Many people think that product creation has to be a long and complicated process that consists of tons of brainpower and thousands of dollars of fancy equipment—like a high-end video camera, studio quality microphone, and a fancy post-production.
The truth is that you don’t need to drop thousands of dollars on equipment to create a product. Product creation can be an “ugly” process here at GKIC because we just focus on getting the product out there—vs. spending tons of time tweaking transcripts, adding fancy video graphics, etc. etc.
Trying to strive for perfection when creating a product can stifle progress, so we believe that “good enough is good enough” when it comes to product creation.
Here are 6 steps you can use right now to create a product in as little as 2 hours. This is taken from the actual Product Creation Checklist we use everyday here at GKIC. Remember, you don’t have to get it right, you just have to get it going:
- Brainstorm to map out your subject matter. Just sit down with a pencil and paper…or a computer using mind-mapping software…and ask yourself, “What do I do to create the transformation I formulate for my customers, clients or patients?” List all the steps you use to create that transformation. You can even use sticky notes on a bulletin board, if you choose.
- Organize these steps into 6-12 main topics. We always aim for 5-7 topics, but the topics can be as many as you want. You can just create an outline based on the brainstorming session you performed above. Or you can arrange your sticky notes on a bulletin board in 6-12 “groups” you’ll use to create the sections of your product.
- Under each topic, write down 10-15 bullet points. You’ve already done most of this in the first step, but here’s your chance to “fill in the blanks” with more ideas for each topic. This is the outline you’ll use to create your product!
- Record your audio. No fancy equipment needed here. You can easily download inexpensive recording software to your computer and a simple headset microphone. Dave Dee, our Chief Marketing Officer, uses Sound Forge audio, but you can use a myriad of inexpensive programs to record your product.
- Speak about your topic. It helps if you stand up since you’ll be more energetic as you speak about each topic. Or you can hire someone to interview you. You’ll want to use the bullet points you formulated above to guide you step-by-step through each step of your product.
- Transcribe the audio. There are plenty of inexpensive transcription services available online. You may also want to read the transcription out loud, reorder the content, or edit the transcript with subheads to make it flow better.
This is a snippet from GKIC’s “Product Creation Checklist” we use everyday. Ultimately, you don’t want to just give content and call it a day. You want to design the product so that it brings in, attracts, and creates really good customers.
You also want to figure out how your product will be sold. In other words, advertising, marketing, sales plans, etc. should precede and drive product development. The “build it and they will come” philosophy of product creation is a surefire way to disappointment and wasted time and money.
Note: This week we are releasing, for the first time ever, 3 powerful trainings straight from the “Bonus Day” at the 2015 Info-SUMMIT where we go in depth on The GKIC Model. Gain exlusive access by clicking here now.
Source: Dan Kennedy