4 Ways the Pet Industry Has Gone Digital

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The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media management tools.

The Internet has helped animal lovers really go wild — the Lolcats meme and the recent cat breading trend are two major examples of the social consumer’s craving for fluffy news and entertainment.

But beyond leisurely (or shall we say, leash-urely) consuming pet content on the web, there’s also a new breed of marketing geared toward the realm of petcare. Brands are making a concerted effort to engage on social platforms, create useful apps and offer up hot new pet supplies for their animal-loving fans. Some brands and enthusiastic individuals even meet up at the annual BarkWorld conference, a gathering of social media savvy pet lovers for “petworking.” Read more…

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Source: Digital Marketing

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