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It’s a new year, which means that most of you will have resolutions like “lose 20 pounds” or “get fit” or “lose the flab.” Fortunately, many fitness brands are using social media so that you can think about — and work toward — a healthy lifestyle, even when you’re not in the weight room.

These brands are taking a multi-platform approach to helping fans get healthy and excited about fitness in a fun wayMashable spoke to five brands — Equinox, Under Armour, Lululemon, Zumba and Crunch Gym — about their approach to social media and what makes them successful. Read more…

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