly not lacking in alternatives. Regardless of depth Read more…

Marketing

Video Marketing For Lawyers – 19 Questions to Ask Your Video Production Company

There are video companies who charge attorneys $5000 to create a one minute clip. There are some very big well-known website companies that will charge you anywhere from $2,500 all the way up to $35,000 to create video for you. There are wedding videographers who will charge you $500 for a 30 second clip that is nothing more than a template for a commercial. The problem with different video companies is comparing apples to apples.

Business-Marketing-Secrets
Marketing

Business Marketing Clarified

What is Business Marketing? Business marketing can also be business-to-business marketing, or B2B marketing, for short. It helps businesses grow or stay relevant in today’s market. It is essential to growing your business and staying successful. Business Marketing is the practice of private and commercial businesses taken to facilitate the Read more…

Event Social Media Marketing
Marketing

Event Marketing – Defined

Let’s discuss event marketing is the promotion of an event: promotional activities involving an event such as a sporting or social event, designed to bring a product to the attention of the public. There is a whole new buying-step in the over-all buying process these days – and several Google Read more…

Viral Marketing Infographic
Social Media

Viral Marketing Defined

What Exactly Is Viral Marketing? Viral marketing is a strategy used by advertisers to spread the word and increase awareness about a product by infiltrating social networking sites. Spreading the word in much the same way a computer virus spreads throughout the software on your computer, viral marketing is designed Read more…

Digital

4 Ways the Pet Industry Has Gone Digital

The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media management tools. The Internet has helped animal lovers really go wild — the Lolcats meme and the recent cat breading trend are Read more…

Digital

5 Travel Brands Inspiring Wanderlust on YouTube

The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, MA, that makes a full platform of marketing software, including lead generation tools. As German philosopher Arthur Schopenhauer once noted, “A man’s delight in looking forward to and hoping for some particular satisfaction, is Read more…

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