Referrals (in my opinion are the lowest cost way to get your ideal clients, when you incorporate the successful tactics that other business are dong into your own business, the results can be magical.
In Today’s post, I will talk about how a Dance Studio Marketing Tactic was used to bring in a ton of referrals. This same tactic can be applied to many other businesses.
I have worked with some of the biggest Digital Marketing Agencies – and you know what was funny? They didn’t get their ideal clients through Digital Marketing – they got their clients through REFERRALS.
Here’s some surprising facts about referrals:
65% of new business comes from referrals – New York Times
92% of respondents trusted referrals from people they knew – Nielsen
People are 4 times more likely to buy when referred by a friend – Nielsen
Non-cash incentives are 24% more effective at boosting performance than cash incentives – University of Chicago
Offering a reward increases referral likelihood, but the size of the reward does not matter – American Marketing Association
The LifeTime Value of a new referral customer is 16% higher – Wharton School of Business
83% of consumers are willing to refer after a positive experience—yet only 29% actually do – Texas Tech
Okay – Now Lets Discuss The Tactic …
REFERRAL SYSTEM: HOW A DANCE STUDIO GOT A TON OF REFERRALS:
This tactic is called: – Free Lessons or Consultations for Those Who Give You Referrals.
This Dance Studio basically gave away FREE DANCE LESSONS or the equivalent cost (money) to anyone who brought them a new customer.
They would tell every one of their dance students and their parents that they would give a FREE dance lesson to any friend, as well as give the person who brought them in money or another free dance lesson.
THE RESULT: It worked great and they got a ton of new clients using this.
Can you think of a free giveaway for referrals (maybe “bring a friend and get half off”) or a similar promotion?
Do You Care About Your Clients As Much As You Should?
Relationships First – Business Second! FOCUS ON RELATIONSHIPS NOT BUSINESS …
If you keep the relationship strong – and ask for referrals – they will start coming.
I care about my readers and Clients. I care about you reading this. I want each of my posts to help my clients, and you should too.
In social Media – it’s even more important to put relationships first.
You should treat each client like family (I don’t mean by giving them a ton of money – ha ha) but I am talking about taking your relationship further than most brick and mortar stores like Walmart. I have always taken the
Conclusion: Create a FREE Introduction Offer To Your Clients
- I recommend you apply this tactic on Facebook
- I recommend you reach people directly through Linkedin
- I recommend you reach people through email – and building your own list
When you adapt, adopt and implement the successful referral systems that other businesses have used to rapidly expand their business – into your system for getting referrals – you can propel yourself above your competition.
We have seen people use just 10% of these methods to get a tremendous result. You don’t have to do all of them. You just need a SYSTEM in place.
Remember actions, not thoughts, get results.
World Class Media Team
Result-Driven Viral Marketing & Design,
Search Marketing and Optimization.
Phone (toll free) 888.924.5558
Referral Marketing Infographic 2015
ReferralCandy – Refer-a-friend Programs for Ecommerce Stores
Download this infographic.
Source: World Class Media