In the past 12 months I’ve sold more than $1,000,000 of information in the form of my Celebrity Launchpad and Instant Local Celebrity Mentoring (group coaching) products, my New TV Power home-study kit, and my books Break Through Your Upper Limits on TV, What They Teach You at The Wharton Business School, and The Greatest Book of All Time.
In the process, I’ve earned the GKIC Info-Marketer of The Year Award from my mentors Dan Kennedy, Dave Dee, and the other fine folks at GKIC. And I’ve accomplished all this with a staff that includes me, my wife, a part-time Virtual Book-keeper, a very part-time Virtual Assistant, and a summer intern — my daughter who needed to earn extra money so she could go to Italy with her boyfriend during summer break from USC.
These 7-figures of sales have created the opportunity for me to work with and empower almost 300 entrepreneurs to make a difference and a fortune sharing their messages on ABC, NBC, CBS and FOX Local TV News and Talk shows all across America, and I’ve become good friends with many of my clients.
If You want to achieve this $1,000,000 level of sales in your info-marketing business, you must avoid these 3 big mistakes:
1) Lack of Unique Positioning. Dan Kennedy always lectures about how key it is “to show up like no one else, in a category of one.” You will doubtless hear him say those exact words from the state at Info-Summit or most any speaking engagement. In my work, I attribute much of my success to the fact that I have remained focused on my unique position in the marketplace as The Only Person In The World Who Teaches Authors, Speakers, Coaches and Entrepreneurs How To Create Celebrity With Local TV News & Talk Show Interviews.
2) Lack of Celebrity. Dan Kennedy has written “If you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset. Then the question: do you have a plan you are following, working, implementing, step by step to make yourself a (bigger) celebrity? If not, why not? If not now, when?”
People don’t buy much high-priced stuff from “Nobody’s.” In order for you to get someone to give you a lot of money for your information products, you have to be a “Somebody.” At Dan’s Advanced Wealth Attraction Academy event in June, he talked about the importance of “Who-ing.” He actually went so far as to say, “If you’re not focusing on making yourself a bigger, more important Who, then you’re focusing on the wrong thing in business.”
In my own experience of doing 61 TV appearances over the past 3 years, and helping my clients to book themselves on more than 1469 TV appearances, including Good Morning America, The TODAY Show, Dr. Oz, CNN, The Daily Buzz, etc., the impact of those appearances and actively, aggressively leveraging those Free Marketing Videos produced for you by ABC, NBC, CBS and FOX TV stations, cannot be replicated — regardless of how much you can spend — with any other form of marketing available to entrepreneurs like you and me.
3) Lack of Strong Guarantee. The Guarantee that I provide to Celebrity Launchpad attendees is that they will be invited to do at least 2 appearances on ABC, NBC, CBS, FOX or CW News & Talk shows by the end of their 4-day live event workshop, or else I’ll refund their entire $10,000 investment PLUS $500. In actuality, the least that anyone has achieved has been 4 invitations to appear on TV shows, and the average attendee at the past 14 Celebrity Launchpad live events has been invited to appear on 8.2 TV appearances per person. If you are truly an expert on your topic, your product should deliver results for your clients, and your success will be greatly influenced by how strongly you can Guarantee those results. At Info-Summit in St. Louis, I’ll be introducing a new “ON-AIR Guarantee” for my Instant Local Celebrity Mentoring experience, and I predict that this will have a very positive impact on sales.
If you are going to be at Info-Summit 2014, please join my wife, Ali, and me on Friday November 7 for a special luncheon and presentation: How You Can Create Celebrity For Free With Local TV. All we ask is that you RSVP with us to reserve your place at the luncheon by stopping by Exhibit Booth #15
BIO: CLINT ARTHUR is the GKIC Info-Marketer of The Year, and the author of Break Through Your Upper Limits on TV, and What They Teach You At The Wharton Business School. He has appeared on Network TV more than 61 times, and has helped his students book themselves on more than 1459 appearances with ABC, NBC, CBS, FOX & CW News & Talk shows through his Info-Products.
Source: Dan Kennedy