User experience is becoming an increasingly popular feature of the digital landscape. But as digital marketers, we don’t always have a clear view of what it is, and how it impacts our work
In my work as a user experience designer, we often work closely with digital marketers. Although the budgets for both types of work often come under the broad heading of “marketing money,” the responsibilities of each and the outcomes they deliver vary considerably
In this article, I’ll brief digital marketers on some of the fundamentals of user experience, and how it impacts their work.